[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000001383":3,"ssr-repo-divisions":50,"menu-footer-id":236,"menu-main-id":297},{"id":4,"title":5,"authors":6,"files":7,"advisors":34,"authors_detail":35,"advisors_detail":36,"publisher":37,"publish_place":38,"language":39,"type":40,"type_slug":41,"year":42,"department":43,"study_program":44,"keywords":45,"keywords_detail":46,"abstract":47,"abstract_html":48,"url":49},"repo-gdrive000001383","Pengaruh Citra",[],[8,12,15,18,22,25,28,31],{"chapter":9,"requires_login":10,"label":11,"available":10},"abstrak",false,"Abstrak",{"chapter":13,"requires_login":10,"label":14,"available":10},"bab1","Bab I",{"chapter":16,"requires_login":10,"label":17,"available":10},"bab2","Bab II",{"chapter":19,"requires_login":20,"label":21,"available":10},"bab3",true,"Bab III",{"chapter":23,"requires_login":20,"label":24,"available":10},"bab4","Bab IV",{"chapter":26,"requires_login":20,"label":27,"available":10},"bab5","Bab V",{"chapter":29,"requires_login":20,"label":30,"available":20},"full","Dokumen Lengkap",{"chapter":32,"requires_login":10,"label":33,"available":20},"open","Akses Terbuka",[],[],[],"Politeknik Negeri Malang","Malang","Indonesia","Tugas Akhir (D3)","tugas-akhir-d3",2016,"D-III ADMINISTRASI BISNIS",null,[],[],"Merek merek mewah dapat menimbulkan atau menampilkan kekayaan dan kekuasaan, jadi disini citra merek dapat menciptakan kesan yang mewah terhadap pemiliknya sehingga loyalitas terhadap produkakan terbentuk. Tingkat persaingan yang ketat industri minuman khususnya minuman teh dalam kemasan yang semakin beragam akan mempengaruhi tingkat keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek produk teh Sosro terhadap loyalitas konsumen(StudiPadaMahasiswa D3 AdministrasiNiagaTahun 2014 PoliteknikNegeri Malang). Penelitian ini merupakan penelitianexplanatory research (penelitian penjelasan) dengan pendekatan kuantitatif dengan variabel yaitu citra merek dan loyalitas konsumen. Penelitian ini menggunakan teknik pengumpulan data menggunakan wawancara, kuesioner\u002F angket dan observasi dan dengan teknik purposive sampling maka diperoleh 66 responden. Teknik analisis data menggunakan analisis regresi linier sederhana dengan uji t. Hasil analisis regresi linier sederhana dapat diketahui bahwa citra merek berpengaruh signifikan terhadap loyalitas konsumen yang ditunjukkan dari uji t yang diperoleh nilai t hitung diperoleh sebesar 10,174 berarti lebih besar daripada t tabel 1,997 dengan koefisien korelasi sebesar 0,786. Hasil analisis diperoleh nilai koefisiendeterminasi (R2) sebesar0,618atau61,8%.Artinya variabel loyalitas konsumen dipengaruhi sebesar61,8 % oleh variable citra merek sedangkan sisanya38,2% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian dapat ditarik kesimpulan bahwa terdapat pengaruh citra merek produk the Sosro terhadap loyalitas konsumen. Adanya pengaruh tersebut menunjukkan bahwa dengan semakin baiknya citra merek produk maka loyalitas konsumen juga akan mengalami peningkatan.","\u003Cp>Merek merek mewah dapat menimbulkan atau menampilkan kekayaan dan kekuasaan, jadi disini citra merek dapat menciptakan kesan yang mewah terhadap pemiliknya sehingga loyalitas terhadap produkakan terbentuk. Tingkat persaingan yang ketat industri minuman khususnya minuman teh dalam kemasan yang semakin beragam akan mempengaruhi tingkat keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek produk teh Sosro terhadap loyalitas konsumen(StudiPadaMahasiswa D3 AdministrasiNiagaTahun 