[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"ssr-repo-browse-{\"subject\":\"viral-marketing\",\"page\":1}":3,"menu-footer-id":82,"menu-main-id":144},{"rows":4,"meta":74},[5,16,23,30,37,45,52,59,67],{"id":6,"source":7,"branch":8,"branch_name":8,"title":9,"authors":10,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":14,"availability":8,"url":15},"repo-dspace000003260","repo",null,"Pengaruh Viral Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Cushion Somethinc di Tiktok",[11],"Verena Putri Delliana",2025,"Skripsi (D4)","Industri kosmetik di Indonesia mengalami pertumbuhan yang pesat seiring perkembangan teknologi dan perubahan pola konsumsi masyarakat. Salah satu faktor pendorong utama adalah pemanfaatan media sosial, khususnya TikTok, sebagai sarana pemasaran digital yang efektif. Platform ini memungkinkan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003260&year=2025&title=pengaruh-viral-marketing-dan-kualitas-produk-terhadap-keputusan-pembelian-cushion-somethinc-di-tiktok",{"id":17,"source":7,"branch":8,"branch_name":8,"title":18,"authors":19,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":21,"availability":8,"url":22},"repo-dspace000003230","Pengaruh Online Customer Review dan Viral Marketing Terhadap Impulse Buying Pada Produk Facetology di Beautyby.Dsy Sidoarjo",[20],"Putri Ayu Wanda","Berkembangnya industri kecantikan mendorong perusahaan untuk memanfaatkan teknologi digital seperti media sosial untuk memasarkan produknya. Facetology, salah satu brand skincare lokal, memanfaatkan online customer review untuk meningkatkan kepercayaan konsumen dan viral marketing untuk menarik…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003230&year=2025&title=pengaruh-online-customer-review-dan-viral-marketing-terhadap-impulse-buying-pada-produk-facetology-di-beautyby-dsy-sidoarjo",{"id":24,"source":7,"branch":8,"branch_name":8,"title":25,"authors":26,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":28,"availability":8,"url":29},"repo-dspace000003061","Pengaruh Kualitas Produk dan Viral Marketing Terhadap Keputusan Pembelian Pada Produk Cushion Instaperfect di Yuna Cosmetics",[27],"Annisa Khurotul Mayyasari","Perkembangan pemasaran digital di era modern mendorong pelaku usaha di industri kecantikan untuk memanfaatkan media sosial sebagai sarana promosi yang efektif dan efisien. Instaperfect, sebagai brand kosmetik lokal, mengalami peningkatan penjualan berkat kombinasi antara kualitas produk yang unggul…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003061&year=2025&title=pengaruh-kualitas-produk-dan-viral-marketing-terhadap-keputusan-pembelian-pada-produk-cushion-instaperfect-di-yuna-cosmetics",{"id":31,"source":7,"branch":8,"branch_name":8,"title":32,"authors":33,"publisher":8,"year":12,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":35,"availability":8,"url":36},"repo-dspace000003057","Pengaruh Content Marketing dan Viral Marketing terhadap Keputusan Pembelian Produk Serum Hanasui di Tiktok",[34],"Rosiana Avinda Febrianti","Pesatnya perkembangan teknologi digital di Indonesia telah memengaruhi perilaku konsumen khususnya di bidang perawatan kulit wajah. Salah satu perkembangan yang terlihat jelas adalah populernya penggunaan media sosial seperti TikTok untuk memasarkan produk perawatan kulit. Hanasui merupakan salah…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003057&year=2025&title=pengaruh-content-marketing-dan-viral-marketing-terhadap-keputusan-pembelian-produk-serum-hanasui-di-tiktok",{"id":38,"source":7,"branch":8,"branch_name":8,"title":39,"authors":40,"publisher":8,"year":42,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":43,"availability":8,"url":44},"repo-dspace000003125","Pengaruh Viral Marketing Dan E-Word Of Mouth Terhadap Keputusan Pembelian Di Cafe Kios Mera Kajoetangan Kota Malang",[41],"Moh. Rifqi Riyansyah",2024,"Persaingan bisnis di era digital