[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"brand-image\",\"page\":1}":3,"menu-footer-id":160,"menu-main-id":222},{"rows":4,"meta":151},[5,16,23,30,37,44,51,58,65,72,80,87,94,101,108,115,122,129,137,144],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000003240","repo",null,"Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) Pada UMKM Messed Club di Blitar",[11],"Vincentius Dwika Arya Wijaya",2025,"Skripsi (D4)","Tingginya persaingan di pasar UMKM pakaian di Blitar mendorong banyaknya merek yang berusaha meningkatkan daya tariknya di mata pelanggan. Messed Club, sebagai salah satu merek pakaian lokal, perlu memiliki strategi pemasaran yang efektif untuk meningkatkan keputusan pembelian pelanggan. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003240&year=2025&title=pengaruh-brand-image-dan-social-media-marketing-terhadap-keputusan-pembelian-merek-pakaian-pada-umkm-messed-club-di-blitar",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000003239","Pengaruh Brand Image dan Brand Trust Terhadap Minat Beli The Originote (Studi Pada Universitas Negeri di Kota Malang)",[20],"Denada Nabila","Perkembangan produk perawatan kulit di Indonesia telah mengalami kemajuan pesat dalam beberapa tahun terakhir, seiring dengan meningkatnya kesadaran masyarakat akan pentingnya perawatan kulit. The Originote, sebagai salah satu merek yang menggunakan kandungan niacinamide, memberikan alternatif bagi…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003239&year=2025&title=pengaruh-brand-image-dan-brand-trust-terhadap-minat-beli-the-originote-studi-pada-universitas-negeri-di-kota-malang",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000003180","Pengaruh Green Marketing dan Brand Image Terhadap Purchase Intention Avoskin (Studi Pada Followers Instagram @Avoskinbeauty)",[27],"Adhila Febria Dwiriani","Saat ini pencemaran lingkungan menjadi isu penting dan menjadi tanggung jawab konsumen dan pelaku bisnis. Isu lingkungan khususnya sampah plastik mendorong konsumen dan pelaku bisnis untuk sadar lingkungan. Meningkatknya kesadaran konsumen terhadap isu lingkungan dilihat oleh para pelaku bisnis…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003180&year=2025&title=pengaruh-green-marketing-dan-brand-image-terhadap-purchase-intention-avoskin-studi-pada-followers-instagram-avoskinbeauty",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000003160","Pengaruh Brand Ambassador dan Brand Image Terhadap Purchase Intention Pada Azarine Cosmetic di Kota Malang",[34],"Ajeng Puspita Maharani","Persaingan industri kosmetik yang semakin ketat mendorong perusahaan untuk menerapkan strategi pemasaran yang inovatif, salah satunya dengan menggunakan Brand Ambassador dan membentuk Brand Image yang kuat. Azarine Cosmetic menjadi salah satu brand lokal yang sukses menerapkan strategi tersebut…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003160&year=2025&title=pengaruh-brand-ambassador-dan-brand-image-terhadap-purchase-intention-pada-azarine-cosmetic-di-kota-malang",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":42,"availability":8,"url":43},"repo-dspace000003152","Pengaruh Brand Image dan Service Quality Terhadap Customer Loyalty Pada UMKM Ayam Goreng Roker di Kota Malang",[41],"Anggita Al Fathina","Persaingan bisnis kuliner yang semakin ketat di Kota Malang menuntut pelaku usaha untuk tidak hanya mengandalkan kualitas produk tetapi juga membangun brand image yang kuat dan service quality yang baik untuk menciptakan customer loyalty. UMKM Ayam Goreng Roker yang telah berdiri sejak tahun 2006…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003152&year=2025&title=pengaruh-brand-image-dan-service-quality-terhadap-customer-loyalty-pada-umkm-ayam-goreng-roker-di-kota-malang",{"id":45,"source":7,"branch":8,"branch_name":8,"title":46,"authors":47,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":49,"availability":8,"url":50},"repo-dspace000003142","Pengaruh Brand Awareness dan Brand Image Terhadap Loyalitas Pelanggan Pada Batik Puspita di Kabupaten Pacitan",[48],"Indie Arkenza Verona","Industri fashion akan terus berkembang seiring berjalannya waktu. Salah satunya perkembangan