Business Strategy Formulation : A Case Study of Agro Group

This research aimed to formulate a business strategy for AGRO GROUP by conducting a comprehensive analysis of its internal and external factors to generate a prioritized strategic recommendation. This study employed a descriptive qualitative method with a case study approach. The analysis was performed sequentially using a structured framework, including the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), SWOT, SPACE (Strategic Position and Action Evaluation), and QSPM (Quantitative Strategic Planning) matrices. Primary data were collected through in-depth interviews, observation, and questionnaires. The results indicated that AGRO GROUP maintains a strong internal position (IFE score = 2.80) and demonstrated good capability in responding to its external environment (EFE score = 2.97). The SPACE Matrix places the company in the Aggressive Quadrant (coordinates: +3.8; +1.2). Based on the QSPM evaluation, the "Technology Investment" strategy received the highest total attractiveness score (STAS) of 2.70, slightly outperforming the "Market Expansion" strategy (STAS = 2.65). In conclusion, the recommended top-priority strategy is to invest in technology to enhance the company's internal capabilities. Implementing this strategy will strengthen operational capacity and support more measurable and sustainable market expansion in the future.