Developing a Bilingual Catalog to Promote Lembah Bromo

Lembah Bromo is an adventure-based tourist destination located in East Java. Lembah Bromo area is surrounded by natural scenery. It offers various outdoor activities, such as river tubing, camping, outbound activities, grilling, and jeep trails. However, the promotion of Lembah Bromo is still limited, especially for international tourists due to the lack of English-language promotional media. Therefore, the researcher developed a bilingual tourism catalog in English and Indonesian to help accessibility for local and international tourists. The bilingual catalog was developed using the Design and Development Research (DDR) method by Richey and Klein (2009), following the five stages of the ADDIE model: analysis, design, development, implementation, and evaluation. Data collection was conducted in Lembah Bromo through interviews, field observations, documentation, and questionnaires. The result of this research is a bilingual tourism catalog provided in English and Indonesian. The catalog will be accessible in print and digital form. The catalog has been validated by experts in the field of language, marketing, and design. The catalog was also revised based on their suggestions. User testing was conducted by digitally distributing the catalog to 33 local and international respondents. Feedback indicated that the catalog was informative, visually appealing, and easy to understand. Based on the discussion, the catalog is in line with theory and user needs, although further improvements are needed for personalization and layout consistency.