industri fashion pada subsektor industri batik. Kabupaten Pacitan merupakan salah satu kabupaten penghasil batik dengan ciri khasnya yang halus. Di tengah persaingan yang ketat, Batik Puspita memperkuat…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003142&year=2025&title=pengaruh-brand-awareness-dan-brand-image-terhadap-loyalitas-pelanggan-pada-batik-puspita-di-kabupaten-pacitan",{"id":52,"source":7,"branch":8,"branch_name":8,"title":53,"authors":54,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":56,"availability":8,"url":57},"repo-dspace000003135","Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Kosmetik Wardah",[55],"Nisrina Alifia Dini Maura Caprica","Pada era globalisasi saat ini, pertumbuhan industri kosmetik lokal berkembang pesat, menyebabkan persaingan diantara industri kosmetik di indonesia, Dalam menghadapi persaingan ini, kosmetik Wardah mengandalkan brand image dan social media marketing untuk membangun keputusan pembelian. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003135&year=2025&title=pengaruh-brand-image-dan-social-media-marketing-terhadap-keputusan-pembelian-kosmetik-wardah",{"id":59,"source":7,"branch":8,"branch_name":8,"title":60,"authors":61,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":63,"availability":8,"url":64},"repo-dspace000003056","Pengaruh NCT Dream sebagai Brand Ambassador dan Brand Image terhadap Impulsive Buying Snack Tostos pada Nctzen Kota Malang",[62],"Fitriah Khamidatul Khasanah","Industri makanan ringan di Indonesia berkembang pesat seiring perubahan perilaku perilaku konsumen dan kemajuan teknologi digital. Snack TosTos dari PT Dua Kelinci awalnya belum masuk tiga besar Top Brand kategori snack jagung. Untuk meningkatkan daya saing, perusahaan berkolaborasi dengan NCT…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003056&year=2025&title=pengaruh-nct-dream-sebagai-brand-ambassador-dan-brand-image-terhadap-impulsive-buying-snack-tostos-pada-nctzen-kota-malang",{"id":66,"source":7,"branch":8,"branch_name":8,"title":67,"authors":68,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":70,"availability":8,"url":71},"repo-dspace000003052","Pembuatan Website Penjualan Menggunakan CMS Wordpress dengan UI\u002FUX untuk Meningkatkan Brand Image di Meet Indonesia Kabupaten Tulungagung",[69],"Muh. Alfin Nur Rokhim","Meet Indonesia merupakan usaha yang bergerak dibidang penyedia alat olahraga yaitu menjual sarung tangan kiper. Usaha ini berfokus secara eksklusif pada produksi sarung tangan kiper berkualitas tinggi. Meet Indonesia memasarkan produknya melalui social media instagram dan juga tiktok, selain social…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003052&year=2025&title=pembuatan-website-penjualan-menggunakan-cms-wordpress-dengan-ui-ux-untuk-meningkatkan-brand-image-di-meet-indonesia-kabupaten-tulungagung",{"id":73,"source":7,"branch":8,"branch_name":8,"title":74,"authors":75,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":78,"availability":8,"url":79},"repo-dspace000004879","Pengaruh Label Halal, Halal Awareness, Celebrity Endorser, dan Brand Image terhadap Intensi Pembelian Produk UMKM (Studi pada Gen Z Muslim di Kota Malang)",[76],"Vadhini Nazra Rizqika Putri",2024,"Tujuan dari penelitian ini adalah menganalisis pengaruh dari label halal, halal awareness, celebrity endorser, dan brand image terhadap intensi pembelian produk makanan dan minuman UMKM di kota Malang. Penelitian ini menggunakan pendekatan kuantitatif dan deskriptif serta bersifat asosiatif. Jumlah…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000004879&year=2024&title=pengaruh-label-halal-halal-awareness-celebrity-endorser-dan-brand-image-terhadap-intensi-pembelian-produk-umkm-studi-pada-gen-z-muslim-di-kota-malang",{"id":81,"source":7,"branch":8,"branch_name":8,"title":82,"authors":83,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":85,"availability":8,"url":86},"repo-dspace000003222","Pengaruh Brand Image Dan Promosi Media Digital Terhadap Minat Sewa Di Malang Creative Center",[84],"Laila Nur Azzizzah","Perkembangan teknologi informasi telah mengubah cara kita berkomunikasi, berbisnis, dan bahkan mencari informasi. maka