Developing a Bilingual Website for KIN Topeng Malangan Micro Small Medium Enterprises

KIN Topeng Malangan is one of MSMEs that produces and sells Malangan mask souvenirs made of fiberglass and other fiberglass souvenirs in Malang. KIN Topeng Malangan is a place to preserve cultural heritage in the city of Malang. Since KIN Topeng Malangan does not yet have a website, this research focuses on developing a bilingual website for KIN Topeng Malangan. The purpose of this research is to create a bilingual website that is used as a digital promotional medium to reach a broader market while preserving cultural heritage products. This research used Design and Development Research (DDR) method which consists of five key stages: analysis, design, development, implementation, and evaluation. The data was collected through three ways: interview, observation, and questionnaire. Linguists and IT and design experts validated the final product to ensure its quality meets good criteria. The results show that the KIN Topeng Malangan website has been successfully created and is functional as a means of preserving local cultural heritage, serving as a medium for information dissemination and promotion, and has met the standards for quality websites. This is evidenced by the positive responses and reviews of customers and potential customers, which indicate that the website is well-designed and ready for publication.