[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000874":3,"ssr-repo-divisions":68,"menu-footer-id":254,"menu-main-id":315},{"id":4,"title":5,"authors":6,"files":7,"advisors":52,"authors_detail":53,"advisors_detail":54,"publisher":55,"publish_place":56,"language":57,"type":58,"type_slug":59,"year":60,"department":61,"study_program":62,"keywords":63,"keywords_detail":64,"abstract":65,"abstract_html":66,"url":67},"repo-gdrive000000874","Pengaruh Persepsi Kegunaan",[],[8,12,15,18,21,25,28,31,34,37,40,43,46,49],{"chapter":9,"requires_login":10,"label":11,"available":10},"abstrak",false,"Abstrak",{"chapter":13,"requires_login":10,"label":14,"available":10},"pendahuluan","Pendahuluan",{"chapter":16,"requires_login":10,"label":17,"available":10},"bab1","Bab I",{"chapter":19,"requires_login":10,"label":20,"available":10},"bab2","Bab II",{"chapter":22,"requires_login":23,"label":24,"available":10},"bab3",true,"Bab III",{"chapter":26,"requires_login":23,"label":27,"available":10},"bab4","Bab IV",{"chapter":29,"requires_login":23,"label":30,"available":10},"bab5","Bab V",{"chapter":32,"requires_login":23,"label":33,"available":10},"bab6","Bab VI",{"chapter":35,"requires_login":23,"label":36,"available":10},"bab7","Bab VII",{"chapter":38,"requires_login":10,"label":39,"available":10},"daftar_pustaka","Daftar Pustaka",{"chapter":41,"requires_login":23,"label":42,"available":10},"lampiran","Lampiran",{"chapter":44,"requires_login":23,"label":45,"available":10},"jurnal","Jurnal",{"chapter":47,"requires_login":10,"label":48,"available":23},"open","Akses Terbuka",{"chapter":50,"requires_login":23,"label":51,"available":23},"full","Dokumen Lengkap",[],[],[],"Politeknik Negeri Malang","Malang","Indonesia","Skripsi (D4)","skripsi-d4",2016,"D-IV MANAJEMEN PEMASARAN",null,[],[],"Untuk meningkatkan kinerja Manajer Toko, Alfamart Area Kota Malang harus mengetahui hal yang mempengaruhi sikap penggunaan aplikasi Point of Sale. Sikap penggunaan aplikasi Point of Sale dipengaruhi oleh beberapa hal, diantaranya persepsi kegunaan dan persepsi kemudahan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi kegunaan dan persepsi kemudahan terhadap sikap penggunaan aplikasi Point of Sale. Penelitian ini merupakan penelitian eksplanatori. Penelitian ini menggunakan teknik metode pengumpulan data observasi dengan menyebar kuesioner. Dengan menggunakan teknik purposive sampling kepada 35 responden Manajer Toko Alfamart Malang. Hasil perhitungan dengan rumus regresi linier berganda diketahui bahwa Fhitung > Ftabel, yaitu 4,655 > 3,32. Hal ini berarti bahwa terdapat pengaruh signifikan antara persepsi kegunaan dan persepsi kemudahan terhadap sikap pengguna aplikasi Point of Sale secara simultan. Untuk variabel persepsi kegunaan diketahui bahwa thitung > ttabel , yaitu 3,033 > ttabel 1,694, sedangkan variabel persepsi kemudahan nilai thitung \u003C ttabel , yaitu -1,377 \u003C ttabel 1,694. Dan dari hasil perhitungan dengan rumus regresi linier berganda diketahui bahwa Y= 13,357 + 0,464 X1 + (-0,206) X2. Koefisien determinasinya adalah 19,1. Hal ini berarti bahwa terdapat pengaruh persepsi kegunaan dan persepsi kemudahan terhadap sikap penggunaan sebesar 19,1% dan sisanya 80,9% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian ini, dapat disimpulkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh terhadap sikap pengguna aplikasi Point of Sale. Ada beberapa hal yang perlu ditingkatkan seperti, penggunaan lebih ditingkatkan frekuensinya, fasilitas yang terdapat pada aplikasi Point of Sale yang digunakan untuk pengambilan keputusan perlu dimanfaatkan, dan melakukan evaluasi penggunaan, sehingga dapat meningkatkan kinerja manajer toko Alfamart.","\u003Cp>Untuk meningkatkan kinerja Manajer Toko, Alfamart Area Kota Malang harus mengetahui hal yang mempengaruhi sikap penggunaan aplikasi Point of Sale. Sikap penggunaan aplikasi Point of Sale dipengaruhi oleh beberapa hal, diantaranya persepsi kegunaan dan persepsi kemudahan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi kegunaan dan persepsi kemudahan terhadap sikap penggunaan aplikasi Point of Sale. Penelitian ini merupakan penelitian eksplanatori. Penelitian ini menggunakan teknik metode pengumpulan data observasi dengan menyebar kuesioner. Dengan menggunakan teknik purposive sampling kepada 35 responden Manajer Toko Alfamart Malang. Hasil perhitungan dengan rumus regresi linier berganda diketahui bahwa Fhitung > Ftabel, yaitu 4,655 > 3,32. Hal ini berarti bahwa terdapat pengaruh signifikan antara persepsi kegunaan dan persepsi kemudahan terhadap sikap pengguna aplikasi Point of Sale secara simultan. Untuk variabel persepsi kegunaan diketahui bahwa thitung > ttabel , yaitu 3,033 > ttabel 1,694, sedangkan variabel persepsi kemudahan nilai thitung < ttabel , yaitu -1,377 < ttabel 1,694. Dan dari hasil perhitungan dengan rumus regresi linier berganda diketahui bahwa Y= 13,357 + 0,464 X1 + (-0,206) X2. Koefisien determinasinya adalah 19,1. Hal ini berarti bahwa terdapat pengaruh persepsi kegunaan dan persepsi kemudahan terhadap sikap penggunaan sebesar 19,1% dan sisanya 80,9% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian ini, dapat disimpulkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh terhadap sikap pengguna aplikasi Point of Sale. 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