[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000841":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000841","Pengaruh Kualitas Pelayanan",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"Pertumbuhan ekonomi di Indonesia berkembang pesat khususnya di sektor makanan dan minuman. Perusahaan besar maupun usaha kecil menengah di Jawa Timur khususnya kota Malang yang bergerak di bidang ini juga dituntut memiliki tanggungjawab penuh dalam mengolah makanan dan minuman yang disajikan kepada konsumen. Kualitas produk dan kualitas pelayanan yang baik akan mempengaruhi banyak tidaknya keputusan pembelian yang dilakukan oleh konsumen, salah satunya di Warung Bakso Bakar Pahlawan Trip Malang. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan di Warung Bakso Bakar Pahlawan Trip Malang secara parsial dan simultan terhadap keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen kualitas produk dan kualitas pelayanan dan variabel dependen keputusan pembelian konsumen. Jumlah sampel pada penelitian ini adalah 100 responden, menggunakan metode purposive sampling Metode pengumpulan data penelitian menggunakan interview dan kuesioner. Hasil analisa penelitian ini menunjukkan bahwa faktor kualitas produk dan kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di Warung Bakso Bakar Pahlawan Trip Malang. Diketahui bahwa t hitung variabel Kualitas Produk (X1) sebesar 4,040 > t tabel 1,984 dan t hitung variabel Kualitas Pelayanan (X2) sebesar 4,068 > t tabel 1,984. Hal ini berarti terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen sebesar 33,7% dan sisanya 66,3% dipengaruhi oleh faktor lain tidak dibahas dalam penelitian ini. Dari hasil penelitian ini dapat disimpulkan bahwa Warung Bakso Bakar Pahlawan Trip Malang telah memberikan kualitas produk dan kualitas pelayanan yang baik yang mempengaruhi keputusan pembelian konsumen.","\u003Cp>Pertumbuhan ekonomi di Indonesia berkembang pesat khususnya di sektor makanan dan minuman. Perusahaan besar maupun usaha kecil menengah di Jawa Timur khususnya kota Malang yang bergerak di bidang ini juga dituntut memiliki tanggungjawab penuh dalam mengolah makanan dan minuman yang disajikan kepada konsumen. Kualitas produk dan kualitas pelayanan yang baik akan mempengaruhi banyak tidaknya keputusan pembelian yang dilakukan oleh konsumen, salah satunya di Warung Bakso Bakar Pahlawan Trip Malang. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan di Warung Bakso Bakar Pahlawan Trip Malang secara parsial dan simultan terhadap keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen kualitas produk dan kualitas pelayanan dan variabel dependen keputusan pembelian konsumen. Jumlah sampel pada penelitian ini adalah 100 responden, menggunakan metode purposive sampling Metode pengumpulan data penelitian menggunakan interview dan kuesioner. Hasil analisa penelitian ini menunjukkan bahwa faktor kualitas produk dan kualitas pelayanan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di Warung Bakso Bakar Pahlawan Trip Malang. Diketahui bahwa t hitung variabel Kualitas Produk (X1) sebesar 4,040 > t tabel 1,984 dan t hitung variabel Kualitas Pelayanan (X2) sebesar 4,068 > t tabel 1,984. Hal ini berarti terdapat pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian konsumen sebesar 33,7% dan sisanya 66,3% dipengaruhi oleh faktor lain tidak dibahas dalam penelitian ini. 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