[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"keputusan-pembelian\",\"page\":1}":3,"menu-footer-id":158,"menu-main-id":220},{"rows":4,"meta":149},[5,16,23,30,37,44,51,58,65,72,79,86,93,100,107,114,121,128,135,142],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000005139","repo",null,"Analisis Efektivitas Penerapan Financial Technology dan Digital Marketing Terhadap Keputusan Pembelian Konsumen pada Awor Coffee Kediri",[11],"Cahya Desta Fitranera",2025,"Skripsi (D4)","Penelitian ini bertujuan untuk menganalisis penerapan financial technology pengaruhnya terhadap keputusan pembelian di Awor Coffee Kediri, dan mengetahui penggunaan digital marketing berpengaruh terhadap keputusan pembelian di Awor Coffee Kediri untuk mencapai target bisnis, serta untuk mengetahui…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000005139&year=2025&title=analisis-efektivitas-penerapan-financial-technology-dan-digital-marketing-terhadap-keputusan-pembelian-konsumen-pada-awor-coffee-kediri",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000003269","Pengaruh Influencer Review dan Kualitas Produk Terhadap Keputusan Pembelian Produk Serum Hanasui di Kota Malang",[20],"Balqis Puspita Cahyaning Tyias","Beragamnya merek produk perawatan kulit memicu persaingan yang ketat dalam industri ini. Perusahaan dituntut berinovasi untuk mempertahankan pangsa pasar. Pada tahun 2022 periode Agustus, Hanasui mengalami lonjakan penjualan signifikan dibanding periode bulan sebelumnya yang menduduki posisi…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003269&year=2025&title=pengaruh-influencer-review-dan-kualitas-produk-terhadap-keputusan-pembelian-produk-serum-hanasui-di-kota-malang",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000003260","Pengaruh Viral Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Cushion Somethinc di Tiktok",[27],"Verena Putri Delliana","Industri kosmetik di Indonesia mengalami pertumbuhan yang pesat seiring perkembangan teknologi dan perubahan pola konsumsi masyarakat. Salah satu faktor pendorong utama adalah pemanfaatan media sosial, khususnya TikTok, sebagai sarana pemasaran digital yang efektif. Platform ini memungkinkan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003260&year=2025&title=pengaruh-viral-marketing-dan-kualitas-produk-terhadap-keputusan-pembelian-cushion-somethinc-di-tiktok",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000003248","Pengaruh Keragaman Produk dan Kualitas Produk Terhadap Keputusan Pembelian Pada Skincare Airnderm Aesthetic di Kota Malang",[34],"Imro’atus Sholikah","Produk perawatan kulit sekarang bisa dikatakan menjadi kebutuhan pokok bagi semua orang, yang disebabkan oleh kesadaran diri terkait pentingnya dalam melakukan perawatan kulit. Kondisi ini mendorong pemilik bisnis Indonesia untuk meluncurkan merek perawatan kulit mereka sendiri, sehingga persaingan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003248&year=2025&title=pengaruh-keragaman-produk-dan-kualitas-produk-terhadap-keputusan-pembelian-pada-skincare-airnderm-aesthetic-di-kota-malang",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":42,"availability":8,"url":43},"repo-dspace000003244","Pengaruh Kualitas Layanan dan Diferensiasi Produk Terhadap Keputusan Pembelian di Toko Alat Kesehatan Sapta Medika Lumajang",[41],"Aulia Musfirotur Rokhim","Industri kesehatan menjadi bidang yang terus berkembang karena banyak masyarakat membutuhkan penyediaan alat kesehatan. 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Dalam industri fesyen, khususnya penjualan sepatu, keputusan pembelian konsumen dipengaruhi oleh berbagai faktor internal dan eksternal. BJO Sneakersmind…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003233&year=2025&title=pengaruh-gaya-hidup-dan-keberagaman-produk-terhadap-keputusan-pembelian-di-bjo-sneakersmind-malang",{"id":59,"source":7,"branch":8,"branch_name":8,"title":60,"authors":61,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":63,"availability":8,"url":64},"repo-dspace000003226","Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian Pada Restoran Baegopa House of Hungry Kota Malang",[62],"Raniah Marwa Andhini","Di era digital saat ini, internet menjadi bagian yang tidak bisa dipisahkan dengan dunia bisnis. Terutama bisnis kuliner saat ini juga memanfaatkan internet dengan membuat content marketing sebagai platform pemasaran untuk meningkatkan penjualan. Selain content marketing, terdapat faktor lain yaitu…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003226&year=2025&title=pengaruh-content-marketing-dan-electronic-word-of-mouth-terhadap-keputusan-pembelian-pada-restoran-baegopa-house-of-hungry-kota-malang",{"id":66,"source":7,"branch":8,"branch_name":8,"title":67,"authors":68,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":70,"availability":8,"url":71},"repo-dspace000003177","Pengaruh