Strategic management: formulation, implementation, and control 11th editionPearce II, John A.; Robinson, Richard B.
Buku Perpustakaan Pusat
Strategic management: formulation, implementation, and control 11th edition
Pearce II, John A.; Robinson, Richard B.
McGraw-Hill · 2009 · 11
Deskripsi
This book include 20 comprehensive cases and industry notes that adopters expect in a strategic management textbook. The remaining 30 cases are short cases built on solidly developed Business Week articles from the most rtecent editions of that magazine. Both sets of cases present companies, industries, and situationss that easily recognized, current, and interesting. We have a good mixture of small and large firms, start-ups and industry leaders, global and domestically focused companies, and service, retail, manufacturing, technology, and diversified activities.
Subjek
No. panggil
658.401 2 PEA s
Detail
- Penerbit
- McGraw-Hill
- Tahun
- 2009
- Edisi
- 11
- ISBN
- 978-007-126375-7
- Kolasi
- xxiii, 900 hal.; glos.; ind.; ill.; 29 cm
- Bahasa
- Indonesia
- Klasifikasi
- 658.401 2