[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-book-pusat-1932813411":3,"menu-footer-id":43,"menu-main-id":105},{"id":4,"branch":5,"biblio_id":6,"title":7,"authors":8,"subjects":10,"items":13,"branch_name":18,"publisher":31,"publish_place":21,"year":32,"edition":21,"isbn":33,"collation":34,"series":21,"language":35,"classification":36,"call_number":37,"gmd":21,"notes":38,"cover":21,"availability":39,"url":42},"opac-pusat-1932813411","pusat","1932813411","E-marketing",[9],"Mursalin, Adi",[11,12],"E-MARKETING","PEMSARAN ELEKTRONIK",[14,22,28],{"available":15,"item_code":16,"call_number":17,"location":18,"status":19,"state":20,"due_date":21},false,"2026100089-1","658.8 MUR e C\u002F1","Perpustakaan Pusat","Tersedia (Tidak Dipinjamkan)","reference",null,{"available":23,"item_code":24,"call_number":25,"location":18,"status":26,"state":27,"due_date":21},true,"2026100089-2","658.8 MUR e C\u002F2","Tersedia","available",{"available":23,"item_code":29,"call_number":30,"location":18,"status":26,"state":27,"due_date":21},"2026100089-3","658.8 MUR e C\u002F3","Deepublish",2020,"978-623-02-1157-7","xx, 601 hal.; bibl.; ill.; 23 cm","Indonesia","658.8","658.8 MUR e","Buku ini merupakan edisi pertama dari buku E-marketing yang baru diselesaikan penulis. Buku ini disiapkan untuk dapat menjadi salah satu rujukan dalam perkuliahan E-marketing untuk Fakultas Ekonomi dan Bisnis, baik untuk mahasiswa Strata-1 dengan harapan agar di akhir perkuliahan mahasiswa dapat mempraktikkan bagaimana melakukan pemasaran secara online. Buku ini juga dapat digunakan oleh siapa saja yang mempunyai niat untuk melakukan bisnis secara online. Buku ini menyajikan teori-teori tentang penerapan digital dalam pemasaran, langkah-langkah dalam melakukan pemasaran elektronik, melakukan riset pasar secara online, strategi pemasaran konten, desain user experience, desain dan pengembangan web, menulis digital, pengelolaan hubungan pelanggan secara online, optimasi mesin pencari, iklan pencarian, memasang iklan secara online, pemasaran berafiliasi, pemasaran video, saluran media sosial, dan strategi media sosial. 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