Basic marketing: a global - managerial approach

Deskripsi

This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well.

Subjek

Detail

Penerbit

McGraw-Hill

Tahun

2005

ISBN

0-07-252523-1

Kolasi

xIi, 793 hal. ; gloss.; ind.; il.; 28 cm

Bahasa

Indonesia

Klasifikasi

658.8