2014 PoliteknikNegeri Malang). Penelitian ini merupakan penelitianexplanatory research (penelitian penjelasan) dengan pendekatan kuantitatif dengan variabel yaitu citra merek dan loyalitas konsumen. Penelitian ini menggunakan teknik pengumpulan data menggunakan wawancara, kuesioner\u002F angket dan observasi dan dengan teknik purposive sampling maka diperoleh 66 responden. Teknik analisis data menggunakan analisis regresi linier sederhana dengan uji t. Hasil analisis regresi linier sederhana dapat diketahui bahwa citra merek berpengaruh signifikan terhadap loyalitas konsumen yang ditunjukkan dari uji t yang diperoleh nilai t hitung diperoleh sebesar 10,174 berarti lebih besar daripada t tabel 1,997 dengan koefisien korelasi sebesar 0,786. Hasil analisis diperoleh nilai koefisiendeterminasi (R2) sebesar0,618atau61,8%.Artinya variabel loyalitas konsumen dipengaruhi sebesar61,8 % oleh variable citra merek sedangkan sisanya38,2% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian dapat ditarik kesimpulan bahwa terdapat pengaruh citra merek produk the Sosro terhadap loyalitas konsumen. Adanya pengaruh tersebut menunjukkan bahwa dengan semakin baiknya citra merek produk maka loyalitas konsumen juga akan mengalami peningkatan.\u003C\u002Fp>","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=gdrive000001383&year=2016&title=pengaruh-citra",[51,86,113,146,160,185,211,229],{"id":52,"name":53,"slug":54,"count":55,"prodi":56},"MsJu1506001","Administrasi Niaga","administrasi-niaga",3696,[57,61,65,70,74,78,82],{"name":43,"slug":58,"level":59,"count":60},"d-iii-administrasi-bisnis","D-III",1702,{"name":62,"slug":63,"level":59,"count":64},"D-III BAHASA INGGRIS","d-iii-bahasa-inggris",217,{"name":66,"slug":67,"level":68,"count":69},"D-IV BAHASA INGGRIS UNTUK INDUSTRI PARIWISATA","d-iv-bahasa-inggris-untuk-industri-pariwisata","D-IV",24,{"name":71,"slug":72,"level":68,"count":73},"D-IV BAHASA INGGRIS UNTUK KOMUNIKASI BISNIS DAN PROFESIONAL","d-iv-bahasa-inggris-untuk-komunikasi-bisnis-dan-profesional",103,{"name":75,"slug":76,"level":68,"count":77},"D-IV MANAJEMEN PEMASARAN","d-iv-manajemen-pemasaran",1624,{"name":79,"slug":80,"level":68,"count":81},"D-IV PENGELOLAAN ARSIP DAN REKAMAN INFORMASI","d-iv-pengelolaan-arsip-dan-rekaman-informasi",25,{"name":83,"slug":84,"level":44,"count":85},"JURUSAN ADMINISTRASI NIAGA","jurusan-administrasi-niaga",1,{"id":87,"name":88,"slug":89,"count":90,"prodi":91},"MsJu1506002","Akuntansi","akuntansi",3545,[92,96,100,104,108],{"name":93,"slug":94,"level":59,"count":95},"D-III AKUNTANSI","d-iii-akuntansi",1262,{"name":97,"slug":98,"level":68,"count":99},"D-IV AKUNTANSI MANAJEMEN","d-iv-akuntansi-manajemen",1954,{"name":101,"slug":102,"level":68,"count":103},"D-IV KEUANGAN","d-iv-keuangan",315,{"name":105,"slug":106,"level":44,"count":107},"JURUSAN AKUNTANSI","jurusan-akuntansi",11,{"name":109,"slug":110,"level":111,"count":112},"S2 SISTEM INFORMASI AKUNTANSI","s2-sistem-informasi-akuntansi","S2",3,{"id":114,"name":115,"slug":116,"count":117,"prodi":118},"MsJu1506003","Teknik Elektro","teknik-elektro",4394,[119,123,127,131,135,139,143],{"name":120,"slug":121,"level":59,"count":122},"D-III TEKNIK ELEKTRONIKA","d-iii-teknik-elektronika",588,{"name":124,"slug":125,"level":59,"count":126},"D-III TEKNIK LISTRIK","d-iii-teknik-listrik",533,{"name":128,"slug":129,"level":59,"count":130},"D-III TEKNIK TELEKOMUNIKASI","d-iii-teknik-telekomunikasi",534,{"name":132,"slug":133,"level":68,"count":134},"D-IV