[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000000898":3,"menu-footer-id":25,"menu-main-id":87},{"id":4,"title":5,"authors":6,"files":7,"advisors":16,"type":17,"year":18,"department":19,"study_program":20,"keywords":21,"abstract":22,"abstract_html":23,"url":24},"repo-gdrive000000898","pENGGUNAAN aPLIKASI cmc",[],[8,12],{"chapter":9,"requires_login":10,"label":11},"full",true,"Dokumen Lengkap",{"chapter":13,"requires_login":14,"label":15},"open",false,"Akses Terbuka",[],"Skripsi (D4)",2016,"D-IV MANAJEMEN PEMASARAN",null,[],"Oleh: (MOCH. RIDWAN RAMADHAN., 2016:76)\n\nCessa Shop Malang adalah perusahaan yang bergerak dalam bidang perdagangan hijab dan baju wanita. Di dalam perusahaan ini produk terbagi menjadi tiga bagian yakni hijab, non hijab dan scarf. Dalam kegiatan promosi Cessa Shop Malang menggunakan media sosial Facebook dan Instagram. Namun promosi tersebut kurang maksimal, sehingga perlu meningkatkan kegiatan promosi dengan media online yakni website. Tujuan dari penelitian ini adalah untuk meningkatkan kegiatan promosi perusahaan dengan menggunakan website. Metode penelitian yang digunakan dalam penelitian ini adalah Penelitian Tindakan. Website ini dirancang menggunakan CMS Wordpress. Untuk mendapatkan data penelitian dengan pembuatan website menggunakan metode wawancara, dan kuesioner. Selain itu untuk mengetahui keberhasilan situs web tersebut menggunakan metode observasi dan dokumentasi. Dari hasil penyebaran kuesioner kepada 2 ahli pemasaran, 1 ahli komputer, dan 4 pengguna, untuk persentase dimensi kualitas informasi 91,42% , dimensi kualitas desain website 96,56% , dimensi kualitas penggunaan 90,85% serta pendapat keseluruhan 100 %. Hasil persentase tersebut telah menunjukkan bahwa dari keseluruh dimensi, jawaban mengarah ke range ”bagus” serta dikatakan layak digunakan dan dipublikasikan sebagai tambahan media promosi. Hasil penelitian ini menunjukkan bahwa website menggunakan CMS Wordpress memiliki perkembangan yang cukup baik, website memiliki tampilan yang menarik dan mudah digunakan sehingga pengguna tidak mengalami kesulitan dalam pengoperasiannya. Untuk meningkatkan area pemasaran perusahaan perlu mengembangkan website sebagai media promosi.","\u003Cp>Oleh: (MOCH. RIDWAN RAMADHAN., 2016:76)\u003C\u002Fp>\u003Cp>Cessa Shop Malang adalah perusahaan yang bergerak dalam bidang perdagangan hijab dan baju wanita. Di dalam perusahaan ini produk terbagi menjadi tiga bagian yakni hijab, non hijab dan scarf. Dalam kegiatan promosi Cessa Shop Malang menggunakan media sosial Facebook dan Instagram. Namun promosi tersebut kurang maksimal, sehingga perlu meningkatkan kegiatan promosi dengan media online yakni website. Tujuan dari penelitian ini adalah untuk meningkatkan kegiatan promosi perusahaan dengan menggunakan website. Metode penelitian yang digunakan dalam penelitian ini adalah Penelitian Tindakan. 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