[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-book-pusat-1932812759":3,"menu-footer-id":40,"menu-main-id":102},{"id":4,"branch":5,"biblio_id":6,"title":7,"authors":8,"subjects":11,"items":13,"branch_name":18,"publisher":28,"publish_place":21,"year":29,"edition":21,"isbn":30,"collation":31,"series":21,"language":32,"classification":33,"call_number":34,"gmd":21,"notes":35,"cover":21,"availability":36,"url":39},"opac-pusat-1932812759","pusat","1932812759","Customer relationship management dan praktik",[9,10],"Nurtjahjani, Fullchis","Permatasari, Ita Rifiani",[12],"CUSTOMER RELATIONS, CUSTOMER SERVICES",[14,22],{"available":15,"item_code":16,"call_number":17,"location":18,"status":19,"state":20,"due_date":21},false,"2025200046-1","658.812 NUR c C\u002F1","Perpustakaan Pusat","Tersedia (Tidak Dipinjamkan)","reference",null,{"available":23,"item_code":24,"call_number":25,"location":18,"status":26,"state":27,"due_date":21},true,"2025200046-2","658.812 NUR c C\u002F2","Tersedia","available","Polinema Press",2024,"978-634-7040-50-3","xiv, 124 hal.; bibl.; glos.; ind.; 23 cm","Indonesia","658.812","658.812 NUR c","Buku “Customer Relationship Management Dan Praktik” merupakan panduan komprehensif yang membahas konsep dan implementasi manajemen hubungan pelanggan (CRM) dalam konteks bisnis modern. Dalam era persaingan yang semakin ketat, buku ini menekankan pentingnya membangun dan memelihara hubungan yang kuat dengan pelanggan untuk mencapai keberhasilan jangka panjang. Penulis menjelaskan berbagai aspek CRM, mulai dari definisi dasar hingga strategi yang lebih kompleks. Buku ini juga membahas teknologi yang mendukung CRM, termasuk perangkat lunak dan alat analisis yang dapat membantu perusahaan memahami perilaku pelanggan serta preferensi mereka. Dengan pendekatan yang praktis, pembaca akan diajak untuk memahami bagaimana mengumpulkan dan menganalisis data pelanggan, serta bagaimana menerapkan wawasan tersebut dalam pengambilan keputusan bisnis. Selain teori, buku ini dilengkapi dengan studi kasus nyata dari berbagai industri, yang memberikan gambaran jelas tentang penerapan CRM dalam situasi dunia nyata. Penulis juga menyoroti tantangan yang sering dihadapi perusahaan dalam menerapkan strategi CRM dan memberikan solusi praktis untuk mengatasinya.",{"items":37,"available":38},2,1,"https:\u002F\u002Fopac.polinema.ac.id\u002Findex.php?p=show_detail&id=1932812759",[41,64,81],[42,48,52,56,60],{"id":43,"parent":44,"target":45,"content":46,"title":46,"url":47},2500,"0","","Polinema Malang","https:\u002F\u002Fpolinema.ac.id\u002F",{"id":49,"parent":44,"target":45,"content":50,"title":50,"url":51},2536,"Bahasa","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-bahasa\u002F",{"id":53,"parent":44,"target":45,"content":54,"title":54,"url":55},2537,"Humas","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-humas\u002F",{"id":57,"parent":44,"target":45,"content":58,"title":58,"url":59},2538,"MKU","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-mku\u002F",{"id":61,"parent":44,"target":45,"content":62,"title":62,"url":63},2539,"Penelitian dan Pengabdian","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-p2m\u002F",[65,69,73,77],{"id":66,"parent":44,"target":45,"content":67,"title":67,"url":68},2771,"Percetakan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-percetakan\u002F",{"id":70,"parent":44,"target":45,"content":71,"title":71,"url":72},2772,"Pemeliharaan dan Perawatan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-pp\u002F",{"id":74,"parent":44,"target":45,"content":75,"title":75,"url":76},2773,"Pusat Komputer","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Fpuskom\u002F",{"id":78,"parent":44,"target":45,"content":79,"title":79,"url":80},2775,"Job Placement Center","http:\u002F\u002Fjpc.polinema.ac.id\u002F",[82,86,90,94,98],{"id":83,"parent":44,"target":45,"content":84,"title":84,"url":85},2501,"Admisi","http:\u002F\u002Fadmisi.polinema.ac.id\u002F",{"id":87,"parent":44,"target":45,"content":88,"title":88,"url":89},2570,"Alumni","http:\u002F\u002Falumni.polinema.ac.id\u002F",{"id":91,"parent":44,"target":45,"content":92,"title":92,"url":93},2571,"Beasiswa","http:\u002F\u002Fbeasiswa.polinema.ac.id\u002F",{"id":95,"parent":44,"target":45,"content":96,"title":96,"url":97},2572,"LPSE","http:\u002F\u002Flpse.polinema.ac.id\u002Feproc4",{"id":99,"parent":44,"target":45,"content":100,"title":100,"url":101},2574,"Simpeg","https:\u002F\u002Fsimpeg.polinema.ac.id\u002F",[103,162,180,202],{"id":104,"parent":44,"target":45,"content":105,"title":105,"url":106,"children":107,"dropdown":161},2534,"Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002F",[108,113,117,121,125,129,133,137,141,145,149,153,157],{"id":109,"parent":110,"target":45,"content":111,"title":111,"url":112},2474,"2534","Koleksi