[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"digital-marketing\",\"page\":1}":3,"menu-footer-id":160,"menu-main-id":222},{"rows":4,"meta":151},[5,16,23,30,37,44,51,58,65,72,79,86,94,101,108,115,122,130,137,144],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000006329","repo",null,"Pengembangan Digital Marketing untuk Optimalisasi Konten Media Sosial menggunakan Marketing Funnel",[11],"Echa Aprilya Achmadiah Putri",2025,"Skripsi (D4)","Media sosial telah menjadi alat penting dalam strategi pemasaran digital, terutama bagi pelaku usaha kecil. Namun, masih banyak usaha kecil yang belum mengoptimalkan konten mereka secara strategis, khususnya pada platform seperti TikTok. Penelitian ini bertujuan untuk mengembangkan strategi digital…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000006329&year=2025&title=pengembangan-digital-marketing-untuk-optimalisasi-konten-media-sosial-menggunakan-marketing-funnel",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000005647","Developing A Bilingual Website with Links to Marketplace for Deshin Handmade MSME",[20],"Aldina Nikita Dewi","Deshin Handmade is a Micro, Small, and Medium Enterprise (MSME) operating in the craft sector. The business focuses on handmade bags made from unique materials such as cork fabric. Throughout its operations, Deshin Handmade has encountered challenges in conveying brand information to customers…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000005647&year=2025&title=developing-a-bilingual-website-with-links-to-marketplace-for-deshin-handmade-msme",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000005634","Developing a Bilingual Website for The Soemo Hills in Pacet Mojokerto Regency",[27],"Agil Fathiha Aulia Rahmi","The tourism industry in Indonesia is growing rapidly, attracting many local and foreign tourists to visit Indonesia. This is certainly a positive development, but it must be accompanied by the growth of the service industry in Indonesia, such as hotels, resorts, homestays, villas, and others. The…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000005634&year=2025&title=developing-a-bilingual-website-for-the-soemo-hills-in-pacet-mojokerto-regency",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000005632","Developing a Bilingual Website for KIN Topeng Malangan Micro Small Medium Enterprises",[34],"Alkindi Mushtofid Ridwan","KIN Topeng Malangan is one of MSMEs that produces and sells Malangan mask souvenirs made of fiberglass and other fiberglass souvenirs in Malang. KIN Topeng Malangan is a place to preserve cultural heritage in the city of Malang. Since KIN Topeng Malangan does not yet have a website, this research…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000005632&year=2025&title=developing-a-bilingual-website-for-kin-topeng-malangan-micro-small-medium-enterprises",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":42,"availability":8,"url":43},"repo-dspace000005139","Analisis Efektivitas Penerapan Financial Technology dan Digital Marketing Terhadap Keputusan Pembelian Konsumen pada Awor Coffee Kediri",[41],"Cahya Desta Fitranera","Penelitian ini bertujuan untuk menganalisis penerapan financial technology pengaruhnya terhadap keputusan pembelian di Awor Coffee Kediri, dan mengetahui penggunaan digital marketing berpengaruh terhadap keputusan pembelian di Awor Coffee Kediri untuk mencapai target bisnis, serta untuk mengetahui…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000005139&year=2025&title=analisis-efektivitas-penerapan-financial-technology-dan-digital-marketing-terhadap-keputusan-pembelian-konsumen-pada-awor-coffee-kediri",{"id":45,"source":7,"branch":8,"branch_name":8,"title":46,"authors":47,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":49,"availability":8,"url":50},"repo-dspace000005054","Pengembangan Strategi Digital Marketing dan Budgeting Biaya pada CV Pendekar Pendidikan Digital (Sidigs)",[48],"Clarisa Febi Veronica","Penelitian ini bertujuan untuk mengembangkan strategi digital marketing melalui analisis SWOT, mengukur efektivitas biaya menggunakan indikator CPO, ROI, dan ROAS, serta menyusun proyeksi anggaran digital marketing untuk tahun berikutnya. 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This study looks at how social media marketing and online customer reviews affect the performance of SMEs in Malang…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003272&year=2025&title=the-impact-of-social-media-marketing-and-online-customer-reviews-on-the-perfomance-of-small-and-medium-enterprises-in-malang-city",{"id":59,"source":7,"branch":8,"branch_name":8,"title":60,"authors":61,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":63,"availability":8,"url":64},"repo-dspace000003264","Pembuatan Media Iklan Berbasis Website Company Profile (Profil Perusahaan) Menggunakan CMS Wordpress Pada Agro Group di Kota Malang",[62],"Thania Maharani Maysuri","Agro Group merupakan perusahaan yang bergerak di bidang produksi air minum dalam kemasan (AMDK) yang berpusat di Kota Malang dan selama ini hanya memanfaatkan media sosial sebagai media promosi. 