[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"social-media-marketing\",\"page\":1}":3,"menu-footer-id":160,"menu-main-id":222},{"rows":4,"meta":151},[5,16,23,30,37,44,51,58,65,73,80,87,94,101,108,115,122,130,137,144],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000003272","repo",null,"The Impact of Social Media Marketing and Online Customer Reviews on The Perfomance of Small and Medium Enterprises in Malang City",[11],"Ruk Elijah Awur Kuereng",2025,"Skripsi (D4)","In today’s digital age, the way businesses connect with their customers has changed dramatically and this shift is especially significant for Small and Medium Enterprises (SMEs). This study looks at how social media marketing and online customer reviews affect the performance of SMEs in Malang…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003272&year=2025&title=the-impact-of-social-media-marketing-and-online-customer-reviews-on-the-perfomance-of-small-and-medium-enterprises-in-malang-city",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000003267","The Influence of Event Marketing and Social Media Marketing on The Decisions to Visit at Museum Sandi Yogyakarta",[20],"Muhammad Dirza Alfalah","This study was motivated by the importance of effective marketing strategies in increasing interest in visiting educational destinations, particularly museums. Museum Sandi in Yogyakarta, as the only cryptography museum in Indonesia, utilized event marketing and social media especially TikTok as…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003267&year=2025&title=the-influence-of-event-marketing-and-social-media-marketing-on-the-decisions-to-visit-at-museum-sandi-yogyakarta",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000003240","Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian (Merek Pakaian) Pada UMKM Messed Club di Blitar",[27],"Vincentius Dwika Arya Wijaya","Tingginya persaingan di pasar UMKM pakaian di Blitar mendorong banyaknya merek yang berusaha meningkatkan daya tariknya di mata pelanggan. Messed Club, sebagai salah satu merek pakaian lokal, perlu memiliki strategi pemasaran yang efektif untuk meningkatkan keputusan pembelian pelanggan. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003240&year=2025&title=pengaruh-brand-image-dan-social-media-marketing-terhadap-keputusan-pembelian-merek-pakaian-pada-umkm-messed-club-di-blitar",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000003137","Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Minat Beli Produk N Pure (Survei Pada Followers Instagram @npureofficial)",[34],"Niken Dwi Utami","Tingginya minat masyarakat terhadap produk perawatan kulit mendorong perusahaan-perusahaan kosmetik untuk bersaing. Berdasarkan prestasi dan penghargaan yang telah diraihnya, N'Pure menunjukkan pertumbuhan yang positif, namun tetap menghadapi persaingan yang ketat di industri kecantikan. Untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003137&year=2025&title=pengaruh-social-media-marketing-dan-electronic-word-of-mouth-terhadap-minat-beli-produk-n-pure-survei-pada-followers-instagram-npureofficial",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":42,"availability":8,"url":43},"repo-dspace000003136","Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Keputusan Pembelian Pada Chatime Kota Malang",[41],"Yulia Putri Budi Stevani","Di era digital saat ini, media sosial telah menjadi alat promosi yang efektif bagi banyak bisnis, termasuk di sektor Food and Beverage. Social media marketing dan brand ambassador merupakan strategi pemasaran yang banyak dimanfaatkan oleh perusahaan untuk meningkatkan keputusan pembelian konsumen…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003136&year=2025&title=pengaruh-social-media-marketing-dan-brand-ambassador-terhadap-keputusan-pembelian-pada-chatime-kota-malang",{"id":45,"source":7,"branch":8,"branch_name":8,"title":46,"authors":47,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":49,"availability":8,"url":50},"repo-dspace000003135","Pengaruh Brand Image dan Social Media Marketing Terhadap Keputusan Pembelian Kosmetik Wardah",[48],"Nisrina Alifia Dini Maura Caprica","Pada era globalisasi saat ini, pertumbuhan industri kosmetik lokal berkembang pesat, menyebabkan persaingan diantara industri kosmetik di