Developing a Bilingual E-Catalogue for MSME “Abelia Plants”

Abelia Plants, an MSME that is in the ornamental plant business, Anthurium in particular, does not have a bilingual e-catalogue to enhance its marketing efforts. This research aims to develop the e-catalogue in order to expand the company's market reach. Through interviews with MSME owners, it was identified that bilingual e-catalogues can provide benefits to businesses by improving communication with global customers. The research method used is Research and Development (R&D) following the Richey and Klein model, which consists of analysis, design, development, implementation and evaluation stages. Data collection was conducted through observation, interviews, document analysis, expert validation, and field testing. The research results are in the form of a bilingual e-catalogue containing information about Abelia Plants products in Indonesian and English. Expert validation is performed to ensure language accuracy and design effectiveness. Field testing showed that 80% of respondents considered the e-catalogue informative and interesting, and 75% stated its usefulness in marketing. The conclusion of this research demonstrates that the bilingual e-catalogue effectively supports Abelia Plants' marketing strategy by presenting clear and interesting product information to a wider audience. This research emphasizes the importance of utilizing digital tools in increasing the competitiveness of MSMEs in the global market.