Airline: a strategic management simulation 4th edition

Deskripsi

Airline fares are one of the more complex pricing systems in the free enterprise world. All airlines post a standard fare and then may offer apecial discounts on that fare. In addition, airlines develop a sale on fares from time to time when opening a new market or to boost sluggish demand. A fare sale stimulates demand but reduces revenues. The competitive market is very raective to fare changes; thus fare reductions tend to be copied by competitors and the benefits to a single airline are short-live.

Subjek

Detail

Penerbit

Prentice Hall

Tahun

2002

Edisi

4

ISBN

978-0-13-607255-3

Kolasi

vi, 118 hal.; 29 cm

Bahasa

English

Klasifikasi

658.401 2