indonesia, Dalam menghadapi persaingan ini, kosmetik Wardah mengandalkan brand image dan social media marketing untuk membangun keputusan pembelian. Penelitian…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003135&year=2025&title=pengaruh-brand-image-dan-social-media-marketing-terhadap-keputusan-pembelian-kosmetik-wardah",{"id":52,"source":7,"branch":8,"branch_name":8,"title":53,"authors":54,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":56,"availability":8,"url":57},"repo-dspace000003089","Pengaruh Social Media Marketing Instagram dan Electronic Word Of Mouth Terhadap Minat Beli Produk Viva Cosmetics Pada Followers Instagram @Viva.Cosmetics",[55],"Ayu Nur Shidiq","Social Media Marketing dan Electronic Word of Mouth (e-WOM) merupakan strategi penting dalam memengaruhi minat beli konsumen. Namun, strategi yang diterapkan oleh Viva Cosmetics belum sepenuhnya optimal karena rendahnya keterlibatan pengguna dan ulasan konsumen yang bervariasi. Penelitian ini…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003089&year=2025&title=pengaruh-social-media-marketing-instagram-dan-electronic-word-of-mouth-terhadap-minat-beli-produk-viva-cosmetics-pada-followers-instagram-viva-cosmetics",{"id":59,"source":7,"branch":8,"branch_name":8,"title":60,"authors":61,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":63,"availability":8,"url":64},"repo-dspace000003081","Pengaruh Social Media Marketing Instagram dan Brand Engagement Terhadap Brand Loyalty Pada Oentukmu Artisan Cake Kota Malang",[62],"Adista Ayunda Sari","Industri makanan dan minuman atau disebut Food & Beverage (F&B) merupakan salah satu sektor bisnis yang terus berkembang pesat di seluruh dunia, termasuk di Indonesia. Perkembangan custom cake di Kota Malang menunjukkan peningkatan yang sangat pesat dalam beberapa tahun terakhir. Banyak pelaku…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003081&year=2025&title=pengaruh-social-media-marketing-instagram-dan-brand-engagement-terhadap-brand-loyalty-pada-oentukmu-artisan-cake-kota-malang",{"id":66,"source":7,"branch":8,"branch_name":8,"title":67,"authors":68,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":71,"availability":8,"url":72},"repo-dspace000003198","Pengaruh Social Media Marketing Dan Personal Branding Terhadap Keputusan Pembelian Pada Produk Make Over Di Mitufaya Kota Malang",[69],"Hani Fauziyyah",2024,"Penggunaan pemasaran digital saat ini dianggap lebih effektif dan lebih praktis. Kemajuan teknologi dan komunikasi berkembang pesat seiring dengan meningkatnya kebutuhan manusia. Selain pemasaran media sosial, perusahaan juga perlu mempertimbangkan merek pribadi. Make Over dibentuk untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003198&year=2024&title=pengaruh-social-media-marketing-dan-personal-branding-terhadap-keputusan-pembelian-pada-produk-make-over-di-mitufaya-kota-malang",{"id":74,"source":7,"branch":8,"branch_name":8,"title":75,"authors":76,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":78,"availability":8,"url":79},"repo-dspace000003194","Development Of Ad Videos As Instagram Reels Content Using The Adobe Premiere Pro Application At Pt. Air The Best Langga, Kepanjen Branch",[77],"Aulia Miftakhul Mujahidah","The existence of the internet and digital technology has changed the way companies interact with customers. This shift has opened up huge opportunities for promotions, allowing businesses to connect with their audiences more easily and effectively. This research aims to develop Instagram reel ad…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003194&year=2024&title=development-of-ad-videos-as-instagram-reels-content-using-the-adobe-premiere-pro-application-at-pt-air-the-best-langga-kepanjen-branch",{"id":81,"source":7,"branch":8,"branch_name":8,"title":82,"authors":83,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":85,"availability":8,"url":86},"repo-dspace000003169","Pengaruh Sosial Media Marketing Dan Gaya Hidup Terhadap Keputusan Pembelian Di Umkm Mentai Malang",[84],"Rafif Nur Raekhan Gumay","Jumlah pengguna internet di Indonesia terus bertambah setiap tahunnya, sehingga menciptakan peluang yang signifikan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan platform digital sebagai alat pemasaran yang efektif. Salah satu UMKM yang berhasil