Developing a Travel Guide for East Java Top 25 Attractions

Tourism is one of the important sectors in regional economic and cultural development. East Java is one of the largest provinces in Indonesia, rich in diverse tourism potential. This diversity can attract both local and international tourists every year. However, it can be seen from the observation that this province does not yet have information media such as travel guides that are comprehensive, attractive, easy to understand, and reflect the branding of East Java. This research was developed using the Design and Development Research (DDR) method with a five-stage process: analysis, design, development, implementation, and evaluation. In the analysis stage, the data collection methods were conducted through observation and interviews. The design stage was used to create the concept and framework of the product. In the implementation stage, the initial draft of the product was produced based on the design. In the implementation stage, the product was tested to get feedback and suggestions. Finally, the evaluation stage was conducted to evaluate the effectiveness and quality of the product based on the field-testing results. The result of this research was a bilingual guidebook entitled “Travel Guide to East Java”. This travel guide contains information about top tourist destinations, cultural events, and culinary delights in East Java. The field test results showed that this travel guide received an average score of 3.6 out of a maximum score of 4, with a feasibility percentage of 92.10%. Based on these results, respondents stated that this travel guide is informative, easy to understand, has an attractive visual design, and can attract tourists to visit East Java. Therefore, this bilingual travel guide can be used as an effective information medium for both local and foreign tourists as a reference for traveling to East Java. By highlighting East Java's tourism branding, it is hoped that this travel guide can help the East Java Provincial Culture and Tourism Office promote its tourist attractions to the international market.