Marketing second edition

Deskripsi

Marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.

Subjek

Detail

Penerbit

McGraw-Hill

Tahun

2010

Edisi

2

ISBN

978-0-07-128546-9

Kolasi

xxxv, 683 hal. ; ind.; ill.; 29 x 14 cm

Bahasa

Indonesia

Klasifikasi

658.8