[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000871":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000871","Pengaruh Persepsi dan Sikap",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"Pertumbuhan ekonomi di Indonesia berkembang pesat khususnya di sektor makanan dan minuman.. Salah satu tempat makan di Malang adalah Warung Bakso Bakar Pahlawan Trip Malang. Warung Bakso Bakar Pahlawan Trip meiliki berbagai variasi menu makanan selain bakso. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi dan sikap konsumen di Warung Bakso Bakar Pahlawan Trip Malang secara parsial dan simultan terhadap keputusan pembelian. Variabel independen yang diteliti yaitu : Persepsi (X1) dan Sikap Konsumen (X2) dengan variabel dependen keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen persepsi dan sikap konsumen dan variabel dependen keputusan pembelian. Jumlah sampel pada penelitian ini adalah 100 responden, menggunakan metode purposive sampling Metode pengumpulan data penelitian menggunakan observasi, interview dan kuesioner. Hasil analisa penelitian ini menunjukkan bahwa faktor persepsi dan sikap konsumen secara parsial berpengaruh secara positif dan signifikan terhadap keputusan pembelian di Warung Bakso Bakar Pahlawan Trip Malang. Diketahui bahwa t hitung persepsi 5,169 > t tabel 1,660 dan t hitung sikap konsumen 2,036 > t tabel 1,660. Hal ini berarti terdapat pengaruh persepsi dan sikap konsumen terhadap keputusan pembelian sebesar 37,4% dan sisanya 62,6% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian ini dapat disimpulkan bahwa persepsi dan sikap konsumen berpengaruh secara positif dan signifikan terhadap keputusan pembelian.","\u003Cp>Pertumbuhan ekonomi di Indonesia berkembang pesat khususnya di sektor makanan dan minuman.. Salah satu tempat makan di Malang adalah Warung Bakso Bakar Pahlawan Trip Malang. Warung Bakso Bakar Pahlawan Trip meiliki berbagai variasi menu makanan selain bakso. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi dan sikap konsumen di Warung Bakso Bakar Pahlawan Trip Malang secara parsial dan simultan terhadap keputusan pembelian. Variabel independen yang diteliti yaitu : Persepsi (X1) dan Sikap Konsumen (X2) dengan variabel dependen keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif dengan variabel independen persepsi dan sikap konsumen dan variabel dependen keputusan pembelian. Jumlah sampel pada penelitian ini adalah 100 responden, menggunakan metode purposive sampling Metode pengumpulan data penelitian menggunakan observasi, interview dan kuesioner. Hasil analisa penelitian ini menunjukkan bahwa faktor persepsi dan sikap konsumen secara parsial berpengaruh secara positif dan signifikan terhadap keputusan pembelian di Warung Bakso Bakar Pahlawan Trip Malang. Diketahui bahwa t hitung persepsi 5,169 > t tabel 1,660 dan t hitung sikap konsumen 2,036 > t tabel 1,660. Hal ini berarti terdapat pengaruh persepsi dan sikap konsumen terhadap keputusan pembelian sebesar 37,4% dan sisanya 62,6% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. 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