Relationship marketing : perspectives, dimensions and contexts

Deskripsi

Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing. This text will present theories and show how they relate to a range of practical contexts which are relatively new, including public sector, arts, professional services and virtual communities, as well as the more traditional domains of B2B and B2C.

Subjek

Detail

Penerbit

McGraw-Hill

Tahun

2008

ISBN

9780077114220

Kolasi

xxii, 242 hal. ; bibl.; ill.; ind.; 29 cm

Bahasa

English

Klasifikasi

658.812