dari itu diperlukan brand image yang baik bagi suatu perusahaan ataupun lembaga sehingga menjadi perusahaan atau lembaga tersebut dapat di percaya oleh masyarakat. Tujuan dalam…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003222&year=2024&title=pengaruh-brand-image-dan-promosi-media-digital-terhadap-minat-sewa-di-malang-creative-center",{"id":88,"source":7,"branch":8,"branch_name":8,"title":89,"authors":90,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":92,"availability":8,"url":93},"repo-dspace000003110","The Influence Of Brand Image, Promotion, Product Quality, And Price On The Consumer’s Buying Decision Of Aeon Sushi Product On Klang Valley Area",[91],"Sabina Maharani Sumbai","Aeon Sushi is one of the most popular sushi brands in the world. It is known to have a strong brand image, which is a key factor influencing consumers' purchasing decisions. This study aims to explore the influence of product quality, promotion, and brand image on purchasing decisions among…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003110&year=2024&title=the-influence-of-brand-image-promotion-product-quality-and-price-on-the-consumers-buying-decision-of-aeon-sushi-product-on-klang-valley-area",{"id":95,"source":7,"branch":8,"branch_name":8,"title":96,"authors":97,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":99,"availability":8,"url":100},"repo-dspace000003108","Pengaruh Brand Ambassador Dan Brand Image Terhadap Impulsive Buying Pada Produk Oreo X Blackpink Studi Kasus Padamahasiswapoliteknik Negeri Malang",[98],"Joy Gabriel Elaine Sambo","Penelitian ini dilatarbelakangi oleh fenomena meningkatnya impulsive buying terhadap produk Oreo yang menggunakan brand ambassador populer, yaitu Blackpink. Tujuan penelitian adalah untuk mengetahui pengaruh brand ambassador dan brand image terhadap impulsive buying pada mahasiswa Politeknik Negeri…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003108&year=2024&title=pengaruh-brand-ambassador-dan-brand-image-terhadap-impulsive-buying-pada-produk-oreo-x-blackpink-studi-kasus-padamahasiswapoliteknik-negeri-malang",{"id":102,"source":7,"branch":8,"branch_name":8,"title":103,"authors":104,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":106,"availability":8,"url":107},"repo-dspace000003084","Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Pada Umkm Boltapiet Kota Malang",[105],"Alvin Cindy Audria","Kualitas produk dan citra merek memainkan peran sentral dalam strategi pemasaran suatu perusahaan. Kondisi persaingan pasar yang semakin ketat mendorong UMKM Boltapiet untuk terus memperkuat citra merek dan kualitas produk yang ditawarkannya agar dapat meraih posisi tertinggi dibenak konsumen…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003084&year=2024&title=pengaruh-kualitas-produk-dan-brand-image-terhadap-keputusan-pembelian-pada-umkm-boltapiet-kota-malang",{"id":109,"source":7,"branch":8,"branch_name":8,"title":110,"authors":111,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":113,"availability":8,"url":114},"repo-dspace000003077","Pengaruh Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Konsumen Mie Gacoan Ciliwung Di Malang)",[112],"Bunga Amanda Juniarwati","Keputusan pembelian konsumen sangat mempengaruhi keberlanjutan perusahaan sehingga perusahaan harus tetap mempertahankan brand image yang baik dan meningkatkan faktor word of mouth di lingkungan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth dan brand image terhadap…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003077&year=2024&title=pengaruh-word-of-mouth-dan-brand-image-terhadap-keputusan-pembelian-mie-gacoan-studi-pada-konsumen-mie-gacoan-ciliwung-di-malang",{"id":116,"source":7,"branch":8,"branch_name":8,"title":117,"authors":118,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":120,"availability":8,"url":121},"repo-dspace000003075","Pengaruh Experiential Marketing Dan Brand Image Terhadap Customer Satisfaction Pada Toko Aster Kosmetik Kota Malang",[119],"Isna Binti Kholifah","Peningkatan jumlah toko kosmetik di Malang menyebabkan persaingan yang ketat, dan membuat perusahaan harus terus mengembangkan strateginya. Oleh karena itu, perusahaan