5 dokumen
This research analyzes in depth the linguistic features and persuasive techniques used in Instagram captions by three local fashion brands: Lafiye, Satu Attire, and Achetè de Nous. Using Grey's (2021) linguistic feature theory and Kleppner's (1986) persuasive technique theory, this descriptive…
Communication is a process of sending and receiving information from one person to another. Communication has a crucial role in advertising a product or a brand. In advertising, persuasive techniques are the important aspect in promoting the product. Brands that success in employing persuasive…
Advertising is defined as the promotion of goods and services created to attract audiences through various media platforms, such as YouTube. In order to achieve the goal, advertising should have the right strategy and techniques to persuade the customer through the use of persuasive techniques…
This research analyses the persuasive techniques used by Volvo and Lexus in their video advertisement. Video advertisements generate powerful strategies to persuade and create an impression due to their accessibility and ability to reach and engage consumers anytime, anywhere. The objective of this…
One of the purposes of communication is to provide information. The activity that involves the process of providing information from producer to consumer is advertising. These adults with technological advances many manufacturers choose to take advantage of social media like YouTube to advertise…
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