The Effect of Library Promotion on Instagram Social Media on Library Utilization (Study at Polinema Library)

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Promotions carried out by the library have various ways, such as using existing and developing social media facilities, such as Facebook, Instagram, Twitter because most users already have and use accounts from these social media.

Polinema Library which has various kinds of collections and facilities that support the process of supporting the information needs of visitors. Therefore, use social media such as Instagram in conveying the latest information to visitors which aims to increase visits and use of the collections and facilities provided to be as useful as possible.

This research is a quantitative study which aims to determine the level of utilization in the Polinema Library. The results of this study are in the form of information about promotions that have been carried out by the library through social media Instagram which can affect the use of libraries in the Polinema Library.