Influencer Marketing dan Product Innovation Terhadap Keputusan Pembelian Pada UMKM Fashion Veilish.Chic di Kabupaten Tulungagung",[69],"Andristya Anggreini","Pada era digital saat ini, pertumbuhan UMKM di Indonesia semakin pesat, sehingga persaingan antar pelaku usaha pun kian ketat. UMKM dituntut beradaptasi dengan strategi pemasaran digital agar tetap mampu bersaing. Di Kabupaten Tulungagung, banyak bermunculan UMKM baru, khususnya di bidang fashion…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003177&year=2025&title=pengaruh-influencer-marketing-dan-product-innovation-terhadap-keputusan-pembelian-pada-umkm-fashion-veilish-chic-di-kabupaten-tulungagung",{"id":73,"source":7,"branch":8,"branch_name":8,"title":74,"authors":75,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":77,"availability":8,"url":78},"repo-dspace000003175","Pengaruh Kualitas Pelayanan dan Nilai Pelanggan Terhadap Keputusan Pembelian di Perusahaan FMCG Kabupaten Malang",[76],"Shafira Sukma Hidayati","Perusahaan distributor menghadapi tantangan untuk Perusahaan distributor menghadapi tantangan untuk mempertahankan dan memperluas pangsa pasar mereka pada era persaingan bisnis yang semakin ketat, terutama di sektor perusahaan distributor FMCG (Fast Moving Consumer Goods). Salah satu perusahaan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003175&year=2025&title=pengaruh-kualitas-pelayanan-dan-nilai-pelanggan-terhadap-keputusan-pembelian-di-perusahaan-fmcg-kabupaten-malang",{"id":80,"source":7,"branch":8,"branch_name":8,"title":81,"authors":82,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":84,"availability":8,"url":85},"repo-dspace000003143","Pengaruh Digital Marketing dan Influencer Marketing Terhadap Keputusan Pembelian Pada Kedai Frisfrez di Singosari Kabupaten Malang",[83],"Frisca Adinda Khairunnisa","Digital marketing dan influencer marketing menjadi pendekatan yang banyak digunakan oleh pelaku usaha di era digital saat ini untuk mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh secara parsial dan simultan digital marketing dan influencer marketing terhadap…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003143&year=2025&title=pengaruh-digital-marketing-dan-influencer-marketing-terhadap-keputusan-pembelian-pada-kedai-frisfrez-di-singosari-kabupaten-malang",{"id":87,"source":7,"branch":8,"branch_name":8,"title":88,"authors":89,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":91,"availability":8,"url":92},"repo-dspace000003138","Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Ijen View Hotel Resort & Restaurant Kabupaten Bondowoso",[90],"Farihatun Nafisah","Perkembangan pesat dalam industri perhotelan mendorong banyaknya pelaku bisnis perhotelan untuk terus bersaing dengan kompetitor. Berdasarkan rekomendasi hotel di Bondowoso, Ijen View Hotel menjadi rekomendasi hotel paling diminati di kabupaten Bondowoso. Semua itu didapatkan karena Ijen View Hotel…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003138&year=2025&title=pengaruh-kualitas-pelayanan-dan-electronic-word-of-mouth-terhadap-keputusan-pembelian-di-ijen-view-hotel-resort-restaurant-kabupaten-bondowoso",{"id":94,"source":7,"branch":8,"branch_name":8,"title":95,"authors":96,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":98,"availability":8,"url":99},"repo-dspace000003136","Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Keputusan Pembelian Pada Chatime Kota Malang",[97],"Yulia Putri Budi Stevani","Di era digital saat ini, media sosial telah menjadi alat promosi yang efektif bagi banyak bisnis, termasuk di sektor Food and Beverage. Social media marketing dan brand ambassador merupakan strategi pemasaran yang banyak dimanfaatkan oleh perusahaan untuk meningkatkan keputusan pembelian konsumen…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003136&year=2025&title=pengaruh-social-media-marketing-dan-brand-ambassador-terhadap-keputusan-pembelian-pada-chatime-kota-malang",{"id":101,"source":7,"branch":8,"branch_name":8,"title":102,"authors":103,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":105,"availability":8,"url":106},"repo-dspace000003135","Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Kosmetik Wardah",[104],"Nisrina Alifia Dini Maura Caprica","Pada era globalisasi saat ini, pertumbuhan industri kosmetik lokal berkembang pesat, menyebabkan persaingan diantara industri kosmetik di indonesia, Dalam menghadapi persaingan ini, kosmetik Wardah mengandalkan brand image dan social media marketing untuk membangun keputusan pembelian. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003135&year=2025&title=pengaruh-brand-image-dan-social-media-marketing-terhadap-keputusan-pembelian-kosmetik-wardah",{"id":108,"source":7,"branch":8,"branch_name":8,"title":109,"authors":110,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":112,"availability":8,"url":113},"repo-dspace000003134","Pengaruh Kepercayaan dan Persepsikemudahaan Penggunaan Terhadap Keputusan Pembelian Tiket Kereta Api Melalui Aplikasi Access by KAI (Studi Pada Mahasiswa D4 Manajemen Pemasaran Tahun 2024\u002F2025)",[111],"Febri Ana Putri Kusuma Ningrum","Perkembangan teknologi yang pesat di Indonesia berdampak besar pada kehidupan. PT Kereta Api Indonesia (Persero) mengembangkan Aplikasi Access by KAIsebagai inovasi digital dalam layanan pemesanan tiket. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan dan persepsi kemudahan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003134&year=2025&title=pengaruh-kepercayaan-dan-persepsikemudahaan-penggunaan-terhadap-keputusan-pembelian-tiket-kereta-api-melalui-aplikasi-access-by-kai-studi-pada-mahasiswa-d4-manajemen-pemasaran-tahun-2024-2025",{"id":115,"source":7,"branch":8,"branch_name":8,"title":116,"authors":117,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":119,"availability":8,"url":120},"repo-dspace000003121","Pengaruh Persepsi Harga dan Personal Selling Terhadap Keputusan Pembelian Cicil Emas di PT Pegadaian (Persero) CP Kota Lama Malang",[118],"Maria Clarissa Eka Larasaty","Persepsi harga dan personal selling yang diterapkan perusahaan mempengaruhi keputusan pembelian konsumen. Keputusan pembelian menentukan tingkat keberhasilan penjualan produk dan keberlanjutan bisnis perusahaan. Berdasarkan pengamatan, PT Pegadaian (Persero) CP Kota Lama Malang mengalami fluktuasi…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003121&year=2025&title=pengaruh-persepsi-harga-dan-personal-selling-terhadap-keputusan-pembelian-cicil-emas-di-pt-pegadaian-persero-cp-kota-lama-malang",{"id":122,"source":7,"branch":8,"branch_name":8,"title":123,"authors":124,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":126,"availability":8,"url":127},"repo-dspace000003086","Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian Pada Produk Fashion Clarissa Store di Kabupaten Tulungagung",[125],"Ajeng Revinda Devi","Fashion di Indonesia kini semakin berkembang mengikuti arus modernisasi. Perkembangan ini menjadikan masyarakat sebagai masyarakat yang selektif di dalam menentukan gaya hidupnya. Persaingan bisnis pada bidang fashion sangat ketat terutama pada bidang pakaian, pemasar bersaing dalam menawarkan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003086&year=2025&title=pengaruh-kualitas-produk-dan-lokasi-terhadap-keputusan-pembelian-pada-produk-fashion-clarissa-store-di-kabupaten-tulungagung",{"id":129,"source":7,"branch":8,"branch_name":8,"title":130,"authors":131,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":133,"availability":8,"url":134},"repo-dspace000003061","Pengaruh Kualitas Produk dan Viral Marketing Terhadap Keputusan Pembelian Pada Produk Cushion Instaperfect di Yuna Cosmetics",[132],"Annisa Khurotul Mayyasari","Perkembangan pemasaran digital di era modern mendorong pelaku usaha di industri kecantikan untuk memanfaatkan media sosial sebagai sarana promosi yang efektif dan efisien. Instaperfect, sebagai brand kosmetik lokal, mengalami peningkatan penjualan berkat kombinasi antara kualitas produk yang unggul…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003061&year=2025&title=pengaruh-kualitas-produk-dan-viral-marketing-terhadap-keputusan-pembelian-pada-produk-cushion-instaperfect-di-yuna-cosmetics",{"id":136,"source":7,"branch":8,"branch_name":8,"title":137,"authors":138,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":140,"availability":8,"url":141},"repo-dspace000003060","Pengaruh Daya Tarik Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian di PT Alfath Teknologi Kreatif Kota Malang",[139],"Berlian Lupita Sari","Daya tarik iklan dan promosi penjualan yang dilakukan perusahaan kepada pelanggan berperan penting dalam memengaruhi keputusan pembelian, karena keduanya mampu menarik minat dan mendorong konsumen untuk melakukan pembelian.. Sejalan dengan ini perusahaan dipacu untuk dapat meningkatkan daya tarik…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003060&year=2025&title=pengaruh-daya-tarik-iklan-dan-promosi-penjualan-terhadap-keputusan-pembelian-di-pt-alfath-teknologi-kreatif-kota-malang",{"id":143,"source":7,"branch":8,"branch_name":8,"title":144,"authors":145,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":147,"availability":8,"url":148},"repo-dspace000003057","Pengaruh Content Marketing dan Viral Marketing terhadap Keputusan Pembelian Produk Serum Hanasui di Tiktok",[146],"Rosiana Avinda Febrianti","Pesatnya perkembangan teknologi digital di Indonesia telah memengaruhi perilaku konsumen khususnya di bidang perawatan kulit wajah. Salah satu perkembangan yang terlihat jelas adalah populernya penggunaan media sosial seperti TikTok untuk memasarkan produk perawatan kulit. 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