Marketing 99/00 21th edition

Deskripsi

The articles reprinted in this edition of annual editions: marketing 99/00 have been carefully chosen from numerous different public press sources to provide current information on marketing in the world today. Within this pages you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how saveral firms interpret and utilize marketing principles in their daily operations and corporate planning.

Subjek

Detail

Penerbit

McGraw-Hill

Tahun

1999

Edisi

21

ISBN

0-07-041175-1

Kolasi

x, 229 hal.; bibl.; glos.; ind.; ill.; 28 cm

Bahasa

English

Klasifikasi

658.8