Developing Bilingual Informative Articles for PT Metro Mesin Mendunia’s Website

PT Metro Mesin Mendunia is known as a manufacturing company that makes advanced industrial machines for various sectors, such as food and beverage sector, agriculture, and construction. The company lacked Englishlanguage resources and content, which consequently limits its potential for overseas sales expansion. Therefore, the researcher developed bilingual informative articles in English and Indonesian for the company’s website as one of the marketing strategy tools, showcasing their industrial machinery and resulting products to broaden their global market reach. This research employed the Design and Development Research (DDR) method by Richey and Klein, which consists of five stages, such as Analysis, Design, Development, Implementation, and Evaluation. The researcher collected data through interviews with the company owner, direct on-site observation at the company’s office, and online observation. Articles content were initially crafted in Indonesian, then translated into English using a communicative translation method stated by Newmark. The developed articles were validated by a language expert and a product content expert. Field testing was also conducted with 35 respondents from diverse nationalities to assess the articles’ effectiveness and usefulness. The results showed a highly positive overall response, with an impressive average score of 4.59 out of 5. To sum up, the bilingual informative articles effectively serve as a promotional tool, enhancing communication with the company’s customers, providing a strong foundation for expanding the company’s market reach, and increasing product awareness for both domestic and international audiences. At last, this research bridges communication gaps between the company and potential overseas customers, directly contributes to PT Metro Mesin Mendunia’s strategic international expansion goals.