[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000001364":3,"ssr-repo-divisions":68,"menu-footer-id":254,"menu-main-id":315},{"id":4,"title":5,"authors":6,"files":7,"advisors":52,"authors_detail":53,"advisors_detail":54,"publisher":55,"publish_place":56,"language":57,"type":58,"type_slug":59,"year":60,"department":61,"study_program":62,"keywords":63,"keywords_detail":64,"abstract":65,"abstract_html":66,"url":67},"repo-gdrive000001364","Pengaruh Ekiutas",[],[8,12,15,18,21,25,28,31,34,37,40,43,46,49],{"chapter":9,"requires_login":10,"label":11,"available":10},"abstrak",false,"Abstrak",{"chapter":13,"requires_login":10,"label":14,"available":10},"pendahuluan","Pendahuluan",{"chapter":16,"requires_login":10,"label":17,"available":10},"bab1","Bab I",{"chapter":19,"requires_login":10,"label":20,"available":10},"bab2","Bab II",{"chapter":22,"requires_login":23,"label":24,"available":10},"bab3",true,"Bab III",{"chapter":26,"requires_login":23,"label":27,"available":10},"bab4","Bab IV",{"chapter":29,"requires_login":23,"label":30,"available":10},"bab5","Bab V",{"chapter":32,"requires_login":23,"label":33,"available":10},"bab6","Bab VI",{"chapter":35,"requires_login":23,"label":36,"available":10},"bab7","Bab VII",{"chapter":38,"requires_login":10,"label":39,"available":10},"daftar_pustaka","Daftar Pustaka",{"chapter":41,"requires_login":23,"label":42,"available":10},"lampiran","Lampiran",{"chapter":44,"requires_login":23,"label":45,"available":10},"jurnal","Jurnal",{"chapter":47,"requires_login":10,"label":48,"available":23},"open","Akses Terbuka",{"chapter":50,"requires_login":23,"label":51,"available":23},"full","Dokumen Lengkap",[],[],[],"Politeknik Negeri Malang","Malang","Indonesia","Laporan Akhir \u002F Tugas Akhir (D2\u002FD3)","laporan-akhir-tugas-akhir-d2d3",2016,"D-III ADMINISTRASI BISNIS",null,[],[],"Merek merupakan salah satu aspek penting yang menjadi prioritas utama dan dijadikan acuan bagi konsumen sebelum melakukan pembelian. Oleh karena itu perusahaan harus mampu menciptakan suatu merek yang menarik dan yang dapat menggambarkan identitas dan manfaat produk yang sesuai dengan keinginan dan kebutuhan konsumen sehingga konsumen memiliki persepsi yang positif terhadap merek tersebut. Tujuan penelitian ini adalah untuk menganalisis pengaruh ekuitas merek terhadap keputusan pembelian produk Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Penelitian ini merupakan penelitian kuantitatif dengan variabel ekuitas merek sebagai variabel bebas dan variabel keputusan pembelian sebagai variabel terikat. Populasi dalam penelitian ini adalah mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Teknik pengumpulan data melalui dokumentasi dan kuesioner yang disebarkan ke 85 responden dengan menggunakan teknik Purposive Sampling. Untuk analisis data menggunakan analisis regresi linier sederhana. Dari hasil analisis regresi linier sederhana diperoleh persamaan Y = 0,069 + 0,870X + e. Hasil uji koefisien determinasi menunjukkan pengaruh variabel ekuitas merek terhadap keputusan pembelian Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang adalah sebesar 43,5% (adjusted R square = 0,435) dan sisanya sebesar 56,5% dijelaskan oleh variabel lain di luar penelitian. Sedangkan pada uji hipotesis diperoleh hasil nilai thitung lebih besar dari nilai ttabel yaitu 8,097 >1,98896 dengan nilai signifikasi 0,000 (p\u003C0,05) yang artinya hipotesa diterima. