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Buku ini mengulas berbagai aspek penting terkait e-commerce, mulai dari sejarah perkembangannya, peran internet dalam perdagangan modern, hingga strategi yang digunakan oleh perusahaan untuk menarik dan mempertahankan pelanggan. Di dalam buku ini, pembaca akan menemukan analisis mendalam tentang bagaimana perubahan perilaku konsumen mempengaruhi pola pembelian, keputusan belanja, dan preferensi terhadap merek. Penulis juga menyoroti perbedaan perilaku konsumen di pasar online dibandingkan dengan pasar tradisional, termasuk faktor-faktor yang mempengaruhi loyalitas dan kepuasan pelanggan dalam belanja daring. Selain itu, buku ini juga mengeksplorasi tantangan dan peluang yang dihadapi oleh pelaku bisnis dalam mengadaptasi strategi pemasaran mereka di era digital. Melalui studi kasus dan contoh konkret, penulis memberikan panduan praktis bagi para pengusaha dan pemasar dalam memanfaatkan e-commerce untuk meningkatkan daya saing dan mencapai kesuksesan. 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