saat ini mengharuskan setiap pelaku usaha melakukan inovasi dengan memanfaatkan teknologi untuk memperluas pemasaran dan meningkatkan penjualan. Berdasarkan pengamatan, Cafe Kios Mera yang berada di dalam sebuah gang kecil dikawasan Kampung Heritage Kajoetangan Kota…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003125&year=2024&title=pengaruh-viral-marketing-dan-e-word-of-mouth-terhadap-keputusan-pembelian-di-cafe-kios-mera-kajoetangan-kota-malang",{"id":46,"source":7,"branch":8,"branch_name":8,"title":47,"authors":48,"publisher":8,"year":42,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":50,"availability":8,"url":51},"repo-dspace000003107","Pengaruh Viral Marketing Dan Celebrity Endorser Terhadap Minat Beli Produk Make Up Azarine",[49],"Safa Calista Putri Aulia","Pertumbuhan bisnis pada industri make up saat ini semakin meningkat pesat, membuat para pelaku usaha bisnis kosmetik untuk menciptakan inovasi dan upaya untuk menarik minat beli masyarakat. Azarine menerapkan metode pemasaran viral marketing agar lebih cepat dikenal oleh konsumen dan menggunakan…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003107&year=2024&title=pengaruh-viral-marketing-dan-celebrity-endorser-terhadap-minat-beli-produk-make-up-azarine",{"id":53,"source":7,"branch":8,"branch_name":8,"title":54,"authors":55,"publisher":8,"year":42,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":57,"availability":8,"url":58},"repo-dspace000003099","Pengaruh Viral Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lipstik Hanasui Di Tiktok (Studi Pada Mahasiswa Politeknik Negeri Malang)",[56],"Ayun Kurnia Sari","Banyak perusahaan kini hadir untuk menawarkan beragam produk lipstik kepada masyarakat Indonesia. Salah satu produk lipstik yang sering dibahas di TikTok adalah lipstik Hanasui. Menghadapi banyaknya pesaing yang muncul, perusahaan lipstik Hanasui perlu mempertimbangkan faktor-faktor yang dapat…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000003099&year=2024&title=pengaruh-viral-marketing-dan-kualitas-produk-terhadap-keputusan-pembelian-produk-lipstik-hanasui-di-tiktok-studi-pada-mahasiswa-politeknik-negeri-malang",{"id":60,"source":7,"branch":8,"branch_name":8,"title":61,"authors":62,"publisher":8,"year":64,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":65,"availability":8,"url":66},"repo-dspace000001056","Pengaruh Viral Marketing Dan Personal Branding Terhadap Keputusan Pembelian Di Menantea Toko Kota Malang (Studi Pada Followers Instagram @Menantea.Toko)",[63],"Zulfa Rahmasari",2022,"Jumlah pengguna media sosial yang meningkat mendorong konten-konten apa pun dapat viral dengan mudah. Pemilik bisnis juga memperkenalkan dirinya di media sosial dengan harapan agar mendapatkan pengakuan dari masyarakat. Menantea merupakan brand FnB yang berawal dari viralnya video Jerome Polin…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001056&year=2022&title=pengaruh-viral-marketing-dan-personal-branding-terhadap-keputusan-pembelian-di-menantea-toko-kota-malang-studi-pada-followers-instagram-menantea-toko",{"id":68,"source":7,"branch":8,"branch_name":8,"title":69,"authors":70,"publisher":8,"year":64,"type":13,"call_number":8,"isbn":8,"cover":8,"abstract":72,"availability":8,"url":73},"repo-dspace000001054","Pengaruh Viral Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Pada Produk Somethinc Di Tiktok Shop",[71],"Syauqi Nabila El-haq","Globalisasi mendorong pelaku usaha berlomba melakukan inovasi untuk mempertahankan kelangsungan hidup usahanya, salah satunya industri kecantikan. Saat ini, industri kecantikan perlahan-lahan mengikuti tren pemasaran yang beralih dari konvensional ke digital dengan memanfaatkan internet…","https:\u002F\u002Frepository.polinema.ac.id\u002Fcollection\u002Fdetail?id=dspace000001054&year=2022&title=pengaruh-viral-marketing-dan-brand-awareness-terhadap-keputusan-pembelian-pada-produk-somethinc-di-tiktok-shop",{"page":75,"per_page":76,"total":77,"last_page":75,"filter":78,"label":81},1,20,9,{"subject":79},{"slug":80,"name":81},"viral-marketing","Viral