Buku Perpustakaan Pusat
Marketing: principles and perspectives 4th edition
Bearden, William O; Ingram, Thomas N; Laforge, Raymond W.
McGraw-Hill · 2004 · 4
Deskripsi
The Fourth Edition of Marketing: Principles and Perspective is your introduction to cutting edge coverage of marketing. Among other advantages, the new edition gives student a penetrating look at key issues and decisions facing marketers in a dynamic business environment. Featured topics include integrated marketing communications, sales promotion, direct marketing, customer relationship management, and supply chain management.
Subjek
No. panggil
658.8 BEA m
Detail
- Penerbit
- McGraw-Hill
- Tahun
- 2004
- Edisi
- 4
- ISBN
- 0-07-253909-7
- Kolasi
- xv, 596 hal.; bibl.; glos.; ind.; ill.; 28 cm
- Bahasa
- English
- Klasifikasi
- 658.8