menerapkan strategi ini adalah UMKM…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003169&year=2024&title=pengaruh-sosial-media-marketing-dan-gaya-hidup-terhadap-keputusan-pembelian-di-umkm-mentai-malang",{"id":88,"source":7,"branch":8,"branch_name":8,"title":89,"authors":90,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":92,"availability":8,"url":93},"repo-dspace000003168","Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Custom Cake Merek Oentukmu (Studi Pada Followers Akun Instagram Oentukmu)",[91],"Humaira Fathma Gardilla","Bisnis Food and Beverage (F&B) selalu berkembang seiring berjalannya waktu karena potensi pasar yang besar dan terus menerus. Banyaknya toko kue atau gerai khusus yang menawarkan custom cake atau kue-kue estetik di Kota Malang, setiap perusahaan mulai menghadirkan inovasi dalam konsep atau ciri…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003168&year=2024&title=pengaruh-social-media-marketing-dan-brand-awareness-terhadap-keputusan-pembelian-pada-custom-cake-merek-oentukmu-studi-pada-followers-akun-instagram-oentukmu",{"id":95,"source":7,"branch":8,"branch_name":8,"title":96,"authors":97,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":99,"availability":8,"url":100},"repo-dspace000003112","Pengaruh Social Media Marketing Dan Inovasi Produk Terhadap Keputusan Pembelian Di UMKM Jahe Mbah Jayus Kota Malang",[98],"Deandra Zafirah","Di era digital ini, media sosial atau social media telah menjadi bagian tak terpisahkan dari dunia bisnis. Usaha Mikro, Kecil dan Menengah atau UMKM pun memanfaatkan social media sebagai platform pemasaran yang efektif dan efisien. Selain social media marketing, terdapat faktor lain yaitu inovasi…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003112&year=2024&title=pengaruh-social-media-marketing-dan-inovasi-produk-terhadap-keputusan-pembelian-di-umkm-jahe-mbah-jayus-kota-malang",{"id":102,"source":7,"branch":8,"branch_name":8,"title":103,"authors":104,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":106,"availability":8,"url":107},"repo-dspace000003087","Pengaruh Social Media Marketing Dan Word Of Mouth Terhadap Keputusan Pembelian Cooey Bakes Di Kota Malang",[105],"Laila Nailatul Yusro","Pada era globalisasi yang sangat pesat dan banyaknya persaingan mengharuskan UKM melakukan peningkatan kualias produk, pelayanan yang baik, dan perluasan pemasaran. Berdasarkan pengamatan, Cooey Bakes Kota Malang telah melakukan sesuatu agar konsumen mengetahui Cooey Bakes dengan cara memaksimalkan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003087&year=2024&title=pengaruh-social-media-marketing-dan-word-of-mouth-terhadap-keputusan-pembelian-cooey-bakes-di-kota-malang",{"id":109,"source":7,"branch":8,"branch_name":8,"title":110,"authors":111,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":113,"availability":8,"url":114},"repo-dspace000003073","Pengaruh Social Media Marketing Instagram Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Pembelian Ulang Pada Nobunaga Sushi Mojokerto",[112],"Yulistia Erliyanti","Pesatnya perkembangan teknologi menuntut bisnis untuk menciptakan strategi pemasaran inovatif melalui media sosial salah satunya dalam bisnis makanan. Nobunaga Sushi Mojokerto menawarkan makanan khas Jepang melalui media sosial Instagram. Namun, belum ada penelitian tentang pengaruh social media…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003073&year=2024&title=pengaruh-social-media-marketing-instagram-dan-electronic-word-of-mouth-e-wom-terhadap-minat-pembelian-ulang-pada-nobunaga-sushi-mojokerto",{"id":116,"source":7,"branch":8,"branch_name":8,"title":117,"authors":118,"publisher":8,"year":70,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":120,"availability":8,"url":121},"repo-dspace000003029","Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Di Senyum World Hotel",[119],"Muhammad Yusuf Hilmy","Perusahaan perhotelan sering menggunakan program loyalitas untuk meningkatkan nilai, citra merek, dan kepercayaan pelanggan, yang mengarah pada keterlibatan pelanggan, peningkatan pengalaman, dan WOM positif. Metode yang dominan dilakukan oleh Senyum World Hotel adalah melalui sosial