Umum","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-umum\u002F",{"id":114,"parent":110,"target":45,"content":115,"title":115,"url":116},2493,"Sirkulasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fsirkulasi\u002F",{"id":118,"parent":110,"target":45,"content":119,"title":119,"url":120},2475,"Loker","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Floker\u002F",{"id":122,"parent":110,"target":45,"content":123,"title":123,"url":124},2492,"Referensi dan Karya Ilmiah","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-referensi-dan-laporan-akhir\u002F",{"id":126,"parent":110,"target":45,"content":127,"title":127,"url":128},3792,"Layanan Penelusuran Informasi Secara Online","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penelusuran-informasi-secara-online\u002F",{"id":130,"parent":110,"target":45,"content":131,"title":131,"url":132},4460,"Layanan Keanggotaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-keanggotaan-2\u002F",{"id":134,"parent":110,"target":45,"content":135,"title":135,"url":136},3745,"Baca Ditempat","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-baca-ditempat\u002F",{"id":138,"parent":110,"target":45,"content":139,"title":139,"url":140},2473,"Koleksi Tandon","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-tandon\u002F",{"id":142,"parent":110,"target":45,"content":143,"title":143,"url":144},3823,"Jasa Silang Layan Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjasa-silang-layan-perpustakaan\u002F",{"id":146,"parent":110,"target":45,"content":147,"title":147,"url":148},3832,"Layanan Multimedia","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-multimedia\u002F",{"id":150,"parent":110,"target":45,"content":151,"title":151,"url":152},3834,"Layanan Literasi Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-literasi-informasi\u002F",{"id":154,"parent":110,"target":45,"content":155,"title":155,"url":156},3835,"Layanan Penyedia Dokumen","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penyedia-dokumen\u002F",{"id":158,"parent":110,"target":45,"content":159,"title":159,"url":160},2489,"Administrasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fadministrasi-perpustakaan\u002F","layanan",{"id":163,"parent":44,"target":45,"content":164,"title":164,"url":165,"children":166,"dropdown":179},2838,"e-Resources","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-book\u002F",[167,171,175],{"id":168,"parent":169,"target":45,"content":170,"title":170,"url":165},2577,"2838","e-Book",{"id":172,"parent":169,"target":45,"content":173,"title":173,"url":174},2578,"e-Journal","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-journal\u002F",{"id":176,"parent":169,"target":45,"content":177,"title":177,"url":178},90001,"Open Access","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fopen-access\u002F","e-resources",{"id":181,"parent":44,"target":45,"content":182,"title":182,"url":183,"children":184,"dropdown":201},2837,"Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fpengumuman\u002F",[185,190,193,197],{"id":186,"parent":187,"target":45,"content":188,"title":188,"url":189},2491,"2837","Jam Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjam-layanan\u002F",{"id":191,"parent":187,"target":45,"content":192,"title":192,"url":183},2766,"Pengumuman",{"id":194,"parent":187,"target":45,"content":195,"title":195,"url":196},2514,"Berita","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fberita\u002F",{"id":198,"parent":187,"target":45,"content":199,"title":199,"url":200},2515,"Artikel","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fartikel\u002F","informasi",{"id":203,"parent":44,"target":45,"content":204,"title":204,"url":205,"children":206,"dropdown":236},2482,"Profil","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002F",[207,212,216,220,224,228,232],{"id":208,"parent":209,"target":45,"content":210,"title":210,"url":211},2483,"2482","Sejarah","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fsejarah\u002F",{"id":213,"parent":209,"target":45,"content":214,"title":214,"url":215},2487,"Visi, Misi dan Tujuan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fvisi-misi-dan-tujuan\u002F",{"id":217,"parent":209,"target":45,"content":218,"title":218,"url":219},2484,"Staf Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstaf-perpustakaan\u002F",{"id":221,"parent":209,"target":45,"content":222,"title":222,"url":223},2485,"Struktur Organisasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstruktur-organisasi-perpustakaan\u002F",{"id":225,"parent":209,"target":45,"content":226,"title":226,"url":227},2486,"Tata Tertib","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Ftata-tertib\u002F",{"id":229,"parent":209,"target":45,"content":230,"title":230,"url":231},3705,"Statistik","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstatistik\u002F",{"id":233,"parent":209,"target":45,"content":234,"title":234,"url":235},4990,"Standard Operating Procedure (SOP)","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstandard-operating-procedure-sop-2\u002F","profil"]