[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"impulse-buying\",\"page\":1}":3,"menu-footer-id":139,"menu-main-id":201},{"rows":4,"meta":131},[5,16,23,30,37,44,52,59,66,73,80,88,95,101,108,116,123],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000003262","repo",null,"Pengaruh Price Discount dan Display Terhadap Impulse Buying Konsumen Matahari Department Store Tunjungan Plaza Surabaya",[11],"Amelia Putri Kristanti",2025,"Skripsi (D4)","Promosi penjualan merupakan strategi yang mampu mendorong konsumen untuk melakukan pembelian secara tidak terencana atau impulse buying. Salah satu bentuk promosi yang sering digunakan adalah price discount dan display. Penelitian ini bertujuan untuk menganalisis pengaruh price discount dan display…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003262&year=2025&title=pengaruh-price-discount-dan-display-terhadap-impulse-buying-konsumen-matahari-department-store-tunjungan-plaza-surabaya",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000003230","Pengaruh Online Customer Review dan Viral Marketing Terhadap Impulse Buying Pada Produk Facetology di Beautyby.Dsy Sidoarjo",[20],"Putri Ayu Wanda","Berkembangnya industri kecantikan mendorong perusahaan untuk memanfaatkan teknologi digital seperti media sosial untuk memasarkan produknya. Facetology, salah satu brand skincare lokal, memanfaatkan online customer review untuk meningkatkan kepercayaan konsumen dan viral marketing untuk menarik…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003230&year=2025&title=pengaruh-online-customer-review-dan-viral-marketing-terhadap-impulse-buying-pada-produk-facetology-di-beautyby-dsy-sidoarjo",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000003213","Pengaruh Live Streaming dan Content Marketing Pada Platform Tiktok Terhadap Impulse Buying Pada Brand Elzatta",[27],"Aliffatur Akbar Shodiq","Perkembangan teknologi digital telah mengubah pola konsumsi masyarakat, termasuk meningkatnya tren impulse buying melalui media sosial seperti TikTok. Salah satu strategi yang digunakan adalah live streaming dan content marketing. Brand lokal Elzatta telah memanfaatkan strategi ini melalui TikTok…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003213&year=2025&title=pengaruh-live-streaming-dan-content-marketing-pada-platform-tiktok-terhadap-impulse-buying-pada-brand-elzatta",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000003183","The Influence of Product Display and Shopping Lifestyle on Impulse Buying at The Oh!Some Store in Malang City",[34],"Yumna Tsabitah Ayu Nastiti","The fashion and lifestyle retail industry in Malang City is growing rapidly, leading to intense competition among businesses. To remain competitive, companies must develop effective strategies to attract and retain customers. Attractive product displays and an understanding of shopping lifestyles…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003183&year=2025&title=the-influence-of-product-display-and-shopping-lifestyle-on-impulse-buying-at-the-oh-some-store-in-malang-city",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":42,"availability":8,"url":43},"repo-dspace000003053","Pengaruh Shopping Lifestyle dan Price Discount Terhadap Perilaku Impulse Buying Pada Konsumen Ghealsy Malang",[41],"Amalia Fatika Sari","Industri kreatif Indonesia terus memperkuat perannya sebagai salah satu pilar utama dalam sektor ekonomi kreatif yang sangat menjanjikan di tingkat nasional salah satunya yaitu fashion yang terus mengalami perkembangan yang pesat dan sangat kompetitif. 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Strategi sales promotion dan shopping lifestyle dapat meningkatkan impulse buying konsumen…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003129&year=2024&title=pengaruh-sales-promotion-dan-shopping-lifestyle-terhadap-impulse-buying-konsumen-pada-marketplace-lazada-di-kota-malang",{"id":60,"source":7,"branch":8,"branch_name":8,"title":61,"authors":62,"publisher":8,"year":49,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":64,"availability":8,"url":65},"repo-dspace000003101","Pengaruh Store Atmosphere Dan Lifestyle Terhadap Impulse Buying Di Miniso Mall Olympic Garden Kota Malang (Studi Pada Mahasiswa Program Studi D-IV Manajemen Pemasaran Politeknik Negeri Malang)",[63],"Wineke Ardhila Syahputri","Perilaku impulse buying didefiniskan sebagai