Marketing management : analysis, planning, implementation and control 7 edition

Deskripsi

The 1990s represent the last decade of the last century before the next millenium. Already sea changes have been taking place in the global economy: the rising power of the Far East in global markets; the development of a European common market of 324 million consumers; the disillusionment with state-operated economies and the turn to market-driven economies; the poliical reforms in Eastern Europe, South Africa, and elsewhere; the giant advances in technology; and so on.

Subjek

Detail

Penerbit

Prentice H

Tahun

1991

Edisi

7

Kolasi

756 hal. ; 24 x 20 cm

Bahasa

Indonesia

Klasifikasi

658.8