Developing a Bilingual Website As a Promotional Platform Connected To an Online Marketplace for UD Bambu Indah Craft Trenggalek

A website is an important tool that can be utilised by businesses and individuals for various purposes, one of which is to conduct promotional activities. However, not all businesses have representatives to carry out these activities. Based on preliminary studies conducted by the researcher through interviews, surveys and questionnaires, it was indicated that Bamboo Indah Craft rarely carries out promotional activities and they never uses social media to promote their product due to limited time, energy and lack of familiarity with the technology. Therefore, this research was conducted to develop a bilingual website connected to an online marketplace and social media as a supporting product. This research adopts the ADDIE research model (analysis, design, development, implementation, and evaluation). The product developed by the researcher is a bilingual website for Bambu Indah Craft which includes links to online marketplaces and social media as supporting products integrated into the website content. This bilingual website was developed as a medium platform to display the products offered, information about the company, and can be used as a room for improvement to reach a wider range of customers, both local and foreign. The results field testing show that the website displays detailed information about the products offered, informative, easy to run and user friendly. Finally, the researcher hopes that this research can be useful especially as the media promotion for Bambu Indah Craft, as references for English Department students and future researchers.