[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000857":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000857","Pengaruh Exterior, General Interior",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"(Restya Hariyanti, 2016, 83 Halaman)\n\nPertumbuhan ekonomi di Indonesia dapat dikatakan terus mengalami kenaikan. Hal tersebut menyebabkan perubahan gaya hidup yang berdampak pada kebiasaan belanja sehingga akan timbul faktor-faktor dalam memilih jenis ritel yang dikunjungi. Saat ini semakin banyak rumah makan yang memperhatikan Store Atmosphere yang diciptakan, hal ini dapat menjadi alasan bagi pengusaha rumah makan dalam meningkatkan Store Atmosphere. Penelitian ini bertujuan untuk menganalisis pengaruh simultan dan parsial Exterior, General Interior, Store Layout, dan Interior Point of Interest Display terhadap keputusan pembelian. Jenis penelitian ini adalah studi eksperimental, dengan sampel 100 responden konsumen rumah makan, responden diambil dengan teknik aksidental sampling. Variabel dalam penelitian ini variabel bebas Exterior, General Interior, Store Layout, dan Interior Point of Interest Display, variabel terikat keputusan pembelian. Pengumpulan data dengan kuesioner menggunakan Skala Likert sebagai alat ukur yang telah diuji validitas dan reliabilitasnya. Analisis data yang digunakan adalah analisis deskriptif, regresi linier berganda, uji hipotesis termasuk uji F dan uji t. Hasil penelitian menunjukkan nilai adjusted R square sebesar 0,18 yang berarti 18% keputusan pembelian dipengaruhi variabel bebas, sisanya 82% dipengaruhi variabel lain. Pada uji hipotesis disimpulkan terdapat pengaruh simultan antara variabel bebas terhadap variabel terikat, sedangkan secara parsial hanya variabel exterior yang berpengaruh signifikan terhadap keputusan pembelian. Atas dasar hasil penelitian yang ada, sebaiknya pihak rumah makan meningkatkan penerapan exterior khususnya tempat parkir yang disediakan oleh pihak rumah makan sehingga akan lebih menarik banyak konsumen dan berdampak pada penjualan.","\u003Cp>(Restya Hariyanti, 2016, 83 Halaman)\u003C\u002Fp>\u003Cp>Pertumbuhan ekonomi di Indonesia dapat dikatakan terus mengalami kenaikan. Hal tersebut menyebabkan perubahan gaya hidup yang berdampak pada kebiasaan belanja sehingga akan timbul faktor-faktor dalam memilih jenis ritel yang dikunjungi. Saat ini semakin banyak rumah makan yang memperhatikan Store Atmosphere yang diciptakan, hal ini dapat menjadi alasan bagi pengusaha rumah makan dalam meningkatkan Store Atmosphere. Penelitian ini bertujuan untuk menganalisis pengaruh simultan dan parsial Exterior, General Interior, Store Layout, dan Interior Point of Interest Display terhadap keputusan pembelian. Jenis penelitian ini adalah studi eksperimental, dengan sampel 100 responden konsumen rumah makan, responden diambil dengan teknik aksidental sampling. Variabel dalam penelitian ini variabel bebas Exterior, General Interior, Store Layout, dan Interior Point of Interest Display, variabel terikat keputusan pembelian. Pengumpulan data dengan kuesioner menggunakan Skala Likert sebagai alat ukur yang telah diuji validitas dan reliabilitasnya. Analisis data yang digunakan adalah analisis deskriptif, regresi linier berganda, uji hipotesis termasuk uji F dan uji t. 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