[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-gdrive000001442":3,"ssr-repo-divisions":68,"menu-footer-id":254,"menu-main-id":315},{"id":4,"title":5,"authors":6,"files":7,"advisors":52,"authors_detail":53,"advisors_detail":54,"publisher":55,"publish_place":56,"language":57,"type":58,"type_slug":59,"year":60,"department":61,"study_program":62,"keywords":63,"keywords_detail":64,"abstract":65,"abstract_html":66,"url":67},"repo-gdrive000001442","Pengaruh Kualitas",[],[8,12,15,18,21,25,28,31,34,37,40,43,46,49],{"chapter":9,"requires_login":10,"label":11,"available":10},"abstrak",false,"Abstrak",{"chapter":13,"requires_login":10,"label":14,"available":10},"pendahuluan","Pendahuluan",{"chapter":16,"requires_login":10,"label":17,"available":10},"bab1","Bab I",{"chapter":19,"requires_login":10,"label":20,"available":10},"bab2","Bab II",{"chapter":22,"requires_login":23,"label":24,"available":10},"bab3",true,"Bab III",{"chapter":26,"requires_login":23,"label":27,"available":10},"bab4","Bab IV",{"chapter":29,"requires_login":23,"label":30,"available":10},"bab5","Bab V",{"chapter":32,"requires_login":23,"label":33,"available":10},"bab6","Bab VI",{"chapter":35,"requires_login":23,"label":36,"available":10},"bab7","Bab VII",{"chapter":38,"requires_login":10,"label":39,"available":10},"daftar_pustaka","Daftar Pustaka",{"chapter":41,"requires_login":23,"label":42,"available":10},"lampiran","Lampiran",{"chapter":44,"requires_login":23,"label":45,"available":10},"jurnal","Jurnal",{"chapter":47,"requires_login":10,"label":48,"available":23},"open","Akses Terbuka",{"chapter":50,"requires_login":23,"label":51,"available":23},"full","Dokumen Lengkap",[],[],[],"Politeknik Negeri Malang","Malang","Indonesia","Laporan Akhir \u002F Tugas Akhir (D2\u002FD3)","laporan-akhir-tugas-akhir-d2d3",2016,"D-III ADMINISTRASI BISNIS",null,[],[],"(Puspita Sari, 2016, 61 Halaman)\n\nTingkat persaingan dalam dunia usaha semakin ketat, karena setiap perusahaan senantiasa berusaha untuk meningkatkan pangsa pasar dan meraih konsumen. Kualitas produk merupakan salah satu faktor yang menjadi pertimbangan konsumen sebelum membeli. Dengan kualitas produk yang bagus dan terpercaya menjadi alasan konsumen membeli kembali. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian Jilbab El Zatta di Tulungagung. Penelitian ini menggunakan penelitian kuantitatif dengan variabel kualitas produk dan keputusan pembelian. Penelitian ini menggunakan teknik pengumpulan data observasi, kuesioner dan teknik pengambilan sampel menggunakan simple random sampling dengan 82 responden. Untuk analisis data digunakan regresi linier sederhana. Hasil analisa regresi linier sederhana diketahuai bahwa t-hitung > t-tabel, yaitu 3,657 > 1,990; dengan r=0,378 yang bearti Ho ditolak dan Ha diterima bearti kualitas produk terdapat pengaruh signifikan terhadap keputusan pembelian. Koefisien determinasinya adalah 0,378=0,143. Hal ini berarti bahwa terdapat pengaruh kualitas produk terhadap keputusan pembelian sebesar 14,3% dan sisanya 85,7% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. Dari hasil penelitian ini dapat disimpulkan bahwa kualitas produk dapat untuk meningkatkan pembelian produk.","\u003Cp>(Puspita Sari, 2016, 61 Halaman)\u003C\u002Fp>\u003Cp>Tingkat persaingan dalam dunia usaha semakin ketat, karena setiap perusahaan senantiasa berusaha untuk meningkatkan pangsa pasar dan meraih konsumen. Kualitas produk merupakan salah satu faktor yang menjadi pertimbangan konsumen sebelum membeli. Dengan kualitas produk yang bagus dan terpercaya menjadi alasan konsumen membeli kembali. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian Jilbab El Zatta di Tulungagung. Penelitian ini menggunakan penelitian kuantitatif dengan variabel kualitas produk dan keputusan pembelian. Penelitian ini menggunakan teknik pengumpulan data observasi, kuesioner dan teknik pengambilan sampel menggunakan simple random sampling dengan 82 responden. Untuk analisis data digunakan regresi linier sederhana. Hasil analisa regresi linier sederhana diketahuai bahwa t-hitung > t-tabel, yaitu 3,657 > 1,990; dengan r=0,378 yang bearti Ho ditolak dan Ha diterima bearti kualitas produk terdapat pengaruh signifikan terhadap keputusan pembelian. Koefisien determinasinya adalah 0,378=0,143. Hal ini berarti bahwa terdapat pengaruh kualitas produk terhadap keputusan pembelian sebesar 14,3% dan sisanya 85,7% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. 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