Marketing",[83,106,123],[84,90,94,98,102],{"id":85,"parent":86,"target":87,"content":88,"title":88,"url":89},2500,"0","","Polinema Malang","https:\u002F\u002Fpolinema.ac.id\u002F",{"id":91,"parent":86,"target":87,"content":92,"title":92,"url":93},2536,"Bahasa","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-bahasa\u002F",{"id":95,"parent":86,"target":87,"content":96,"title":96,"url":97},2537,"Humas","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-humas\u002F",{"id":99,"parent":86,"target":87,"content":100,"title":100,"url":101},2538,"MKU","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-mku\u002F",{"id":103,"parent":86,"target":87,"content":104,"title":104,"url":105},2539,"Penelitian dan Pengabdian","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-p2m\u002F",[107,111,115,119],{"id":108,"parent":86,"target":87,"content":109,"title":109,"url":110},2771,"Percetakan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-percetakan\u002F",{"id":112,"parent":86,"target":87,"content":113,"title":113,"url":114},2772,"Pemeliharaan dan Perawatan","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Funit-pelaksana-teknis\u002Fupt-pp\u002F",{"id":116,"parent":86,"target":87,"content":117,"title":117,"url":118},2773,"Pusat Komputer","https:\u002F\u002Fwww.polinema.ac.id\u002Flayanan\u002Fpuskom\u002F",{"id":120,"parent":86,"target":87,"content":121,"title":121,"url":122},2775,"Job Placement Center","http:\u002F\u002Fjpc.polinema.ac.id\u002F",[124,128,132,136,140],{"id":125,"parent":86,"target":87,"content":126,"title":126,"url":127},2501,"Admisi","http:\u002F\u002Fadmisi.polinema.ac.id\u002F",{"id":129,"parent":86,"target":87,"content":130,"title":130,"url":131},2570,"Alumni","http:\u002F\u002Falumni.polinema.ac.id\u002F",{"id":133,"parent":86,"target":87,"content":134,"title":134,"url":135},2571,"Beasiswa","http:\u002F\u002Fbeasiswa.polinema.ac.id\u002F",{"id":137,"parent":86,"target":87,"content":138,"title":138,"url":139},2572,"LPSE","http:\u002F\u002Flpse.polinema.ac.id\u002Feproc4",{"id":141,"parent":86,"target":87,"content":142,"title":142,"url":143},2574,"Simpeg","https:\u002F\u002Fsimpeg.polinema.ac.id\u002F",[145,204,222,244],{"id":146,"parent":86,"target":87,"content":147,"title":147,"url":148,"children":149,"dropdown":203},2534,"Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002F",[150,155,159,163,167,171,175,179,183,187,191,195,199],{"id":151,"parent":152,"target":87,"content":153,"title":153,"url":154},2474,"2534","Koleksi Umum","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-umum\u002F",{"id":156,"parent":152,"target":87,"content":157,"title":157,"url":158},2493,"Sirkulasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fsirkulasi\u002F",{"id":160,"parent":152,"target":87,"content":161,"title":161,"url":162},2475,"Loker","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Floker\u002F",{"id":164,"parent":152,"target":87,"content":165,"title":165,"url":166},2492,"Referensi dan Karya Ilmiah","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-referensi-dan-laporan-akhir\u002F",{"id":168,"parent":152,"target":87,"content":169,"title":169,"url":170},3792,"Layanan Penelusuran Informasi Secara Online","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penelusuran-informasi-secara-online\u002F",{"id":172,"parent":152,"target":87,"content":173,"title":173,"url":174},4460,"Layanan Keanggotaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-keanggotaan-2\u002F",{"id":176,"parent":152,"target":87,"content":177,"title":177,"url":178},3745,"Baca Ditempat","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-baca-ditempat\u002F",{"id":180,"parent":152,"target":87,"content":181,"title":181,"url":182},2473,"Koleksi