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Diantara faktor di atas adalah dengan menggunakan variabel faktor sosial, faktor pribadi, dan faktor psikologis. Dengan demikian cafe dan resto Noodle Inc harus mampu memahami perilaku konsumen dan apakah faktor-faktor perilaku konsumen itu dapat mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis faktor sosial, faktor pribadi, dan faktor psikologis terhadap keputusan pembelian. Penelitian ini merupakan penelitian causal reserch dengan menggunakan variabel faktor sosial, faktor pribadi, dan faktor psikologis dan keputusan pembelian. Teknik pengumpulan data dilakukan dengan cara kuesioner, observasi, interview dan dengan teknik purposive sampling terhadap 100 responden pada konsumen mie dan dimsum pada cafe dan resto Noodle Inc. Untuk analisis data digunakan analisis regresi berganda. Hasil analisis regresi berganda menunjukkan bahwa Y = a + 0,118X1 + 0,165X2 + 0,468X3 dengan koefisien determinasinya adalah 0,173. Hal ini berarti terdapat pengaruh faktor sosial, faktor pribadi, dan faktor psikologis terhadap keputusan pembelian 17,3% dan sisanya 82,7% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Hasil uji F menunjukkan bahwa Fhitung > Ftabel yaitu 7,911 > 2,14 atau P \u003C 0,1 sehingga hipotesis diterima. Hasil uji t pada variabel faktor psikologis menunjukkan thitung 3,335 > ttabel 1,290 atau P \u003C 0,1 sehingga hipotesis diterima. Dari hasil penelitian ini dapat disimpulkan bahwa untuk cafe dan resto Noodle Inc dapat menjadikan faktor psikologis sebagai dasar pengembangan produk dan strategi pemasaran untuk meningkatkan keputusan pembelian mie dan dimsum.","\u003Cp>Perilaku konsumen memberikan wawasan dan pengetahuan tentang apa yang menjadi kebutuhan dasar konsumen, mengapa mereka membeli, dimana konsumen suka berbelanja, siapa yang berperan dalam pembelian, dan faktorfaktor apa saja yang mempengaruhi perilaku konsumen dalam proses pengambilan keputusan pembelian suatu barang. Diantara faktor di atas adalah dengan menggunakan variabel faktor sosial, faktor pribadi, dan faktor psikologis. Dengan demikian cafe dan resto Noodle Inc harus mampu memahami perilaku konsumen dan apakah faktor-faktor perilaku konsumen itu dapat mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis faktor sosial, faktor pribadi, dan faktor psikologis terhadap keputusan pembelian. Penelitian ini merupakan penelitian causal reserch dengan menggunakan variabel faktor sosial, faktor pribadi, dan faktor psikologis dan keputusan pembelian. Teknik pengumpulan data dilakukan dengan cara kuesioner, observasi, interview dan dengan teknik purposive sampling terhadap 100 responden pada konsumen mie dan dimsum pada cafe dan resto Noodle Inc. Untuk analisis data digunakan analisis regresi berganda. Hasil analisis regresi berganda menunjukkan bahwa Y = a + 0,118X1 + 0,165X2 + 0,468X3 dengan koefisien determinasinya adalah 0,173. Hal ini berarti terdapat pengaruh faktor sosial, faktor pribadi, dan faktor psikologis terhadap keputusan pembelian 17,3% dan sisanya 82,7% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Hasil uji F menunjukkan bahwa Fhitung > Ftabel yaitu 7,911 > 2,14 atau P < 0,1 sehingga hipotesis diterima. Hasil uji t pada variabel faktor psikologis menunjukkan thitung 3,335 > ttabel 1,290 atau P < 0,1 sehingga hipotesis diterima. 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