[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000883":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000883","pENGARUH sTORE",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"Salah satu bidang usaha yang paling berkembang saat ini adalah bisnis usaha retail. Store layout merupakan salah satu hal untuk memberi kenyamanan atau kemudahan untuk mencari barang. Selain itu, dalam membeli barang konsumen juga lebih tertarik dengan harga yang terjangkau. Penelitian ini bertujuan untuk mengetahui pengaruh store layout dan persepsi harga terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura. Penelitian ini merupakan penelitian explanatory research dengan dua variabel bebas store layout dan persepsi harga serta variabel terikat keputusan pembelian. Penelitian ini menggunakan teknik pengumpulan data kuesioner dan observasi, sampel penelitian ini 105 responden konsumen swalayan Sinar Anugerah Pamekasan Madura. Metode analisis yang digunakan analisis regresi berganda. Hasil analisis regresi berganda diketahui bahwa (Y) = 11,682 + 0,517 X1 + 0,505 X2 artinya store layout dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura. Nilai t-hitung > t-tabel, yaitu 4,458 > 1,659; dan dapat diperoleh f-hitung > f-tabel, yaitu 35,156 > 3,09; dengan r = 0,161. Koefisien determinasinya adalah 0,639. Hal ini berarti bahwa terdapat pengaruh store layout dan persepsi harga terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura sebesar 40,8% dan sisanya sebesar 59,2% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Hasil penelitan ini menunjukkan bahwa store layout dan persepsi harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di swalayan Sinar Anugerah Pamekasan Madura. Diharapkan swalayan Sinar Anugerah Pamekasan Madura lebih memperhatikan jarak antar rak dan desain toko yang terdapat dalam swalayan sehingga dapat meningkatkan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura.","\u003Cp>Salah satu bidang usaha yang paling berkembang saat ini adalah bisnis usaha retail. Store layout merupakan salah satu hal untuk memberi kenyamanan atau kemudahan untuk mencari barang. Selain itu, dalam membeli barang konsumen juga lebih tertarik dengan harga yang terjangkau. Penelitian ini bertujuan untuk mengetahui pengaruh store layout dan persepsi harga terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura. Penelitian ini merupakan penelitian explanatory research dengan dua variabel bebas store layout dan persepsi harga serta variabel terikat keputusan pembelian. Penelitian ini menggunakan teknik pengumpulan data kuesioner dan observasi, sampel penelitian ini 105 responden konsumen swalayan Sinar Anugerah Pamekasan Madura. Metode analisis yang digunakan analisis regresi berganda. Hasil analisis regresi berganda diketahui bahwa (Y) = 11,682 + 0,517 X1 + 0,505 X2 artinya store layout dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura. Nilai t-hitung > t-tabel, yaitu 4,458 > 1,659; dan dapat diperoleh f-hitung > f-tabel, yaitu 35,156 > 3,09; dengan r = 0,161. Koefisien determinasinya adalah 0,639. Hal ini berarti bahwa terdapat pengaruh store layout dan persepsi harga terhadap keputusan pembelian konsumen swalayan Sinar Anugerah Pamekasan Madura sebesar 40,8% dan sisanya sebesar 59,2% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Hasil penelitan ini menunjukkan bahwa store layout dan persepsi harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen di swalayan Sinar Anugerah Pamekasan Madura. 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