pembelian yang tidak direncanakan yang dilakukan secara spontan diikuti konflik fikiran dan dorongan emosional. Fenomena impulse buying dapat menjadi kesempatan bagi peritel untuk meningkatkan omzet penjualan sekaligus menjadi suatu tantangan untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003101&year=2024&title=pengaruh-store-atmosphere-dan-lifestyle-terhadap-impulse-buying-di-miniso-mall-olympic-garden-kota-malang-studi-pada-mahasiswa-program-studi-d-iv-manajemen-pemasaran-politeknik-negeri-malang",{"id":67,"source":7,"branch":8,"branch_name":8,"title":68,"authors":69,"publisher":8,"year":49,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":71,"availability":8,"url":72},"repo-dspace000003083","Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Price Discount Terhadap Impulse Buying Pada Deliwafa Store Kota Malang (Studi Pada Mahasiswi Jurusan Administrasi Niaga Politeknik Negeri Malang)",[70],"Fitri Dwi Puspitasari","Ketertarikan pada produk fashion (fashion involvement) mendorong individu untuk berbelanja agar tetap mengikuti tren pakaian terkini, yang akibatnya membentuk gaya hidup berbelanja (shopping lifestyle) yang melekat pada tiap individu sehingga menyebabkan terjadinya pembelian impulsif. Produk yang…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003083&year=2024&title=pengaruh-shopping-lifestyle-fashion-involvement-dan-price-discount-terhadap-impulse-buying-pada-deliwafa-store-kota-malang-studi-pada-mahasiswi-jurusan-administrasi-niaga-politeknik-negeri-malang",{"id":74,"source":7,"branch":8,"branch_name":8,"title":75,"authors":76,"publisher":8,"year":49,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":78,"availability":8,"url":79},"repo-dspace000003072","Pengaruh Price Discount Dan Shopping Lifestyle Terhadap Impulse Buying Konsumen Hypermart Malang Town Square Kota Malang",[77],"Isnaini Lailil Badriyah","Price discount dapat meningkatkan nilai dari suatu pembelian produk secara impulse buying konsumen. Selain price discount, perusahaan juga perlu mempertimbangkan hal yang dapat menjadi perhatian konsumen dalam kebiasaan shopping lifestyle yakni dengan memperhatikan kualitas produk yang dijual, baik…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003072&year=2024&title=pengaruh-price-discount-dan-shopping-lifestyle-terhadap-impulse-buying-konsumen-hypermart-malang-town-square-kota-malang",{"id":81,"source":7,"branch":8,"branch_name":8,"title":82,"authors":83,"publisher":8,"year":85,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":86,"availability":8,"url":87},"repo-dspace000001598","Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying Pada Pengguna Shopee Kategori Shopeefood (Studi Pada Mahasiswa Di Kota Malang)",[84],"Amelia Rahmawati",2023,"Price discount dan bonus pack merupakan strategi promosi yang digunakan perusahaan untuk meningkatkan penjualan, selain itu untuk menimbulkan rasa emosional pelanggan agar terciptanya impulsive buying. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh price discount dan bonus pack…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001598&year=2023&title=pengaruh-price-discount-dan-bonus-pack-terhadap-impulse-buying-pada-pengguna-shopee-kategori-shopeefood-studi-pada-mahasiswa-di-kota-malang",{"id":89,"source":7,"branch":8,"branch_name":8,"title":90,"authors":91,"publisher":8,"year":85,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":93,"availability":8,"url":94},"repo-dspace000001545","Pengaruh Shopping Lifestyle Dan Positive Emotions Terhadap Impulse Buying Konsumen E-Commerce Shopee Pada Mahasiswa D-Iv Manajemen Pemasaran Politeknik Negeri Malang",[92],"Muhammad Reza Ikhwandrie Wijaya","Shopee merupakan e-commerce yang melayani jual beli interaktif antara penjual dan pembeli secara online dalam bentuk aplikasi mobile. Shopee hadir untuk mempermudah konsumen melakukan kegiatan jual beli atau berbelanja tanpa harus mengeluarkan banyak waktu dan bisa berbelanja secara efisien…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001545&year=2023&title=pengaruh-shopping-lifestyle-dan-positive-emotions-terhadap-impulse-buying-konsumen-e-commerce-shopee-pada-mahasiswa-d-iv-manajemen-pemasaran-politeknik-negeri-malang",{"id":96,"source":7,"branch":8,"branch_name":8,"title":97,"authors":98,"publisher":8,"year":85,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":8,"availability":8,"url":100},"repo-dspace000001539","The