Buku Perpustakaan Pusat
International marketing
THE DRYDEN PRESS · 1991
Deskripsi
When this book was first published, international business was a subject occasionally taught in business schools. With each succeeding edition, business schools' coverage of international subjects has grown stronger and more sophisticated. This text has evoled accordingly. Thus fifth edition has been extensively revised to meet students' and practitioners' needs to know about the contemporary environment, problems, and practices in international marketing.
Subjek
No. panggil
658.848 TER i
Detail
- Penerbit
- THE DRYDEN PRESS
- Tahun
- 1991
- ISBN
- 0-03-032767-9
- Kolasi
- xxi, 714 hal. ; ind.; ill.; 24 cm
- Bahasa
- English
- Klasifikasi
- 658.848