Advertising : principles and effective IMC practiceWells, William; Moriarty, Sandra; Burnett, John; Lwin, May
Buku Perpustakaan Pusat
Advertising : principles and effective IMC practice
Wells, William; Moriarty, Sandra; Burnett, John; Lwin, May
Pearson Prentice H · 2007
Deskripsi
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition. It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context. It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.
Subjek
No. panggil
659.1 WEL a
Detail
- Penerbit
- Pearson Prentice H
- Tahun
- 2007
- ISBN
- 013-167-660-1
- Kolasi
- xxxii, 650 hal. .; bibl.;ill.; ind..; 28 cm
- Bahasa
- English
- Klasifikasi
- 659.1