An Analysis of Linguistic Features Used in Fashion Brands Lafiye, Satu Attire, and Achetè de Nous Instagram Captions
This research analyzes in depth the linguistic features and persuasive techniques used in Instagram captions by three local fashion brands: Lafiye, Satu Attire, and Achetè de Nous. Using Grey's (2021) linguistic feature theory and Kleppner's (1986) persuasive technique theory, this descriptive…