Developing a Bilingual Website With Hyperlinks to E- Commerce for Desa Wisata Budaya Tulusbesar

Malang, a highland city in East Java, is known for its rich cultural heritage and natures, attracting visitors to come. The local government and privat sector promote sustainable tourism trough community-based tourism (CBT), empowering local communities to preserve and showcase their cultural assets. Tulusbesar Village, located in Malang Regency, is one of example of CBT in greater Malang. Interview and survey revealed that Desa Wisata Budaya Tulusbesar relied heavily on word-of-mouth, with 64% of respondents knew about the village through friends and family. This current study focuses on designing and developing a bilingual website with hyperlinks e-commerce for Desa Wisata Budaya Tulusbesar to enhance the promotional effort. This study performs Design and Development Research (DDR) and followed ADDIE model to ensure structured development process. Method of data collection in this current study includes interview, field observation, and survey. The result of this study is a bilingual website with hyperlinks to e-commerce that supports both Indonesian and English, making it accessible to a broader audience. Validations and field testing confirmed the website is user-friendly and showcase the cultural heritage of Desa Wisata Budaya Tulusbesar. The website offers a significant improvement in the village’s promotional capabilities. Regular update and local contribution is needed to support sustainable tourism development in Tulusbesar Village.