JARINGAN TELEKOMUNIKASI DIGITAL","d-iv-jaringan-telekomunikasi-digital",998,{"name":136,"slug":137,"level":68,"count":138},"D-IV SISTEM KELISTRIKAN","d-iv-sistem-kelistrikan",849,{"name":140,"slug":141,"level":68,"count":142},"D-IV TEKNIK ELEKTRONIKA","d-iv-teknik-elektronika",867,{"name":144,"slug":145,"level":111,"count":81},"S2 TEKNIK ELEKTRO","s2-teknik-elektro",{"id":147,"name":148,"slug":149,"count":150,"prodi":151},"MsJu1506004","Teknik Kimia","teknik-kimia",1039,[152,156],{"name":153,"slug":154,"level":59,"count":155},"D-III TEKNIK KIMIA","d-iii-teknik-kimia",507,{"name":157,"slug":158,"level":68,"count":159},"D-IV TEKNOLOGI KIMIA INDUSTRI","d-iv-teknologi-kimia-industri",532,{"id":161,"name":162,"slug":163,"count":164,"prodi":165},"MsJu1506005","Teknik Mesin","teknik-mesin",3198,[166,170,174,178,182],{"name":167,"slug":168,"level":59,"count":169},"D-III TEKNIK MESIN","d-iii-teknik-mesin",1875,{"name":171,"slug":172,"level":59,"count":173},"D-III TEKNOLOGI PEMELIHARAAN PESAWAT UDARA","d-iii-teknologi-pemeliharaan-pesawat-udara",82,{"name":175,"slug":176,"level":68,"count":177},"D-IV TEKNIK MESIN PRODUKSI dan PERAWATAN","d-iv-teknik-mesin-produksi-dan-perawatan",649,{"name":179,"slug":180,"level":68,"count":181},"D-IV TEKNIK OTOMOTIF ELEKTRONIK","d-iv-teknik-otomotif-elektronik",591,{"name":183,"slug":184,"level":111,"count":85},"S2 MAGISTER TERAPAN REKAYASA TEKNOLOGI MANUFAKTUR","s2-magister-terapan-rekayasa-teknologi-manufaktur",{"id":186,"name":187,"slug":188,"count":189,"prodi":190},"MsJu1506006","Teknik Sipil","teknik-sipil",2775,[191,195,199,203,207],{"name":192,"slug":193,"level":59,"count":194},"D-III TEKNIK SIPIL","d-iii-teknik-sipil",992,{"name":196,"slug":197,"level":59,"count":198},"D-III TEKNOLOGI KONSTRUKSI JALAN, JEMBATAN, dan BANGUNAN AIR","d-iii-teknologi-konstruksi-jalan-jembatan-dan-bangunan-air",179,{"name":200,"slug":201,"level":59,"count":202},"D-III TEKNOLOGI PERTAMBANGAN","d-iii-teknologi-pertambangan",91,{"name":204,"slug":205,"level":68,"count":206},"D-IV MANAJEMEN REKAYASA KONSTRUKSI","d-iv-manajemen-rekayasa-konstruksi",1434,{"name":208,"slug":209,"level":68,"count":210},"D-IV TEKNOLOGI REKAYASA KONSTRUKSI JALAN DAN JEMBATAN","d-iv-teknologi-rekayasa-konstruksi-jalan-dan-jembatan",79,{"id":212,"name":213,"slug":214,"count":215,"prodi":216},"MsJu1506007","Teknologi Informasi","teknologi-informasi",2300,[217,221,225],{"name":218,"slug":219,"level":59,"count":220},"D-III MANAJEMEN INFORMATIKA","d-iii-manajemen-informatika",694,{"name":222,"slug":223,"level":68,"count":224},"D-IV SISTEM INFORMASI BISNIS","d-iv-sistem-informasi-bisnis",208,{"name":226,"slug":227,"level":68,"count":228},"D-IV TEKNIK INFORMATIKA","d-iv-teknik-informatika",1398,{"id":44,"name":230,"slug":231,"count":232,"prodi":233},"Tanpa prodi","tanpa-prodi",258,[234],{"name":37,"slug":235,"level":44,"count":232},"politeknik-negeri-malang",[237,260,276],[238,244,248,252,256],{"id":239,"parent":240,"target":241,"content":242,"title":242,"url":243},2500,"0","","Polinema Malang","https:\u002F\u002Fpolinema.ac.id\u002F",{"id":245,"parent":240,"target":241,"content":246,"title":246,"url":247},2536,"Bahasa","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-bahasa\u002F",{"id":249,"parent":240,"target":241,"content":250,"title":250,"url":251},2537,"Humas","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-humas\u002F",{"id":253,"parent":240,"target":241,"content":254,"title":254,"url":255},2538,"MKU","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-mku\u002F",{"id":257,"parent":240,"target":241,"content":258,"title":258,"url":259},2539,"Penelitian