Developing a Bilingual Web-Based Promotional Medium For “Irgift (Msmes Artificial Flower Bouquet)” As Linked To Social Media.

Irgift is a micro, small, and medium enterprise (MSMEs) engaged in the manufacture and sale of artificial flower bouquets in Gresik city since 2020 until now. Based on interviews with the owner of Irgift, it is known that there is no web-based promotional media that supports Irgift's marketing needs. From several stages of analysis, it is concluded that Irgift needs a bilingual website that is integrated with social media. This is expected to help Irgift expand its marketing reach and increase credibility in the eyes of customers. Therefore, the researcher developed a bilingual website integrated with social media for Irgift. The development of a bilingual website promotional media integrated with social media was conducted using the Design and Development Research model by Richey and Klein. The project involved several key stages: analysis, design, development, implementation, and evaluation. The data was collected through interview guidelines, questionnaires, expert validation, and field tests to ensure the effectiveness and success of the developed promotional media. The result of this development is a bilingual website for Irgift that is linked to social media. This medium includes information about Irgift, the products and services offered, the value provided to customers, and the end result of the promotion. The languages used in this promotional medium are English and Bahasa Indonesia. The survey results show that the majority of respondents (72.6%) agree that the creation of a bilingual website integrated with social media is necessary for Irgift. This website is expected to help Irgift in improving marketing strategies and expanding market share effectively