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This research aims to analyze the influence of Influencer credibility and electronic word of mouth on purchase intention of…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003191&year=2025&title=the-influence-of-influencer-credibility-and-electronic-word-of-mouth-on-purchase-intention-of-grace-and-glow-product-among-students-in-malang-city",{"id":73,"source":7,"branch":8,"branch_name":8,"title":74,"authors":75,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":77,"availability":8,"url":78},"repo-dspace000003143","Pengaruh Digital Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Pada Kedai Frisfrez di Singosari Kabupaten Malang",[76],"Frisca Adinda Khairunnisa","Digital marketing dan influencer marketing menjadi pendekatan yang banyak digunakan oleh pelaku usaha di era digital saat ini untuk mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh secara parsial dan simultan digital marketing dan influencer marketing terhadap…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003143&year=2025&title=pengaruh-digital-marketing-dan-influencer-marketing-terhadap-keputusan-pembelian-pada-kedai-frisfrez-di-singosari-kabupaten-malang",{"id":80,"source":7,"branch":8,"branch_name":8,"title":81,"authors":82,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":84,"availability":8,"url":85},"repo-dspace000003076","Pengaruh Kualitas Pelayanan dan Digital Marketing Terhadap Kepuasan Pelanggan dalam Penggunaan Jasa Ekspedisi di PT. Pos Indonesia (Persero) Kota Malang",[83],"Wildan Habibie Abdullah","Penelitian ini mengkaji dampak kualitas layanan dan pemasaran digital terhadap kepuasan pelanggan dalam sektor jasa ekspedisi, dengan fokus pada PT. Pos Indonesia (Persero) KCU Kota Malang. Dalam industri logistik yang sangat kompetitif, kepuasan pelanggan merupakan indikator keberhasilan yang…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003076&year=2025&title=pengaruh-kualitas-pelayanan-dan-digital-marketing-terhadap-kepuasan-pelanggan-dalam-penggunaan-jasa-ekspedisi-di-pt-pos-indonesia-persero-kota-malang",{"id":87,"source":7,"branch":8,"branch_name":8,"title":88,"authors":89,"publisher":8,"year":91,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":92,"availability":8,"url":93},"repo-dspace000004598","Analisis Optimasi Digital Marketing Menggunakan SEO dan Google Adsense",[90],"Aria Putra Pamungkas",2024,"Penelitian ini dilakukan sebagai respons terhadap tantangan promosi yang dihadapi PT. Tanur Muthmainnah Sumenep, di mana promosi langsung kurang efisien dan membutuhkan banyak waktu serta tenaga. Dalam era digital, kehadiran online sangat penting sehingga diperlukan strategi pemasaran digital yang…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000004598&year=2024&title=analisis-optimasi-digital-marketing-menggunakan-seo-dan-google-adsense",{"id":95,"source":7,"branch":8,"branch_name":8,"title":96,"authors":97,"publisher":8,"year":91,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":99,"availability":8,"url":100},"repo-dspace000004412","Developing a Bilingual Website As a Promotional Platform Connected To an Online Marketplace for UD Bambu Indah Craft Trenggalek",[98],"Diyah Ayu Setyowati","A website is an important tool that can be utilised by businesses and individuals for various purposes, one of which is to conduct promotional activities. However, not all businesses have representatives to carry out these activities. Based on preliminary studies conducted by the researcher through…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000004412&year=2024&title=developing-a-bilingual-website-as-a-promotional-platform-connected-to-an-online-marketplace-for-ud-bambu-indah-craft-trenggalek",{"id":102,"source":7,"branch":8,"branch_name":8,"title":103,"authors":104,"publisher":8,"year":91,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":106,"availability":8,"url":107},"repo-dspace000004293","Developing Promotional Media for Juragan Kantong via Instagram and TikTok",[105],"Liviana Intan Cahyani","Promotion is a key strategy in marketing activities to enhance brand awareness and product sales. Juragan Kantong is a company that provides various types of packaging for industrial needs and SMEs. As a new brand, Juragan Kantong requires intensive promotional activities. The researcher conducted…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000004293&year=2024&title=developing-promotional-media-for-juragan-kantong-via-instagram-and-tiktok",{"id":109,"source":7,"branch":8,"branch_name":8,"title":110,"authors":111,"publisher":8,"year":91,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":113,"availability":8,"url":114},"repo-dspace000004278","Developing a Bilingual Website for Kampung Wisata Tenun Ikat Bandar Kidul as Linked to Marketplace",[112],"Brilliant Adam","A website is one type of digital marketing widely used to support delivering information to audiences that can be accessed anytime and anywhere. To