[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-dspace000001030":3,"ssr-repo-divisions":81,"menu-footer-id":267,"menu-main-id":328},{"id":4,"title":5,"authors":6,"files":8,"advisors":53,"authors_detail":54,"advisors_detail":58,"publisher":59,"publish_place":60,"language":61,"type":62,"type_slug":63,"year":64,"department":65,"study_program":66,"keywords":67,"keywords_detail":71,"abstract":78,"abstract_html":79,"url":80},"repo-dspace000001030","Pengaruh Performance Expectancy (Ekspetasi Kinerja), Effort Expectancy (Ekspetasi Usaha), Social Influence (Pengaruh Sosial) Terhadap Behavioral Intention (Intensitas Perilaku) pada Penggunaan GrabFood (Survei Pada Mahasiswa Aktif Politeknik Negeri Malang)",[7],"Yulia Citra Dewi",[9,14,17,20,23,26,29,32,35,38,41,44,47,50],{"chapter":10,"requires_login":11,"label":12,"available":13},"abstrak",false,"Abstrak",true,{"chapter":15,"requires_login":11,"label":16,"available":11},"pendahuluan","Pendahuluan",{"chapter":18,"requires_login":11,"label":19,"available":13},"bab1","Bab I",{"chapter":21,"requires_login":11,"label":22,"available":13},"bab2","Bab II",{"chapter":24,"requires_login":13,"label":25,"available":13},"bab3","Bab III",{"chapter":27,"requires_login":13,"label":28,"available":13},"bab4","Bab IV",{"chapter":30,"requires_login":13,"label":31,"available":13},"bab5","Bab V",{"chapter":33,"requires_login":13,"label":34,"available":11},"bab6","Bab VI",{"chapter":36,"requires_login":13,"label":37,"available":11},"bab7","Bab VII",{"chapter":39,"requires_login":11,"label":40,"available":11},"daftar_pustaka","Daftar Pustaka",{"chapter":42,"requires_login":13,"label":43,"available":11},"lampiran","Lampiran",{"chapter":45,"requires_login":13,"label":46,"available":11},"jurnal","Jurnal",{"chapter":48,"requires_login":11,"label":49,"available":13},"open","Akses Terbuka",{"chapter":51,"requires_login":13,"label":52,"available":11},"full","Dokumen Lengkap",[],[55],{"name":7,"nim":56,"slug":57},"1842620001","yulia-citra-dewi",[],"Politeknik Negeri Malang","Malang","Indonesia","Skripsi (D4)","skripsi-d4",2022,"D-IV MANAJEMEN PEMASARAN",null,[68,69,70],"Behavioral Intention","Effort Expectancy","Social Influence",[72,74,76],{"name":68,"slug":73},"behavioral-intention",{"name":69,"slug":75},"effort-expectancy",{"name":70,"slug":77},"social-influence","Dalam model UTAUT (Unified Theory of Acceptance and Use of Technology) terdapat tiga konstruk yang dapat mempengaruhi behavioral intention yaitu performance expectancy, effort expectancy dan social influence. Tujuan dari penelitian ini untuk mengetahui pengaruh performance expectancy, effort expectancy dan social influence terhadap behavioral intention penggunaan GrabFood baik secara parsial dan simultan. Penelitian ini merupakan penelitian kuantitatif dengan tiga variabel bebas performance expectancy (X1), effort expectancy (X2) dan social influence (X3) serta variabel terikat behavioral intention (Y). Penelitian ini menggunakan metode pengumpulan data penyebaran kuesioner terhadap 100 responden. Teknik sampling yang digunakan adalah non-probability sampling. Teknik Analisa data yang digunakan adalah uji regresi linear berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis diperoleh bahwa baik secara parsial maupun simultan terdapat pengaruh antara performance expectancy, effort expectancy, social influence terhadap behavioral intention. Hal ini dapat dilihat Ftabel sebesar 2,70. Hasil uji simultan menunjukkan Fhitung > Ftabel yaitu 63,591 > 2,70 dengan nilai signifikansi 0,000 \u003C 0,05. Hasil uji parsial menunjukkan bahwa: performance expectanxy (X1) diperoleh nilai thitung 2,879 > ttabel 1,98498. Effort expectanxy (X2) diperoleh thitung 3,007 > ttabel 1,98498 dan social influence (X3) diperoleh thitung 3,779 > ttabel 1,98498. Dari hasil penelitian ini dapat disimpulkan bahwa pihak Grab diharapkan untuk meningkatkan performance expectancy, effort expectancy, dan social influence melalui delivery services yang baik serta menambahkan fitur baru dan promo yang menarik, agar minat konsumen menggunakan layanan GrabFood lebih tinggi.","\u003Cp>Dalam model UTAUT (Unified Theory of Acceptance and Use of Technology) terdapat tiga konstruk yang dapat mempengaruhi behavioral intention yaitu performance expectancy, effort expectancy dan social influence. Tujuan dari penelitian ini untuk mengetahui pengaruh performance expectancy, effort expectancy dan social influence terhadap behavioral intention penggunaan GrabFood baik secara parsial dan simultan. Penelitian ini merupakan penelitian kuantitatif dengan tiga variabel bebas performance expectancy (X1), effort expectancy (X2) dan social influence (X3) serta variabel terikat behavioral intention (Y). Penelitian ini menggunakan metode pengumpulan data penyebaran kuesioner terhadap 100 responden. Teknik sampling yang digunakan adalah non-probability sampling. Teknik Analisa data yang digunakan adalah uji regresi linear berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis diperoleh bahwa baik secara parsial maupun simultan terdapat pengaruh antara performance expectancy, effort expectancy, social influence terhadap behavioral intention. Hal ini dapat dilihat Ftabel sebesar 2,70. Hasil uji simultan menunjukkan Fhitung > Ftabel yaitu 63,591 > 2,70 dengan nilai signifikansi 0,000 < 0,05. Hasil uji parsial menunjukkan bahwa: performance expectanxy (X1) diperoleh nilai thitung 2,879 > ttabel 1,98498. Effort expectanxy (X2) diperoleh thitung 3,007 > ttabel 1,98498 dan social influence (X3) diperoleh thitung 3,779 > ttabel 1,98498. 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