dipacu untuk dapat meningkatkan Experiential Marketing dan Brand Image kepada pelanggan. Penelitian ini bertujuan untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003075&year=2024&title=pengaruh-experiential-marketing-dan-brand-image-terhadap-customer-satisfaction-pada-toko-aster-kosmetik-kota-malang",{"id":123,"source":7,"branch":8,"branch_name":8,"title":124,"authors":125,"publisher":8,"year":77,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":127,"availability":8,"url":128},"repo-dspace000003069","Pengaruh Kualitas Produk Dan Brand Image Terhadap Kepuasan Konsumen Sepatu Basket Nike Di Kota Malang",[126],"Endyarta Abdul Aziiz Al Fatah","Globalisasi dan meningkatnya persaingan menyebabkan perusahaanperusahaan saling bersaing untuk mendapatkan perhatian dari konsumen, sehingga perusahaan dituntut bersikap inovatif dan kreatif dalam menanggapi berbagai perubahan pada lingkungan yang bersifat dinamis. Tujuan utama penelitian ini…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003069&year=2024&title=pengaruh-kualitas-produk-dan-brand-image-terhadap-kepuasan-konsumen-sepatu-basket-nike-di-kota-malang",{"id":130,"source":7,"branch":8,"branch_name":8,"title":131,"authors":132,"publisher":8,"year":134,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":135,"availability":8,"url":136},"repo-dspace000001677","Pengaruh Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepatu Ventela (Studi Pada Mahasiswa Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang Tahun Akademik 2022\u002F2023)",[133],"Sitarestu Sanjiwani",2023,"Sepatu ventela merupakan brand lokal yang tidak kalah dengan merek luar negeri. Melalui kualitas produk yang dihasilkan dan keberhasilan dalam upaya membangun Brand Image melakukan kolaborasi dengan orang ternama membuat sepatu merek Ventela banyak digemari. Penelitian ini bertujuan untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001677&year=2023&title=pengaruh-kualitas-produk-dan-brand-image-terhadap-keputusan-pembelian-sepatu-ventela-studi-pada-mahasiswa-program-studi-d4-manajemen-pemasaran-politeknik-negeri-malang-tahun-akademik-2022-2023",{"id":138,"source":7,"branch":8,"branch_name":8,"title":139,"authors":140,"publisher":8,"year":134,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":142,"availability":8,"url":143},"repo-dspace000001674","Pengaruh Electronic Word Of Mouth Di Instagram Dan Brand Image Terhadap Minat Beli Produk Somethinc (Survei Pada Followers Instagram @Somethincofficial)",[141],"Nanda Argyanti Nabilah","Meningkatnya popularitas media sosial seperti Instagram membuat bentuk komunikasi pemasaran word of mouth berubah menjadi electronic word of mouth. Hal ini membuat para pelaku bisnis memanfaatkan media sosial Instagram untuk membangun brand image yang baik, maka Somethic membangun komunikasi…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001674&year=2023&title=pengaruh-electronic-word-of-mouth-di-instagram-dan-brand-image-terhadap-minat-beli-produk-somethinc-survei-pada-followers-instagram-somethincofficial",{"id":145,"source":7,"branch":8,"branch_name":8,"title":146,"authors":147,"publisher":8,"year":134,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":149,"availability":8,"url":150},"repo-dspace000001668","Pengaruh Brand Image Dan Gaya Hidup Terhadap Loyalitas Pelanggan Produk Skincare Trueve",[148],"Wahyu Putri Kumala Sari","Brand Image dan gaya hidup pelanggan dapat mempengaruhi loyalitas pelanggan terhadap produk yang ditawarkan oleh perusahaan. Banyak perusahaan yang mengembangkan Brand Image serta memperhatikan gaya hidup pelanggan untuk menjadikan pelanggan loyal salah satunya produk skincare Trueve. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001668&year=2023&title=pengaruh-brand-image-dan-gaya-hidup-terhadap-loyalitas-pelanggan-produk-skincare-trueve",{"page":152,"per_page":153,"total":154,"last_page":155,"filter":156,"label":159},1,20,94,5,{"subject":157},{"slug":158,"name":159},"brand-image","BRAND IMAGE",[161,184,201],[162,168,172,176,180],{"id":163,"parent":164,"target":165,"content":166,"title":166,"url":167},2500,"0","","Polinema 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