Developing a Bilingual Guidebook for Anjuk Ladang Museum

Museums in Indonesia, including Anjuk Ladang Museum in Nganjuk, face serious challenges such as a lack of visitor interest and inadequate information delivery, especially for foreign visitors. These challenges limit the museum's role as an educational and cultural preservation institution. To overcome these challenges, this research aims to develop a bilingual (Indonesian-English) guidebook that can act as a source of information and promotional media. This research uses Design and Development Research (DDR) and adopts the ADDIE model which consists of five phases: Analysis, Design, Development, Implementation, and Evaluation. In the analysis phase, interviews with museum managers showed the absence of an existing guidebook and the need for a guidebook with bilingual materials. In the design phase, the layout structure and content outline were determined. In the development phase, the product was created using Canva and improved based on expert validation in the aspects of content, design, and language. The implementation phase involved field-testing with museum visitors in person and through social media, and the evaluation phase involved distributing questionnaires to respondents and analysing the questionnaire feedback. From the results of validation conducted by experts, it shows that this guidebook is able to present informative and accurate content, display an attractive design, and can be easily understood. The field test results show that the guidebook has fulfilled the criteria in presenting a good guidebook. The developed bilingual guidebook can be a tool to improve visitors' experience when visiting the museum. This book also has the potential to support the promotion of local tourism and maintain and preserve culture. The output of this research is a bilingual guidebook compiled in Indonesian and English. This guidebook was developed in two forms, namely print and digital which can be accessed through a QR code. The contents include historical information and artefact descriptions of Anjuk Ladang Museum which are presented accurately and easily understood. In addition, the book is also equipped with visuals, interesting facts, and educational games to enhance visitor experience and engagement.