Relationship selling second edition

Deskripsi

Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.

Subjek

Detail

Penerbit

McGraw-Hill

Tahun

2008

Edisi

2

ISBN

9780071274715

Kolasi

xxvii, 446 hal. ; ill.; ind.; 29 cm

Bahasa

English

Klasifikasi

658.81