[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-book-pusat-6081":3,"menu-footer-id":42,"menu-main-id":104},{"id":4,"branch":5,"biblio_id":6,"title":7,"authors":8,"subjects":12,"items":14,"branch_name":19,"publisher":29,"publish_place":22,"year":30,"edition":31,"isbn":32,"collation":33,"series":22,"language":34,"classification":35,"call_number":36,"gmd":22,"notes":37,"cover":22,"availability":38,"url":41},"opac-pusat-6081","pusat","6081","Advertising edisi 8",[9,10,11],"Moriarty, Sandra","Mitchell, Nancy","Wells, William",[13],"PERIKLANAN",[15,23],{"available":16,"item_code":17,"call_number":18,"location":19,"status":20,"state":21,"due_date":22},false,"2020906691-1","659.1 MOR a C\u002F1","Perpustakaan Pusat","Tersedia (Tidak Dipinjamkan)","reference",null,{"available":24,"item_code":25,"call_number":26,"location":19,"status":27,"state":28,"due_date":22},true,"2020906691-2","659.1 MOR a C\u002F2","Tersedia","available","Kencana",2011,"8","978-602-8730-52-5","xxiv, 762 hal. ; glos.; bibl.; ind.; 28 cm","Indonesia","659.1","659.1 MOR a","Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan intersional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dibuat oleh para profesional periklanan kelas dunia-bahkan para profesional itu sendiri ikut menyumbangkan tulisan yang menjelaskan ide-ide kreatif di balik karya advertising mereka.",{"items":39,"available":40},2,1,"https:\u002F\u002Fopac.polinema.ac.id\u002Findex.php?p=show_detail&id=6081",[43,66,83],[44,50,54,58,62],{"id":45,"parent":46,"target":47,"content":48,"title":48,"url":49},2500,"0","","Polinema Malang","https:\u002F\u002Fpolinema.ac.id\u002F",{"id":51,"parent":46,"target":47,"content":52,"title":52,"url":53},2536,"Bahasa","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-bahasa\u002F",{"id":55,"parent":46,"target":47,"content":56,"title":56,"url":57},2537,"Humas","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-humas\u002F",{"id":59,"parent":46,"target":47,"content":60,"title":60,"url":61},2538,"MKU","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-mku\u002F",{"id":63,"parent":46,"target":47,"content":64,"title":64,"url":65},2539,"Penelitian dan Pengabdian","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-p2m\u002F",[67,71,75,79],{"id":68,"parent":46,"target":47,"content":69,"title":69,"url":70},2771,"Percetakan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-percetakan\u002F",{"id":72,"parent":46,"target":47,"content":73,"title":73,"url":74},2772,"Pemeliharaan dan Perawatan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-pp\u002F",{"id":76,"parent":46,"target":47,"content":77,"title":77,"url":78},2773,"Pusat Komputer","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Fpuskom\u002F",{"id":80,"parent":46,"target":47,"content":81,"title":81,"url":82},2775,"Job Placement Center","http:\u002F\u002Fjpc.polinema.ac.id\u002F",[84,88,92,96,100],{"id":85,"parent":46,"target":47,"content":86,"title":86,"url":87},2501,"Admisi","http:\u002F\u002Fadmisi.polinema.ac.id\u002F",{"id":89,"parent":46,"target":47,"content":90,"title":90,"url":91},2570,"Alumni","http:\u002F\u002Falumni.polinema.ac.id\u002F",{"id":93,"parent":46,"target":47,"content":94,"title":94,"url":95},2571,"Beasiswa","http:\u002F\u002Fbeasiswa.polinema.ac.id\u002F",{"id":97,"parent":46,"target":47,"content":98,"title":98,"url":99},2572,"LPSE","http:\u002F\u002Flpse.polinema.ac.id\u002Feproc4",{"id":101,"parent":46,"target":47,"content":102,"title":102,"url":103},2574,"Simpeg","https:\u002F\u002Fsimpeg.polinema.ac.id\u002F",[105,164,182,204],{"id":106,"parent":46,"target":47,"content":107,"title":107,"url":108,"children":109,"dropdown":163},2534,"Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002F",[110,115,119,123,127,131,135,139,143,147,151,155,159],{"id":111,"parent":112,"target":47,"content":113,"title":113,"url":114},2474,"2534","Koleksi Umum","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-umum\u002F",{"id":116,"parent":112,"target":47,"content":117,"title":117,"url":118},2493,"Sirkulasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fsirkulasi\u002F",{"id":120,"parent":112,"target":47,"content":121,"title":121,"url":122},2475,"Loker","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Floker\u002F",{"id":124,"parent":112,"target":47,"content":125,"title":125,"url":126},2492,"Referensi dan Karya Ilmiah","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-referensi-dan-laporan-akhir\u002F",{"id":128,"parent":112,"target":47,"content":129,"title":129,"url":130},3792,"Layanan