[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000858":3,"ssr-repo-divisions":68,"menu-footer-id":254,"menu-main-id":315},{"id":4,"title":5,"authors":6,"files":7,"advisors":52,"authors_detail":53,"advisors_detail":54,"publisher":55,"publish_place":56,"language":57,"type":58,"type_slug":59,"year":60,"department":61,"study_program":62,"keywords":63,"keywords_detail":64,"abstract":65,"abstract_html":66,"url":67},"repo-gdrive000000858","Pengaruh Kualitas Produk",[],[8,12,15,18,21,25,28,31,34,37,40,43,46,49],{"chapter":9,"requires_login":10,"label":11,"available":10},"abstrak",false,"Abstrak",{"chapter":13,"requires_login":10,"label":14,"available":10},"pendahuluan","Pendahuluan",{"chapter":16,"requires_login":10,"label":17,"available":10},"bab1","Bab I",{"chapter":19,"requires_login":10,"label":20,"available":10},"bab2","Bab II",{"chapter":22,"requires_login":23,"label":24,"available":10},"bab3",true,"Bab III",{"chapter":26,"requires_login":23,"label":27,"available":10},"bab4","Bab IV",{"chapter":29,"requires_login":23,"label":30,"available":10},"bab5","Bab V",{"chapter":32,"requires_login":23,"label":33,"available":10},"bab6","Bab VI",{"chapter":35,"requires_login":23,"label":36,"available":10},"bab7","Bab VII",{"chapter":38,"requires_login":10,"label":39,"available":10},"daftar_pustaka","Daftar Pustaka",{"chapter":41,"requires_login":23,"label":42,"available":10},"lampiran","Lampiran",{"chapter":44,"requires_login":23,"label":45,"available":10},"jurnal","Jurnal",{"chapter":47,"requires_login":10,"label":48,"available":23},"open","Akses Terbuka",{"chapter":50,"requires_login":23,"label":51,"available":23},"full","Dokumen Lengkap",[],[],[],"Politeknik Negeri Malang","Malang","Indonesia","Skripsi (D4)","skripsi-d4",2016,"D-IV MANAJEMEN PEMASARAN",null,[],[],"Tingkat kepuasan konsumen terhadap suatu produk dapat diukur dari seberapa besar tingkat kualitas produk yang dihasilkan dan tingkat kualitas layanan yang diberikan. Sehingga dapat dikatakan bahwa kualitas produk dan kualitas layanan merupakan faktor yang berpengaruh terhadap kepuasan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen pada pembelian produk di CV. Kochiro Inexterior Malang. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data melalui kuesioner. Jumlah sampel yang diambil sebanyak 38 responden dengan menggunakan teknik sampling purposive. Analisis data menggunakan statistik deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan diperoleh F hitung sebesar 32,953 dengan tingkat signifikansi 0,000 berarti secara simultan terdapat pengaruh yang signifikan antara variabel Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen pada CV.Kochiro Inexterior Malang. Besarnya kontribusi variabel Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen yang melakukan pembelian produk rombong pada CV. Kochiro Inexterior Malang sebesar 65,3% dan sisanya sebesar 34,7% yang dipengaruhi oleh variabel lain. Hasil uji t diperoleh nilai t hitung variabel Kualitas Produk sebesar 1,952 dengan tingkat signifikansi 0,059>0,05 berarti secara parsial tidak terdapat pengaruh yang signifikan variabel Kualitas Produk terhadap Kepuasan Konsumen pada CV. Kochiro Inexterior Malang dan nilai t hitung variabel Kualitas Layanan sebesar 4,076 dengan tingkat signifikansi 0,000 \u003C 0,05 berarti secara parsial terdapat pengaruh yang signifikan variabel Kualitas Layanan terhadap Kepuasan Konsumen pada CV. Kochiro Inexterior Malang. Dari hasil penelitian ini dapat disimpulkan bahwa kualitas produk produk rombong CV. Kochiro Inexterior Malang masih belum memberikan kepuasan yang tinggi terhadap konsumen. Namun dari segi kualitas layanan yang diberikan oleh CV. Kochiro Inexterior Malang terhadap konsumen ternyata telah mampu memberikan kepuasan yang tinggi terhadap konsumen.","\u003Cp>Tingkat kepuasan konsumen terhadap suatu produk dapat diukur dari seberapa besar tingkat kualitas produk yang dihasilkan dan tingkat kualitas layanan yang diberikan. Sehingga dapat dikatakan bahwa kualitas produk dan kualitas layanan merupakan faktor yang berpengaruh terhadap kepuasan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen pada pembelian produk di CV. Kochiro Inexterior Malang. Penelitian ini merupakan penelitian kuantitatif. Teknik pengumpulan data melalui kuesioner. Jumlah sampel yang diambil sebanyak 38 responden dengan menggunakan teknik sampling purposive. Analisis data menggunakan statistik deskriptif dan regresi linier berganda. Hasil penelitian menunjukkan diperoleh F hitung sebesar 32,953 dengan tingkat signifikansi 0,000 berarti secara simultan terdapat pengaruh yang signifikan antara variabel Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen pada CV.Kochiro Inexterior Malang. Besarnya kontribusi variabel Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen yang melakukan pembelian produk rombong pada CV. Kochiro Inexterior Malang sebesar 65,3% dan sisanya sebesar 34,7% yang dipengaruhi oleh variabel lain. Hasil uji t diperoleh nilai t hitung variabel Kualitas Produk sebesar 1,952 dengan tingkat signifikansi 0,059>0,05 berarti secara parsial tidak terdapat pengaruh yang signifikan variabel Kualitas Produk terhadap Kepuasan Konsumen pada CV. Kochiro Inexterior Malang dan nilai t hitung variabel Kualitas Layanan sebesar 4,076 dengan tingkat signifikansi 0,000 < 0,05 berarti secara parsial terdapat pengaruh yang signifikan variabel Kualitas Layanan terhadap Kepuasan Konsumen pada CV. 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