dan Pengabdian","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-p2m\u002F",[261,265,269,273],{"id":262,"parent":240,"target":241,"content":263,"title":263,"url":264},2771,"Percetakan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-percetakan\u002F",{"id":266,"parent":240,"target":241,"content":267,"title":267,"url":268},2772,"Pemeliharaan dan Perawatan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-pp\u002F",{"id":270,"parent":240,"target":241,"content":271,"title":271,"url":272},2773,"Pusat Komputer","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Fpuskom\u002F",{"id":189,"parent":240,"target":241,"content":274,"title":274,"url":275},"Job Placement Center","http:\u002F\u002Fjpc.polinema.ac.id\u002F",[277,281,285,289,293],{"id":278,"parent":240,"target":241,"content":279,"title":279,"url":280},2501,"Admisi","http:\u002F\u002Fadmisi.polinema.ac.id\u002F",{"id":282,"parent":240,"target":241,"content":283,"title":283,"url":284},2570,"Alumni","http:\u002F\u002Falumni.polinema.ac.id\u002F",{"id":286,"parent":240,"target":241,"content":287,"title":287,"url":288},2571,"Beasiswa","http:\u002F\u002Fbeasiswa.polinema.ac.id\u002F",{"id":290,"parent":240,"target":241,"content":291,"title":291,"url":292},2572,"LPSE","http:\u002F\u002Flpse.polinema.ac.id\u002Feproc4",{"id":294,"parent":240,"target":241,"content":295,"title":295,"url":296},2574,"Simpeg","https:\u002F\u002Fsimpeg.polinema.ac.id\u002F",[298,357,375,397],{"id":299,"parent":240,"target":241,"content":300,"title":300,"url":301,"children":302,"dropdown":356},2534,"Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002F",[303,308,312,316,320,324,328,332,336,340,344,348,352],{"id":304,"parent":305,"target":241,"content":306,"title":306,"url":307},2474,"2534","Koleksi Umum","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-umum\u002F",{"id":309,"parent":305,"target":241,"content":310,"title":310,"url":311},2493,"Sirkulasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fsirkulasi\u002F",{"id":313,"parent":305,"target":241,"content":314,"title":314,"url":315},2475,"Loker","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Floker\u002F",{"id":317,"parent":305,"target":241,"content":318,"title":318,"url":319},2492,"Referensi dan Karya Ilmiah","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-referensi-dan-laporan-akhir\u002F",{"id":321,"parent":305,"target":241,"content":322,"title":322,"url":323},3792,"Layanan Penelusuran Informasi Secara Online","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penelusuran-informasi-secara-online\u002F",{"id":325,"parent":305,"target":241,"content":326,"title":326,"url":327},4460,"Layanan Keanggotaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-keanggotaan-2\u002F",{"id":329,"parent":305,"target":241,"content":330,"title":330,"url":331},3745,"Baca Ditempat","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-baca-ditempat\u002F",{"id":333,"parent":305,"target":241,"content":334,"title":334,"url":335},2473,"Koleksi Tandon","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-tandon\u002F",{"id":337,"parent":305,"target":241,"content":338,"title":338,"url":339},3823,"Jasa Silang Layan Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjasa-silang-layan-perpustakaan\u002F",{"id":341,"parent":305,"target":241,"content":342,"title":342,"url":343},3832,"Layanan