Penelusuran Informasi Secara Online","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penelusuran-informasi-secara-online\u002F",{"id":132,"parent":112,"target":47,"content":133,"title":133,"url":134},4460,"Layanan Keanggotaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-keanggotaan-2\u002F",{"id":136,"parent":112,"target":47,"content":137,"title":137,"url":138},3745,"Baca Ditempat","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-baca-ditempat\u002F",{"id":140,"parent":112,"target":47,"content":141,"title":141,"url":142},2473,"Koleksi Tandon","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-tandon\u002F",{"id":144,"parent":112,"target":47,"content":145,"title":145,"url":146},3823,"Jasa Silang Layan Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjasa-silang-layan-perpustakaan\u002F",{"id":148,"parent":112,"target":47,"content":149,"title":149,"url":150},3832,"Layanan Multimedia","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-multimedia\u002F",{"id":152,"parent":112,"target":47,"content":153,"title":153,"url":154},3834,"Layanan Literasi Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-literasi-informasi\u002F",{"id":156,"parent":112,"target":47,"content":157,"title":157,"url":158},3835,"Layanan Penyedia Dokumen","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penyedia-dokumen\u002F",{"id":160,"parent":112,"target":47,"content":161,"title":161,"url":162},2489,"Administrasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fadministrasi-perpustakaan\u002F","layanan",{"id":165,"parent":46,"target":47,"content":166,"title":166,"url":167,"children":168,"dropdown":181},2838,"e-Resources","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-book\u002F",[169,173,177],{"id":170,"parent":171,"target":47,"content":172,"title":172,"url":167},2577,"2838","e-Book",{"id":174,"parent":171,"target":47,"content":175,"title":175,"url":176},2578,"e-Journal","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-journal\u002F",{"id":178,"parent":171,"target":47,"content":179,"title":179,"url":180},90001,"Open Access","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fopen-access\u002F","e-resources",{"id":183,"parent":46,"target":47,"content":184,"title":184,"url":185,"children":186,"dropdown":203},2837,"Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fpengumuman\u002F",[187,192,195,199],{"id":188,"parent":189,"target":47,"content":190,"title":190,"url":191},2491,"2837","Jam Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjam-layanan\u002F",{"id":193,"parent":189,"target":47,"content":194,"title":194,"url":185},2766,"Pengumuman",{"id":196,"parent":189,"target":47,"content":197,"title":197,"url":198},2514,"Berita","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fberita\u002F",{"id":200,"parent":189,"target":47,"content":201,"title":201,"url":202},2515,"Artikel","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fartikel\u002F","informasi",{"id":205,"parent":46,"target":47,"content":206,"title":206,"url":207,"children":208,"dropdown":238},2482,"Profil","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002F",[209,214,218,222,226,230,234],{"id":210,"parent":211,"target":47,"content":212,"title":212,"url":213},2483,"2482","Sejarah","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fsejarah\u002F",{"id":215,"parent":211,"target":47,"content":216,"title":216,"url":217},2487,"Visi, Misi dan Tujuan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fvisi-misi-dan-tujuan\u002F",{"id":219,"parent":211,"target":47,"content":220,"title":220,"url":221},2484,"Staf Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstaf-perpustakaan\u002F",{"id":223,"parent":211,"target":47,"content":224,"title":224,"url":225},2485,"Struktur Organisasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstruktur-organisasi-perpustakaan\u002F",{"id":227,"parent":211,"target":47,"content":228,"title":228,"url":229},2486,"Tata Tertib","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Ftata-tertib\u002F",{"id":231,"parent":211,"target":47,"content":232,"title":232,"url":233},3705,"Statistik","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstatistik\u002F",{"id":235,"parent":211,"target":47,"content":236,"title":236,"url":237},4990,"Standard Operating Procedure (SOP)","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstandard-operating-procedure-sop-2\u002F","profil"]