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa ekuitas merek berpengaruh secara signifikan terhadap keputusan pembelian Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Dengan demikian diharapkan perusahaan Yakult dapat mempertahankan ekuitas merek produknya untuk meningkatkan minat beli bahkan loyalitas konsumen.","\u003Cp>Merek merupakan salah satu aspek penting yang menjadi prioritas utama dan dijadikan acuan bagi konsumen sebelum melakukan pembelian. Oleh karena itu perusahaan harus mampu menciptakan suatu merek yang menarik dan yang dapat menggambarkan identitas dan manfaat produk yang sesuai dengan keinginan dan kebutuhan konsumen sehingga konsumen memiliki persepsi yang positif terhadap merek tersebut. Tujuan penelitian ini adalah untuk menganalisis pengaruh ekuitas merek terhadap keputusan pembelian produk Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Penelitian ini merupakan penelitian kuantitatif dengan variabel ekuitas merek sebagai variabel bebas dan variabel keputusan pembelian sebagai variabel terikat. Populasi dalam penelitian ini adalah mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Teknik pengumpulan data melalui dokumentasi dan kuesioner yang disebarkan ke 85 responden dengan menggunakan teknik Purposive Sampling. Untuk analisis data menggunakan analisis regresi linier sederhana. Dari hasil analisis regresi linier sederhana diperoleh persamaan Y = 0,069 + 0,870X + e. Hasil uji koefisien determinasi menunjukkan pengaruh variabel ekuitas merek terhadap keputusan pembelian Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang adalah sebesar 43,5% (adjusted R square = 0,435) dan sisanya sebesar 56,5% dijelaskan oleh variabel lain di luar penelitian. Sedangkan pada uji hipotesis diperoleh hasil nilai thitung lebih besar dari nilai ttabel yaitu 8,097 &gt;1,98896 dengan nilai signifikasi 0,000 (p&lt;0,05) yang artinya hipotesa diterima. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa ekuitas merek berpengaruh secara signifikan terhadap keputusan pembelian Yakult di kalangan mahasiswa DIII Administrasi Bisnis Politeknik Negeri Malang. Dengan demikian diharapkan perusahaan Yakult dapat mempertahankan ekuitas merek produknya untuk meningkatkan minat beli bahkan loyalitas konsumen.\u003C\u002Fp>","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=gdrive000001364&year=2016&title=pengaruh-ekiutas",[69,104,131,164,178,203,229,247],{"id":70,"name":71,"slug":72,"count":73,"prodi":74},"MsJu1506001","Administrasi Niaga","administrasi-niaga",3696,[75,79,83,88,92,96,100],{"name":61,"slug":76,"level":77,"count":78},"d-iii-administrasi-bisnis","D-III",1702,{"name":80,"slug":81,"level":77,"count":82},"D-III BAHASA INGGRIS","d-iii-bahasa-inggris",217,{"name":84,"slug":85,"level":86,"count":87},"D-IV BAHASA INGGRIS UNTUK INDUSTRI PARIWISATA","d-iv-bahasa-inggris-untuk-industri-pariwisata","D-IV",24,{"name":89,"slug":90,"level":86,"count":91},"D-IV BAHASA INGGRIS UNTUK KOMUNIKASI BISNIS DAN PROFESIONAL","d-iv-bahasa-inggris-untuk-komunikasi-bisnis-dan-profesional",103,{"name":93,"slug":94,"level":86,"count":95},"D-IV MANAJEMEN PEMASARAN","d-iv-manajemen-pemasaran",1624,{"name":97,"slug":98,"level":86,"count":99},"D-IV PENGELOLAAN ARSIP DAN REKAMAN INFORMASI","d-iv-pengelolaan-arsip-dan-rekaman-informasi",25,{"name":101,"slug":102,"level":62,"count":103},"JURUSAN ADMINISTRASI NIAGA","jurusan-administrasi-niaga",1,{"id":105,"name":106,"slug":107,"count":108,"prodi":109},"MsJu1506002","Akuntansi","akuntansi",3545,[110,114,118,122,126],{"name":111,"slug":112,"level":77,"count":113},"D-III AKUNTANSI","d-iii-akuntansi",1262,{"name":115,"slug":116,"level":86,"count":117},"D-IV AKUNTANSI MANAJEMEN","d-iv-akuntansi-manajemen",1954,{"name":119,"slug":120,"level":86,"count":121},"D-IV KEUANGAN","d-iv-keuangan",315,{"name":123,"slug":124,"level":62,"count":125},"JURUSAN AKUNTANSI","jurusan-akuntansi",11,{"name":127,"slug":128,"level":129,"count":130},"S2 SISTEM