support the expansion target to the global market, marketing is essential so that tenun ikat produced by the Kampung Wisata Tenun Ikat Bandar Kidul can…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000004278&year=2024&title=developing-a-bilingual-website-for-kampung-wisata-tenun-ikat-bandar-kidul-as-linked-to-marketplace",{"id":116,"source":7,"branch":8,"branch_name":8,"title":117,"authors":118,"publisher":8,"year":91,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":120,"availability":8,"url":121},"repo-dspace000003128","Strategi Digital Marketing Pada Usaha Peyek Cantik Di Kota Probolinggo",[119],"Dea Sylvia Arvinda Poetri","Terjadinya penurunan omset penjualan Peyek Cantik di Kota Probolinggo dalam beberapa bulan terakhir ini dikarenakan persaingan pasar yang semakin ketat. Usaha Peyek Cantik di Kota Probolinggo perlu menggunakan digital marketing karena itu merupakan cara yang efektif untuk meningkatkan kehadiran…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003128&year=2024&title=strategi-digital-marketing-pada-usaha-peyek-cantik-di-kota-probolinggo",{"id":123,"source":7,"branch":8,"branch_name":8,"title":124,"authors":125,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":128,"availability":8,"url":129},"repo-dspace000001633","Pengaruh Digital Marketing Dan Kepercayaan Terhadap Keputusan Pembelian Melalui Jasa Shopee Pada Masyarakat Di Desa Rawan, Kecamatan Krejengan, Kabupaten Probolinggo",[126],"Rifan Antonio Pradana",2023,"Shopee merupakan salah satu e-commerce yang melayani jual beli interaktif antara penjual dan pembeli secara online dalam bentuk aplikasi mobile. Saat ini konsumen sangat mudah untuk mencari informasi mengenai produk yang diinginkan melalui dunia digital. Dengan digital marketing, Shopee mampu…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001633&year=2023&title=pengaruh-digital-marketing-dan-kepercayaan-terhadap-keputusan-pembelian-melalui-jasa-shopee-pada-masyarakat-di-desa-rawan-kecamatan-krejengan-kabupaten-probolinggo",{"id":131,"source":7,"branch":8,"branch_name":8,"title":132,"authors":133,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":135,"availability":8,"url":136},"repo-dspace000001611","Pengaruh Pengaruh Digital Marketing Dan Keragaman Produk Terhadap Keputusan Pembelian Di Umkm Ayam Tepi Sawah Kraksaan Kab. Probolinggo, Harga, Dan Product Knowledge Terhadap Keputusan Pembelian (Studi Pada Konsumen Produk Herbalife Di Bless Fit Club Jombang)",[134],"Alfianita Fauzia","Adanya persaingan bisnis yang semakin ketat antar perusahaan menjadi tantangan perusahaan dimana perusahaan dituntut untuk mempunyai keunggulan baik dalam teknologi,produk,maupun SDM. Untuk menarik minat konsumen dalam melakukan suatu keputusan pembelian, perusahaan diharapkan mampu mengembangkan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001611&year=2023&title=pengaruh-pengaruh-digital-marketing-dan-keragaman-produk-terhadap-keputusan-pembelian-di-umkm-ayam-tepi-sawah-kraksaan-kab-probolinggo-harga-dan-product-knowledge-terhadap-keputusan-pembelian-studi-pada-konsumen-produk-herbalife-di-bless-fi",{"id":138,"source":7,"branch":8,"branch_name":8,"title":139,"authors":140,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":142,"availability":8,"url":143},"repo-dspace000001586","Pengaruh Inovasi Produk Dan Digital Marketing Terhadap Keputusan Pembelian Di UMKM Burahayu Kota Malang",[141],"Syafira Febrianti Ayu Tj","Arus globalisasi dan banyaknya persaingan mengharuskan UMKM melakukan peningkatkan inovasi, pengembangan teknologi dan perluasan pemasaran. Berdasarkan pengamatan, UMKM Burahayu Kota Malang telah melakukan inovasi produk dan menawarkan produknya melalui digital marketing, namun penjualannya masih…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001586&year=2023&title=pengaruh-inovasi-produk-dan-digital-marketing-terhadap-keputusan-pembelian-di-umkm-burahayu-kota-malang",{"id":145,"source":7,"branch":8,"branch_name":8,"title":146,"authors":147,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":149,"availability":8,"url":150},"repo-dspace000001579","Pengaruh Key Opinion Leader (Kol) Dan Digital Marketing Terhadap Keputusan Pembelian Skincare N’Pure",[148],"Hina Lia Theresya","Pada periode januari 2021 - juli 2022 BPOM RI mencatat industri kosmetika\u002Fperawatan kulit mengalami kenaikan jumlah perusahaan yang berdampak pada persaingan bisnis perawatan kulit semakin kompetitif, penggunaan key opinion leader (KOL) kian marak untuk mempromosikan brand-nya melalui platform…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001579&year=2023&title=pengaruh-key-opinion-leader-kol-dan-digital-marketing-terhadap-keputusan-pembelian-skincare-npure",{"page":152,"per_page":153,"total":154,"last_page":155,"filter":156,"label":159},1,20,23,2,{"subject":157},{"slug":158,"name":159},"digital-marketing","Digital Marketing",[161,184,201],[162,168,172,176,180],{"id":163,"parent":164,"target":165,"content":166,"title":166,"url":167},2500,"0","","Polinema 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