media…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003029&year=2024&title=pengaruh-social-media-marketing-dan-electronic-word-of-mouth-terhadap-loyalitas-pelanggan-di-senyum-world-hotel",{"id":123,"source":7,"branch":8,"branch_name":8,"title":124,"authors":125,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":128,"availability":8,"url":129},"repo-dspace000001812","PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP CREAM IMPLORA (Studi Pada Mahasiswi di Kota Malang)",[126],"Selin Anggi Cahyani",2023,"Tingginya tingkat penggunaan produk kosmetik bibir berupa lip cream mendorong banyaknya perusahaan kosmetik untuk terus bersaing. Berdasarkan data Top Brand Index (TBI), Implora Cosmetics belum mampu menjadi top brand pada kategori produk lipstik tahun 2021 dan 2022. Agar dapat bersaing menjadi top…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001812&year=2023&title=pengaruh-social-media-marketing-dan-brand-awareness-terhadap-keputusan-pembelian-produk-lip-cream-implora-studi-pada-mahasiswi-di-kota-malang",{"id":131,"source":7,"branch":8,"branch_name":8,"title":132,"authors":133,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":135,"availability":8,"url":136},"repo-dspace000001625","Pengaruh Sosial Media Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Di Tokopedia (Studi Pada Mahasiswa Program Studi D4 Manajemen Pemasaran Politeknik Negeri Malang Tahun Akademik 2022\u002F2023)",[134],"Muhammad Naufal Al Akbar","Tokopedia melakukan strategi sosial media marketing dalam upaya memasarkan produk hingga mempengaruhi keputusan pembelian konsumen. Tokopedia juga melakukan strategi brand awareness yang membuat konsumen terus ingat Tokopedia ketika berbelanja secara online. Penelitian ini bertujuan untuk…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001625&year=2023&title=pengaruh-sosial-media-marketing-dan-brand-awareness-terhadap-keputusan-pembelian-di-tokopedia-studi-pada-mahasiswa-program-studi-d4-manajemen-pemasaran-politeknik-negeri-malang-tahun-akademik-2022-2023",{"id":138,"source":7,"branch":8,"branch_name":8,"title":139,"authors":140,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":142,"availability":8,"url":143},"repo-dspace000001588","Pengaruh Social Media Marketing Melalui Instagram Dan Brand Image Terhadap Keputusan Pembelian Konsumen Pada Produk Somethinc (Studi Pada Mahasiswa Dan Mahasiswi D4 Manajemen Pemasaran Politeknik Negeri Malang)",[141],"Devina Indi Nabila","Pada tahun 2019, sebuah perusahaan perawatan kulit lokal baru bernama Somethinc lahir. Konsumen memikirkan kehadiran media sosial dan reputasi merek perusahaan sebelum melakukan pembelian. Sebagai salah satu bentuk pemasaran media sosial, Instagram digunakan untuk meningkatkan profil dan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001588&year=2023&title=pengaruh-social-media-marketing-melalui-instagram-dan-brand-image-terhadap-keputusan-pembelian-konsumen-pada-produk-somethinc-studi-pada-mahasiswa-dan-mahasiswi-d4-manajemen-pemasaran-politeknik-negeri-malang",{"id":145,"source":7,"branch":8,"branch_name":8,"title":146,"authors":147,"publisher":8,"year":127,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":149,"availability":8,"url":150},"repo-dspace000001578","Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Produk Somethinc (Studi Pada Mahasiswa Aktif Program Studi D-IV Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang)",[148],"Nabila Pooja Nurcholisa","Kemajuan teknologi yang semakin canggih menimbulkan persaingan yang ketat dalam berbisnis, salah satunya pada industri kosmetik. Peningkatan persaingan dalam industri kosmetik ini membuat setiap pelaku usaha harus dapat meningkatkan strategi digitalnya. Social media marketing dan electronic word of…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001578&year=2023&title=pengaruh-social-media-marketing-dan-electronic-word-of-mouth-terhadap-minat-beli-pada-produk-somethinc-studi-pada-mahasiswa-aktif-program-studi-d-iv-manajemen-pemasaran-jurusan-administrasi-niaga-politeknik-negeri-malang",{"page":152,"per_page":153,"total":154,"last_page":155,"filter":156,"label":159},1,20,26,2,{"subject":157},{"slug":158,"name":159},"social-media-marketing","Social Media Marketing",[161,184,201],[162,168,172,176,180],{"id":163,"parent":164,"target":165,"content":166,"title":166,"url":167},2500,"0","","Polinema 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