INFORMASI AKUNTANSI","s2-sistem-informasi-akuntansi","S2",3,{"id":132,"name":133,"slug":134,"count":135,"prodi":136},"MsJu1506003","Teknik Elektro","teknik-elektro",4394,[137,141,145,149,153,157,161],{"name":138,"slug":139,"level":77,"count":140},"D-III TEKNIK ELEKTRONIKA","d-iii-teknik-elektronika",588,{"name":142,"slug":143,"level":77,"count":144},"D-III TEKNIK LISTRIK","d-iii-teknik-listrik",533,{"name":146,"slug":147,"level":77,"count":148},"D-III TEKNIK TELEKOMUNIKASI","d-iii-teknik-telekomunikasi",534,{"name":150,"slug":151,"level":86,"count":152},"D-IV JARINGAN TELEKOMUNIKASI DIGITAL","d-iv-jaringan-telekomunikasi-digital",998,{"name":154,"slug":155,"level":86,"count":156},"D-IV SISTEM KELISTRIKAN","d-iv-sistem-kelistrikan",849,{"name":158,"slug":159,"level":86,"count":160},"D-IV TEKNIK ELEKTRONIKA","d-iv-teknik-elektronika",867,{"name":162,"slug":163,"level":129,"count":99},"S2 TEKNIK ELEKTRO","s2-teknik-elektro",{"id":165,"name":166,"slug":167,"count":168,"prodi":169},"MsJu1506004","Teknik Kimia","teknik-kimia",1039,[170,174],{"name":171,"slug":172,"level":77,"count":173},"D-III TEKNIK KIMIA","d-iii-teknik-kimia",507,{"name":175,"slug":176,"level":86,"count":177},"D-IV TEKNOLOGI KIMIA INDUSTRI","d-iv-teknologi-kimia-industri",532,{"id":179,"name":180,"slug":181,"count":182,"prodi":183},"MsJu1506005","Teknik Mesin","teknik-mesin",3198,[184,188,192,196,200],{"name":185,"slug":186,"level":77,"count":187},"D-III TEKNIK MESIN","d-iii-teknik-mesin",1875,{"name":189,"slug":190,"level":77,"count":191},"D-III TEKNOLOGI PEMELIHARAAN PESAWAT UDARA","d-iii-teknologi-pemeliharaan-pesawat-udara",82,{"name":193,"slug":194,"level":86,"count":195},"D-IV TEKNIK MESIN PRODUKSI dan PERAWATAN","d-iv-teknik-mesin-produksi-dan-perawatan",649,{"name":197,"slug":198,"level":86,"count":199},"D-IV TEKNIK OTOMOTIF ELEKTRONIK","d-iv-teknik-otomotif-elektronik",591,{"name":201,"slug":202,"level":129,"count":103},"S2 MAGISTER TERAPAN REKAYASA TEKNOLOGI MANUFAKTUR","s2-magister-terapan-rekayasa-teknologi-manufaktur",{"id":204,"name":205,"slug":206,"count":207,"prodi":208},"MsJu1506006","Teknik Sipil","teknik-sipil",2775,[209,213,217,221,225],{"name":210,"slug":211,"level":77,"count":212},"D-III TEKNIK SIPIL","d-iii-teknik-sipil",992,{"name":214,"slug":215,"level":77,"count":216},"D-III TEKNOLOGI KONSTRUKSI JALAN, JEMBATAN, dan BANGUNAN AIR","d-iii-teknologi-konstruksi-jalan-jembatan-dan-bangunan-air",179,{"name":218,"slug":219,"level":77,"count":220},"D-III TEKNOLOGI PERTAMBANGAN","d-iii-teknologi-pertambangan",91,{"name":222,"slug":223,"level":86,"count":224},"D-IV MANAJEMEN REKAYASA KONSTRUKSI","d-iv-manajemen-rekayasa-konstruksi",1434,{"name":226,"slug":227,"level":86,"count":228},"D-IV TEKNOLOGI REKAYASA KONSTRUKSI JALAN DAN JEMBATAN","d-iv-teknologi-rekayasa-konstruksi-jalan-dan-jembatan",79,{"id":230,"name":231,"slug":232,"count":233,"prodi":234},"MsJu1506007","Teknologi Informasi","teknologi-informasi",2300,[235,239,243],{"name":236,"slug":237,"level":77,"count":238},"D-III MANAJEMEN INFORMATIKA","d-iii-manajemen-informatika",694,{"name":240,"slug":241,"level":86,"count":242},"D-IV SISTEM INFORMASI BISNIS","d-iv-sistem-informasi-bisnis",208,{"name":244,"slug":245,"level":86,"count":246},"D-IV TEKNIK INFORMATIKA","d-iv-teknik-informatika",1398,{"id":62,"name":248,"slug":249,"count":250,"prodi":251},"Tanpa prodi","tanpa-prodi",258,[252],{"name":55,"slug":253,"level":62,"count":250},"politeknik-negeri-malang",[255,278,294],[256,262,266,270,274],{"id":257,"parent":258,"target":259,"content":260,"title":260,"url":261},2500,"0","","Polinema