Multimedia","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-multimedia\u002F",{"id":345,"parent":305,"target":241,"content":346,"title":346,"url":347},3834,"Layanan Literasi Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-literasi-informasi\u002F",{"id":349,"parent":305,"target":241,"content":350,"title":350,"url":351},3835,"Layanan Penyedia Dokumen","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penyedia-dokumen\u002F",{"id":353,"parent":305,"target":241,"content":354,"title":354,"url":355},2489,"Administrasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fadministrasi-perpustakaan\u002F","layanan",{"id":358,"parent":240,"target":241,"content":359,"title":359,"url":360,"children":361,"dropdown":374},2838,"e-Resources","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-book\u002F",[362,366,370],{"id":363,"parent":364,"target":241,"content":365,"title":365,"url":360},2577,"2838","e-Book",{"id":367,"parent":364,"target":241,"content":368,"title":368,"url":369},2578,"e-Journal","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-journal\u002F",{"id":371,"parent":364,"target":241,"content":372,"title":372,"url":373},90001,"Open Access","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fopen-access\u002F","e-resources",{"id":376,"parent":240,"target":241,"content":377,"title":377,"url":378,"children":379,"dropdown":396},2837,"Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fpengumuman\u002F",[380,385,388,392],{"id":381,"parent":382,"target":241,"content":383,"title":383,"url":384},2491,"2837","Jam Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjam-layanan\u002F",{"id":386,"parent":382,"target":241,"content":387,"title":387,"url":378},2766,"Pengumuman",{"id":389,"parent":382,"target":241,"content":390,"title":390,"url":391},2514,"Berita","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fberita\u002F",{"id":393,"parent":382,"target":241,"content":394,"title":394,"url":395},2515,"Artikel","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fartikel\u002F","informasi",{"id":398,"parent":240,"target":241,"content":399,"title":399,"url":400,"children":401,"dropdown":431},2482,"Profil","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002F",[402,407,411,415,419,423,427],{"id":403,"parent":404,"target":241,"content":405,"title":405,"url":406},2483,"2482","Sejarah","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fsejarah\u002F",{"id":408,"parent":404,"target":241,"content":409,"title":409,"url":410},2487,"Visi, Misi dan Tujuan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fvisi-misi-dan-tujuan\u002F",{"id":412,"parent":404,"target":241,"content":413,"title":413,"url":414},2484,"Staf Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstaf-perpustakaan\u002F",{"id":416,"parent":404,"target":241,"content":417,"title":417,"url":418},2485,"Struktur Organisasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstruktur-organisasi-perpustakaan\u002F",{"id":420,"parent":404,"target":241,"content":421,"title":421,"url":422},2486,"Tata Tertib","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Ftata-tertib\u002F",{"id":424,"parent":404,"target":241,"content":425,"title":425,"url":426},3705,"Statistik","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstatistik\u002F",{"id":428,"parent":404,"target":241,"content":429,"title":429,"url":430},4990,"Standard Operating Procedure (SOP)","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstandard-operating-procedure-sop-2\u002F","profil"]