[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000888":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000888","Analisis Perbandingan",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"Media sosial yang paling banyak digunakan masyarakat saat ini adalah facebook dan instagram. Banyak perusahaan yang membuat akun di situs media sosial dalam hal perdagangan secara online untuk memasarkan produknya. Berdasarkan pengamatan yang dilakukan di Polen Streetwear Malang belum diketahui media sosial mana yang dinilai lebih efektif untuk memberikan informasi produk yang dipasarkan kepada konsumen. Penelitian ini bertujuan untuk mengetahui perbandingan efektivitas kualitas informasi dan kepuasan pemakai media sosial facebook dan instagram di Polen Streetwear Malang. Penelitian ini merupakan penelitian komparatif dengan pendekatan kuantitatif. Penelitian ini menggunakan teknik pengumpulan data kuesioner, dan dengan teknik random sampling. Sampel penelitian dibagi ke dalam dua kelompok yaitu penguna facebook dan instagram Polen Streetwear Malang dengan jumlah masing-masing 63 responden yang merupakan konsumen Polen Streetwear Malang. Untuk analisis data menggunakan Z Score, sedangkan untuk melihat tingkat perbandingan kualitas informasi dan kepuasan pemakai media sosial tersebut menggunakan analisis independent t-test dengan bantuan SPSS 18. Hasil penelitian diketahui bahwa kualitas informasi instagram dinilai lebih tinggi dengan prosentase sebesar 57,1 % dan kepuasan pemakai media sosial instagram dinilai lebih tinggi dengan prosentase sebesar 25,8 %. Secara keseluruhan dari hasil penelitian dapat disimpulkan bahwa media sosial instagram Polen Streetwear Malang dinilai lebih efektif dibandingkan dengan facebook Polen Streetwear Malang.","\u003Cp>Media sosial yang paling banyak digunakan masyarakat saat ini adalah facebook dan instagram. Banyak perusahaan yang membuat akun di situs media sosial dalam hal perdagangan secara online untuk memasarkan produknya. Berdasarkan pengamatan yang dilakukan di Polen Streetwear Malang belum diketahui media sosial mana yang dinilai lebih efektif untuk memberikan informasi produk yang dipasarkan kepada konsumen. Penelitian ini bertujuan untuk mengetahui perbandingan efektivitas kualitas informasi dan kepuasan pemakai media sosial facebook dan instagram di Polen Streetwear Malang. Penelitian ini merupakan penelitian komparatif dengan pendekatan kuantitatif. Penelitian ini menggunakan teknik pengumpulan data kuesioner, dan dengan teknik random sampling. Sampel penelitian dibagi ke dalam dua kelompok yaitu penguna facebook dan instagram Polen Streetwear Malang dengan jumlah masing-masing 63 responden yang merupakan konsumen Polen Streetwear Malang. Untuk analisis data menggunakan Z Score, sedangkan untuk melihat tingkat perbandingan kualitas informasi dan kepuasan pemakai media sosial tersebut menggunakan analisis independent t-test dengan bantuan SPSS 18. Hasil penelitian diketahui bahwa kualitas informasi instagram dinilai lebih tinggi dengan prosentase sebesar 57,1 % dan kepuasan pemakai media sosial instagram dinilai lebih tinggi dengan prosentase sebesar 25,8 %. 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