Malang","https:\u002F\u002Fpolinema.ac.id\u002F",{"id":263,"parent":258,"target":259,"content":264,"title":264,"url":265},2536,"Bahasa","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-bahasa\u002F",{"id":267,"parent":258,"target":259,"content":268,"title":268,"url":269},2537,"Humas","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-humas\u002F",{"id":271,"parent":258,"target":259,"content":272,"title":272,"url":273},2538,"MKU","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-mku\u002F",{"id":275,"parent":258,"target":259,"content":276,"title":276,"url":277},2539,"Penelitian dan Pengabdian","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-p2m\u002F",[279,283,287,291],{"id":280,"parent":258,"target":259,"content":281,"title":281,"url":282},2771,"Percetakan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-percetakan\u002F",{"id":284,"parent":258,"target":259,"content":285,"title":285,"url":286},2772,"Pemeliharaan dan Perawatan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-pp\u002F",{"id":288,"parent":258,"target":259,"content":289,"title":289,"url":290},2773,"Pusat Komputer","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Fpuskom\u002F",{"id":207,"parent":258,"target":259,"content":292,"title":292,"url":293},"Job Placement Center","http:\u002F\u002Fjpc.polinema.ac.id\u002F",[295,299,303,307,311],{"id":296,"parent":258,"target":259,"content":297,"title":297,"url":298},2501,"Admisi","http:\u002F\u002Fadmisi.polinema.ac.id\u002F",{"id":300,"parent":258,"target":259,"content":301,"title":301,"url":302},2570,"Alumni","http:\u002F\u002Falumni.polinema.ac.id\u002F",{"id":304,"parent":258,"target":259,"content":305,"title":305,"url":306},2571,"Beasiswa","http:\u002F\u002Fbeasiswa.polinema.ac.id\u002F",{"id":308,"parent":258,"target":259,"content":309,"title":309,"url":310},2572,"LPSE","http:\u002F\u002Flpse.polinema.ac.id\u002Feproc4",{"id":312,"parent":258,"target":259,"content":313,"title":313,"url":314},2574,"Simpeg","https:\u002F\u002Fsimpeg.polinema.ac.id\u002F",[316,375,393,415],{"id":317,"parent":258,"target":259,"content":318,"title":318,"url":319,"children":320,"dropdown":374},2534,"Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002F",[321,326,330,334,338,342,346,350,354,358,362,366,370],{"id":322,"parent":323,"target":259,"content":324,"title":324,"url":325},2474,"2534","Koleksi Umum","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-umum\u002F",{"id":327,"parent":323,"target":259,"content":328,"title":328,"url":329},2493,"Sirkulasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fsirkulasi\u002F",{"id":331,"parent":323,"target":259,"content":332,"title":332,"url":333},2475,"Loker","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Floker\u002F",{"id":335,"parent":323,"target":259,"content":336,"title":336,"url":337},2492,"Referensi dan Karya Ilmiah","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-referensi-dan-laporan-akhir\u002F",{"id":339,"parent":323,"target":259,"content":340,"title":340,"url":341},3792,"Layanan Penelusuran Informasi Secara Online","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penelusuran-informasi-secara-online\u002F",{"id":343,"parent":323,"target":259,"content":344,"title":344,"url":345},4460,"Layanan Keanggotaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-keanggotaan-2\u002F",{"id":347,"parent":323,"target":259,"content":348,"title":348,"url":349},3745,"Baca Ditempat","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-baca-ditempat\u002F",{"id":351,"parent":323,"target":259,"content":352,"title":352,"url":353},2473,"Koleksi Tandon","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-tandon\u002F",{"id":355,"parent":323,"target":259,"content":356,"title":356,"url":357},3823,"Jasa Silang