The Influence of Online Customer Review and Online Customer Rating on Purchase Intention in Tiktok Shop E-Commerce (A Study On Tiktok Shop Online Consumers @Vivacosmetics)`
The rapid development of e-commerce has driven the emergence of the social commerce trend, including TikTok Shop, which has become a social mediabased sales platform with significant user growth in Indonesia. One of the fastestgrowing sectors on TikTok Shop is beauty products, such as Viva…