Tandon","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fkoleksi-tandon\u002F",{"id":184,"parent":152,"target":87,"content":185,"title":185,"url":186},3823,"Jasa Silang Layan Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjasa-silang-layan-perpustakaan\u002F",{"id":188,"parent":152,"target":87,"content":189,"title":189,"url":190},3832,"Layanan Multimedia","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-multimedia\u002F",{"id":192,"parent":152,"target":87,"content":193,"title":193,"url":194},3834,"Layanan Literasi Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-literasi-informasi\u002F",{"id":196,"parent":152,"target":87,"content":197,"title":197,"url":198},3835,"Layanan Penyedia Dokumen","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Flayanan-penyedia-dokumen\u002F",{"id":200,"parent":152,"target":87,"content":201,"title":201,"url":202},2489,"Administrasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fadministrasi-perpustakaan\u002F","layanan",{"id":205,"parent":86,"target":87,"content":206,"title":206,"url":207,"children":208,"dropdown":221},2838,"e-Resources","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-book\u002F",[209,213,217],{"id":210,"parent":211,"target":87,"content":212,"title":212,"url":207},2577,"2838","e-Book",{"id":214,"parent":211,"target":87,"content":215,"title":215,"url":216},2578,"e-Journal","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fe-journal\u002F",{"id":218,"parent":211,"target":87,"content":219,"title":219,"url":220},90001,"Open Access","https:\u002F\u002Flibrary.polinema.ac.id\u002Fe-resources\u002Fopen-access\u002F","e-resources",{"id":223,"parent":86,"target":87,"content":224,"title":224,"url":225,"children":226,"dropdown":243},2837,"Informasi","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fpengumuman\u002F",[227,232,235,239],{"id":228,"parent":229,"target":87,"content":230,"title":230,"url":231},2491,"2837","Jam Layanan","https:\u002F\u002Flibrary.polinema.ac.id\u002Flayanan\u002Fjam-layanan\u002F",{"id":233,"parent":229,"target":87,"content":234,"title":234,"url":225},2766,"Pengumuman",{"id":236,"parent":229,"target":87,"content":237,"title":237,"url":238},2514,"Berita","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fberita\u002F",{"id":240,"parent":229,"target":87,"content":241,"title":241,"url":242},2515,"Artikel","https:\u002F\u002Flibrary.polinema.ac.id\u002Fcategory\u002Fartikel\u002F","informasi",{"id":245,"parent":86,"target":87,"content":246,"title":246,"url":247,"children":248,"dropdown":278},2482,"Profil","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002F",[249,254,258,262,266,270,274],{"id":250,"parent":251,"target":87,"content":252,"title":252,"url":253},2483,"2482","Sejarah","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fsejarah\u002F",{"id":255,"parent":251,"target":87,"content":256,"title":256,"url":257},2487,"Visi, Misi dan Tujuan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fvisi-misi-dan-tujuan\u002F",{"id":259,"parent":251,"target":87,"content":260,"title":260,"url":261},2484,"Staf Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstaf-perpustakaan\u002F",{"id":263,"parent":251,"target":87,"content":264,"title":264,"url":265},2485,"Struktur Organisasi Perpustakaan","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstruktur-organisasi-perpustakaan\u002F",{"id":267,"parent":251,"target":87,"content":268,"title":268,"url":269},2486,"Tata Tertib","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Ftata-tertib\u002F",{"id":271,"parent":251,"target":87,"content":272,"title":272,"url":273},3705,"Statistik","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstatistik\u002F",{"id":275,"parent":251,"target":87,"content":276,"title":276,"url":277},4990,"Standard Operating Procedure (SOP)","https:\u002F\u002Flibrary.polinema.ac.id\u002Fprofil\u002Fstandard-operating-procedure-sop-2\u002F","profil"]