Layan Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjasa-silang-layan-perpustakaan\u002F",{"id":359,"parent":323,"target":259,"content":360,"title":360,"url":361},3832,"Layanan Multimedia","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-multimedia\u002F",{"id":363,"parent":323,"target":259,"content":364,"title":364,"url":365},3834,"Layanan Literasi Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-literasi-informasi\u002F",{"id":367,"parent":323,"target":259,"content":368,"title":368,"url":369},3835,"Layanan Penyedia Dokumen","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penyedia-dokumen\u002F",{"id":371,"parent":323,"target":259,"content":372,"title":372,"url":373},2489,"Administrasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fadministrasi-perpustakaan\u002F","layanan",{"id":376,"parent":258,"target":259,"content":377,"title":377,"url":378,"children":379,"dropdown":392},2838,"e-Resources","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-book\u002F",[380,384,388],{"id":381,"parent":382,"target":259,"content":383,"title":383,"url":378},2577,"2838","e-Book",{"id":385,"parent":382,"target":259,"content":386,"title":386,"url":387},2578,"e-Journal","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-journal\u002F",{"id":389,"parent":382,"target":259,"content":390,"title":390,"url":391},90001,"Open Access","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fopen-access\u002F","e-resources",{"id":394,"parent":258,"target":259,"content":395,"title":395,"url":396,"children":397,"dropdown":414},2837,"Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fpengumuman\u002F",[398,403,406,410],{"id":399,"parent":400,"target":259,"content":401,"title":401,"url":402},2491,"2837","Jam Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjam-layanan\u002F",{"id":404,"parent":400,"target":259,"content":405,"title":405,"url":396},2766,"Pengumuman",{"id":407,"parent":400,"target":259,"content":408,"title":408,"url":409},2514,"Berita","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fberita\u002F",{"id":411,"parent":400,"target":259,"content":412,"title":412,"url":413},2515,"Artikel","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fartikel\u002F","informasi",{"id":416,"parent":258,"target":259,"content":417,"title":417,"url":418,"children":419,"dropdown":449},2482,"Profil","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002F",[420,425,429,433,437,441,445],{"id":421,"parent":422,"target":259,"content":423,"title":423,"url":424},2483,"2482","Sejarah","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fsejarah\u002F",{"id":426,"parent":422,"target":259,"content":427,"title":427,"url":428},2487,"Visi, Misi dan Tujuan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fvisi-misi-dan-tujuan\u002F",{"id":430,"parent":422,"target":259,"content":431,"title":431,"url":432},2484,"Staf Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstaf-perpustakaan\u002F",{"id":434,"parent":422,"target":259,"content":435,"title":435,"url":436},2485,"Struktur Organisasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstruktur-organisasi-perpustakaan\u002F",{"id":438,"parent":422,"target":259,"content":439,"title":439,"url":440},2486,"Tata Tertib","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Ftata-tertib\u002F",{"id":442,"parent":422,"target":259,"content":443,"title":443,"url":444},3705,"Statistik","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstatistik\u002F",{"id":446,"parent":422,"target":259,"content":447,"title":447,"url":448},4990,"Standard Operating Procedure (SOP)","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstandard-operating-procedure-sop-2\u002F","profil"]