[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"price-discount\",\"page\":1}":3,"menu-footer-id":82,"menu-main-id":144},{"rows":4,"meta":74},[5,16,23,31,38,46,53,61,66],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000003262","repo",null,"Pengaruh Price Discount dan Display Terhadap Impulse Buying Konsumen Matahari Department Store Tunjungan Plaza Surabaya",[11],"Amelia Putri Kristanti",2025,"Skripsi (D4)","Promosi penjualan merupakan strategi yang mampu mendorong konsumen untuk melakukan pembelian secara tidak terencana atau impulse buying. Salah satu bentuk promosi yang sering digunakan adalah price discount dan display. 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Selain price discount, perusahaan juga perlu mempertimbangkan hal yang dapat menjadi perhatian konsumen dalam kebiasaan shopping lifestyle yakni dengan memperhatikan kualitas produk yang dijual, baik…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003072&year=2024&title=pengaruh-price-discount-dan-shopping-lifestyle-terhadap-impulse-buying-konsumen-hypermart-malang-town-square-kota-malang",{"id":39,"source":7,"branch":8,"branch_name":8,"title":40,"authors":41,"publisher":8,"year":43,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":44,"availability":8,"url":45},"repo-dspace000001598","Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying Pada Pengguna Shopee Kategori Shopeefood (Studi Pada Mahasiswa Di Kota Malang)",[42],"Amelia Rahmawati",2023,"Price discount dan bonus pack merupakan strategi promosi yang digunakan perusahaan untuk meningkatkan penjualan, selain itu untuk menimbulkan rasa emosional pelanggan agar terciptanya impulsive buying. 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Kemunculan Shopee yang memberikan penawaran menarik serta didukung gaya hidup masyarakat hedonisme yang terbiasa berbelanja untuk membeli barang yang diimpikan bukan yang dibutuhkan dapat memicu fenomena Impulse Buying. 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