Developing Bilingual Website for Cussaybienna Micro Small Medium Enterprises Ecoprint in Bojonegoro

This research focused on the development of a bilingual website for Cussaybienna Micro,Small and Medium Enterprises (MSMEs) specialising in eco-print in Bojonegoro. The aim was to create an online platform that not only introduced the eco-print brand to local and global customers but also facilitated online transtaction for customers. By providing essential information such as the company profile, product catalog, contact details, FAQs, and other details in both Indonesian and English, the website aimed to increase the market reach and operational efficiency of Cussaybienna MSMEs. Promotional media has a very important role in the modern business world. The main function is to increase awareness and expand the reach of products or services to the desired target market. By utilizing various kinds of media including the internet, social media, radio, newspaper, magazines, and television, promotional media helps companies to communicate the value and benefits of the products or services that they offer. As a company engaged in fashion, Cussaybienna only use Instagram and WhatsApp as a marketing tools. This is less effective in conveying detailed messages for fashion business. Due to limited technological knowledge, Cussaybienna has not opened new opportunities to compate in the digital business environment. This research aims to provide MSMEs with the opportunity to develop websites in both English and Indonesian. The website provides comprehensive information about the company’s profile, full details of products, policies relating to shipping and returns, as well as easily accessible contact details of the company. After the website was created, the researcher conducted a field test, inviting 32 respondents to try and provide comments and suggestions about the website. The result showed that 56,3% of the respondents were very satisfied with the website. In addition, 59,4% stated they strongly agreed that the quality of the content was very informative. In conclusion, the website fulfils user expectation by providing a satisfying experience and informative content. The feedback from users concluded that the design strategy and content provided successfully conveyed the information required by customers.