Influence Of Price Discount And Digital Marketing On Impulse Buying Behavior At Fatto A Mano Malang City",[99],"Aviva Resinda Putri","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001539&year=2023&title=the-influence-of-price-discount-and-digital-marketing-on-impulse-buying-behavior-at-fatto-a-mano-malang-city",{"id":102,"source":7,"branch":8,"branch_name":8,"title":103,"authors":104,"publisher":8,"year":85,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":106,"availability":8,"url":107},"repo-dspace000001481","Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Di Shopee (Studi Pada Mahasiswa Jurusan Administrasi Niaga Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang)",[105],"Shindi Ainur Riza","Berbelanja merupakan kegiatan sehari-hari yang berfungsi untuk melengkapi kebutuhan, dalam berbelanja terdapat kebiasaan-kebiasaan yang diterapkan, yaitu Hedonic Shopping Motivation dan Shopping Lifestyle yang memiliki peran dalam Impulse Buying, sehingga konsumen merasa senang dan puas…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001481&year=2023&title=pengaruh-hedonic-shopping-motivation-dan-shopping-lifestyle-terhadap-impulse-buying-di-shopee-studi-pada-mahasiswa-jurusan-administrasi-niaga-program-studi-d4-manajemen-pemasaran-politeknik-negeri-malang",{"id":109,"source":7,"branch":8,"branch_name":8,"title":110,"authors":111,"publisher":8,"year":113,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":114,"availability":8,"url":115},"repo-dspace000001050","Pengaruh Hedonic Shopping Motivation Dan Price Discount Terhadap Impulse Buying Pengguna Marketplace Shopee (Survei Pada Mahasiswa Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang)",[112],"Elinda Vita Sari",2022,"Beberapa tahun terakhir popularitas online shopping telah meningkat. Kemunculan Shopee yang memberikan penawaran menarik serta didukung gaya hidup masyarakat hedonisme yang terbiasa berbelanja untuk membeli barang yang diimpikan bukan yang dibutuhkan dapat memicu fenomena Impulse Buying. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001050&year=2022&title=pengaruh-hedonic-shopping-motivation-dan-price-discount-terhadap-impulse-buying-pengguna-marketplace-shopee-survei-pada-mahasiswa-program-studi-d4-manajemen-pemasaran-politeknik-negeri-malang",{"id":117,"source":7,"branch":8,"branch_name":8,"title":118,"authors":119,"publisher":8,"year":113,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":121,"availability":8,"url":122},"repo-dspace000001032","Pengaruh Visual Merchandising Dan Display Produk Terhadap Impulse Buying Konsumen Pada Miniso Mall Olympic Garden Malang",[120],"Nur Indah Fatmawati","Untuk meningkatkan serta mempertahankan tindakan impulse buying dari konsumen terhadap beberapa faktor yang mempengaruhinya seperti visual merchandising dan display produk. Miniso Mall Olympic Garden Malang yang merupakan salah satu bisnis ritel modern telah memperhatikan beberapa faktorfaktor…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001032&year=2022&title=pengaruh-visual-merchandising-dan-display-produk-terhadap-impulse-buying-konsumen-pada-miniso-mall-olympic-garden-malang",{"id":124,"source":7,"branch":8,"branch_name":8,"title":125,"authors":126,"publisher":8,"year":128,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":129,"availability":8,"url":130},"repo-doc202108000080","PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING (STUDI PADA KONSUMEN GHEALSYSHOES MALANG)",[127],"KARDINI NUR ISTIQOMAH",2020,"Pertumbuhan ritel modern yang berkembang semakin pesat di Indonesia menyebabkan persaingan yang semakin ketat, banyak strategi-strategi yang dilakukan oleh perusahaan. Salah satunya dalam hal promosi. Sebagian masyarakat Indonesia menyukai aktivitas promosi yang memberikan benefit secara langsung…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=doc202108000080&year=2020&title=pengaruh-price-discount-dan-bonus-pack-terhadap-impulse-buying-studi-konsumen-butik-ghealsy-shoes-kota-malang",{"page":132,"per_page":133,"total":134,"last_page":132,"filter":135,"label":138},1,20,17,{"subject":136},{"slug":137,"name":138},"impulse-buying","Impulse Buying",[140,163,180],[141,147,151,155,159],{"id":142,"parent":143,"target":144,"content":145,"title":145,"url":146},2500,"0","","Polinema 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